The secret to managing multiple locations | Selecting the right social media tools to build your business | Facebook's Custom Audiences feature provides more marketing options
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March 11, 2013
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The secret to managing multiple locations
Jared Ross, who launched Veda Takeout in 2005, has planned for expansion since the beginning. He performed market research and developed a limited menu of Indian-inspired cuisine with a healthy twist. To promote consistency, food is prepared at one location and is distributed to the other three each morning. Ross' business has grown to include 40 employees, and he is now considering a move into franchising. The Globe and Mail (Toronto) (tiered subscription model) (3/8)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

MarketingSponsored By
Selecting the right social media tools to build your business
Using free social media marketing initiatives can be a good way for businesses to create buzz and encourage current customers to make additional purchases, writes Lauren Fried. Companies should also consider using paid advertising on social media, which can help them to generate leads and promote brand awareness. "Facebook ads and LinkedIn ads can be used to dramatically increase market reach or engagement, especially to build an initial audience," she writes. Dynamic Business online (Australia) (3/11)
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Facebook's Custom Audiences feature provides more marketing options
Facebook's Custom Audiences feature lets business owners target their ads to people who aren't following them on the social network. Users can create lists based on e-mail addresses or phone numbers that they might have collected in the course of doing business. Small Business Trends (3/7)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Management
How to boost the productivity of your staff
You can help to make your employees happier and more productive by eliminating obstacles to their success and providing them with the tools they need to do their jobs, writes Janine Popick, CEO and founder of VerticalResponse. "Make sure everyone at your company is on the lookout for affordable and practical ways you can get things done more efficiently," she advises. Inc. online (free registration)/Basement to Boardroom blog (3/8)
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Other News

Money
Wells Fargo sets $55 billion goal for loans to women-owned businesses
Wells Fargo has increased its lending goal to women-owned small businesses to $55 billion by 2020. PNC Bank has a similar initiative but no specific lending goal. Some banks do not have a lending program aimed specifically at women. Fox Business Small Business Center (3/8)
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Tips & Tools
What large businesses can teach you about managing seasonal swings
You should pay attention to the example set by large companies such as Amazon and Apple as you attempt to manage seasonal swings in demand at your business, writes Ryan Galloway. These companies understand the importance of using a flexible workforce, improving shipping processes and embracing technology. Forbes (3/8)
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Other News
Just for Fun
The healthy debate over daylight saving time
Setting the clock ahead an hour for daylight saving time throws off circadian rhythms and contributes to traffic accidents, workplace injuries and heart attacks, say chronobiologists. Even cows feel the effects of the change when they're milked an hour earlier than usual, Bora Zivkovic writes, joining in the universal jet lag we experience when the clock changes. ScientificAmerican.com/A Blog Around The Clock (3/7)
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Editor's Note
SmartBrief's inside look at #SXSW
SmartBrief is attending the South by Southwest Interactive Festival, with tweeting @SmartBrief and blogging at SmartBlogs. Here's some of our coverage so far.
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SmartQuote
Social media marketing ... continues to change and shape the business-customer relationship."
-- Lauren Fried, managing director of Pulse Marketing, writing at Dynamic Business online.
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