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February 15, 2013
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News about digital retail commerce

  Top Story 
  • Senate unveils new online sales tax bill
    Legislators introduced a new version of the Marketplace Fairness Act on Thursday. The bill aimed at making it easier for states to collect sales tax on residents' online purchases has increasing bipartisan support, as lawmakers look for ways to help their states boost sagging revenues. "While store owners collect and remit state and local sales taxes their digital competitors are off the hook -- and benefiting because of it," said David French of the National Retail Federation. Reuters (2/14), DMNews (2/14), Internet Retailer (2/14) LinkedInFacebookTwitterEmail this Story
  • Amazon applauds Senate for sales tax bill: Paul Misener, vice president for global public policy at Amazon, has sent a letter thanking the Senate for introducing the Marketplace Fairness Act, which would let states collect sales tax from online retailers once they simplify tax law. "Amazon.com has long supported a simplified nationwide approach that is evenhandedly applied and applicable to all but the smallest volume sellers," Misener wrote. All Things D (2/14) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Online Retail Trends 
 
  • Report: Most retailers see omnichannel future
    Creating a stronger digital presence and melding it into the overall omnichannel experience are key components of future retail growth, and the winners will be the ones that focus more on customers and less on channels, said Tory Burch CMO Miki Berardelli at a conference this week. "If your brand is being talked about, there is nothing more powerful than customers talking and being brand ambassadors." Women's Wear Daily (subscription required) (2/14) LinkedInFacebookTwitterEmail this Story
A Retailer's Guide to 'Demand-Driven' (+Gartner Research)
Consumers today have access to endless input and decide in moments. Discover how the demand-driven supply chain responds quickly to changing consumer preferences and supports demand shaping, while pre-emptively positioning inventory. This has far-reaching impacts on the enterprise and supplier community, not to mention the top and bottom line.

  New Media & Technology 
 
Transformational Journeys: Modern Business Planning
Harvard Business Review explores why CFO's and their finance organizations must adapt to the changing landscape of their markets and how big data, organizational collaboration, and new cloud-based planning and analysis technologies are driving successful change.
Click here to access the report.

  Companies in the News 
 
  • Google Analytics to track transactions in 31 currencies
    Google has upgraded its Google Analytics program with a multicurrency feature that will let users track data including revenue, tax and shipping costs in 31 different global currencies. Online retailers use Google Analytics to measure site traffic, sales, conversions and other key metrics. Internet Retailer (2/13) LinkedInFacebookTwitterEmail this Story
  • PayPal's Irish workforce will expand by 450
    Officials cheered when eBay announced that it will add 450 PayPal jobs in Ireland, a year after boosting the workforce there by 1,000 positions. The country has an unemployment rate of more than 14%, one of the highest in Europe. Reuters (2/14) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Interactive Advertising 
 
  • Luxury marketers shying from mobile miss a key way to reach audience
    Luxury brands may be missing an opportunity to reach a target audience that lives on mobile devices by shying away from the platform, experts say. One problem may be the limitations that small screens present for the kind of high production values common to luxury brand campaigns. However, some brands, such as BMW, have found ways to engage their select audience in the mobile space. Luxury Daily (2/14) LinkedInFacebookTwitterEmail this Story
SAS brings the next big thing to Retail's Big Show.
Connect with us and your peers at the National Retail Federation (NRF) Convention and Expo - January 11-14, 2015 in NYC. You'll see how SAS is helping retailers solve their toughest challenges. It's The New Retail Powered by SAS, and you don't want to miss it. Find out more.

  Shop.org Spotlight 
  • Have you changed the landscape of digital retail?
    Shop.org is now accepting proposals for Shop.org's 2013 Annual Summit, Sept. 30 to Oct. 2 in Chicago. Whether you're an industry expert, practitioner, research analyst or entrepreneur, send us fresh ideas for sessions that showcase your smarts or your company's success before thousands of your industry peers by March 8. Learn more. LinkedInFacebookTwitterEmail this Story
 
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  SmartQuote 
If you want to live a happy life, tie it to a goal. Not to people or things."
--Albert Einstein,
German-born theoretical physicist


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