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December 6, 2012
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News for the sign and visual communications industry

  The Storefront 
  • Calif. town outsources its digital billboard
    Veale Investment Properties will pay $180,000 per year plus a portion of the revenue to replace and operate Rohnert Park, Calif.'s aging digital sign on Highway 101. The local company, which won City Council approval to take over the sign last week, beat out several larger players, including Clear Channel Outdoor. The Press Democrat (Santa Rosa, Calif.) (11/28) LinkedInFacebookTwitterEmail this Story
  • CPK transforms look, menu with new Fla. restaurant
    Pizzas topped with Brussels sprouts or Korean barbecue are on the menu at California Pizza Kitchen's new prototype restaurant at Florida's Sawgrass Mills. The new style also trades signature yellow and chrome decor for lower-key California casual, and includes an open kitchen where guests can watch chefs toss the pizza by hand. "The whole idea is about taking the best of what put us on the map and making it relevant for 2012 and beyond," CEO G.J. Hart said. The Miami Herald (free registration) (11/29) LinkedInFacebookTwitterEmail this Story
  • How hotel retail is evolving with pop-up shops, experiences
    When hotels create stores, they aren't just looking to sell merchandise. Instead, pop-up shops in places such as Miami's James Royal Palm hotel are looking to provide guests and customers with an experience. The shop, dubbed "Give," is loaded with merchandise with proceeds that help others. Another example of a niche store is at Hotel Terra Jackson Hole, in Wyoming, which features goods made by local artists. USA Today (12/3) LinkedInFacebookTwitterEmail this Story
  • Other News
Achieve maximum sign face brightness using fewer LEDs
3M™ Envision™ Translucent & Diffuser Films achieve vibrant, richly colored graphics with fewer LEDs. The diffuser films are available with two levels of light transmission, 50% and 60%, to manage sign face brightness. The translucent films come in standard and custom colors, and as an inkjet printable film. Details & samples
  Technology and Trends 
  • ISA debuts online training series
    The International Sign Association has launched a series of online education tools to teach proper sign installation, a move aimed at helping member companies ensure enough qualified employees. “By adding online learning capabilities to our in-person education and webinars, we have made training available to sign companies around the world, when and how they need it," President and CEO Lori Anderson said. Associations Now (12/2012) LinkedInFacebookTwitterEmail this Story
  Government and Regulatory 
  • Winnipeg, Manitoba, businesses object to higher sign tax
    A proposal to dramatically raise tax rates for static billboards and digital signage has angered businesses in Winnipeg, Manitoba, with some saying the increases could put them out of business. If approved, the billboard fees would rise from $1.51 to $5.75 per square foot and the digital-sign tax would jump from $1.51 to $34.48. Winnipeg Sun (Manitoba) (11/30) LinkedInFacebookTwitterEmail this Story
  ISA Update 
  • ISA Talks with City Officials in Boston
    Last Thursday and Friday, ISA spoke with hundreds of city officials about sign code issues at the National League of Cities (NLC) annual Congress of Cities & Exposition in Boston. Read more. LinkedInFacebookTwitterEmail this Story
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Courage is going from failure to failure without losing enthusiasm."
--Winston Churchill,
British prime minister

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