The secret to managing multiple locations
Jared Ross, who launched Veda Takeout in 2005, has planned for expansion since the beginning. He performed market research and developed a limited menu of Indian-inspired cuisine with a healthy twist. To promote consistency, food is prepared at one location and is distributed to the other three each morning. Ross' business has grown to include 40 employees, and he is now considering a move into franchising. The Globe and Mail (Toronto) (tiered subscription model)
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Selecting the right social media tools to build your business
Using free social media marketing initiatives can be a good way for businesses to create buzz and encourage current customers to make additional purchases, writes Lauren Fried. Companies should also consider using paid advertising on social media, which can help them to generate leads and promote brand awareness. "Facebook ads and LinkedIn ads can be used to dramatically increase market reach or engagement, especially to build an initial audience," she writes. Dynamic Business online (Australia)
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The healthy debate over daylight saving time
Setting the clock ahead an hour for daylight saving time throws off circadian rhythms and contributes to traffic accidents, workplace injuries and heart attacks, say chronobiologists. Even cows feel the effects of the change when they're milked an hour earlier than usual, Bora Zivkovic writes, joining in the universal jet lag we experience when the clock changes. ScientificAmerican.com/A Blog Around The Clock
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