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February 15, 2013
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News about digital retail commerce

  Top Story 
  • Senate unveils new online sales tax bill
    Legislators introduced a new version of the Marketplace Fairness Act on Thursday. The bill aimed at making it easier for states to collect sales tax on residents' online purchases has increasing bipartisan support, as lawmakers look for ways to help their states boost sagging revenues. "While store owners collect and remit state and local sales taxes their digital competitors are off the hook -- and benefiting because of it," said David French of the National Retail Federation. Reuters (2/14), DMNews (2/14), Internet Retailer (2/14) LinkedInFacebookTwitterEmail this Story
  • Amazon applauds Senate for sales tax bill: Paul Misener, vice president for global public policy at Amazon, has sent a letter thanking the Senate for introducing the Marketplace Fairness Act, which would let states collect sales tax from online retailers once they simplify tax law. " has long supported a simplified nationwide approach that is evenhandedly applied and applicable to all but the smallest volume sellers," Misener wrote. All Things D (2/14) LinkedInFacebookTwitterEmail this Story
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  Online Retail Trends 
  • Report: Most retailers see omnichannel future
    Creating a stronger digital presence and melding it into the overall omnichannel experience are key components of future retail growth, and the winners will be the ones that focus more on customers and less on channels, said Tory Burch CMO Miki Berardelli at a conference this week. "If your brand is being talked about, there is nothing more powerful than customers talking and being brand ambassadors." Women's Wear Daily (subscription required) (2/14) LinkedInFacebookTwitterEmail this Story
New Report: Reaching the Omnishopper in 2016
Eight out of ten consumers say they are better shoppers now than they were two years ago. They are researching from various sources, and are thirsty for more information. But when it comes to making the purchase, they want simplicity and trust. Learn about four strategies to win over the omnishopper in 2016. Get access to this new report from MasterCard.

  New Media & Technology 
10 Common Website Scenarios That Make a Web CMS Essential
Not running a CMS (Content Management System) yet for your website? Get this guide for 10 common scenarios where a Web CMS is essential. Website authoring, collaboration, and administration tools designed to allow users of any level, to create and manage website content with ease.

  Companies in the News 
  • Google Analytics to track transactions in 31 currencies
    Google has upgraded its Google Analytics program with a multicurrency feature that will let users track data including revenue, tax and shipping costs in 31 different global currencies. Online retailers use Google Analytics to measure site traffic, sales, conversions and other key metrics. Internet Retailer (2/13) LinkedInFacebookTwitterEmail this Story
  • PayPal's Irish workforce will expand by 450
    Officials cheered when eBay announced that it will add 450 PayPal jobs in Ireland, a year after boosting the workforce there by 1,000 positions. The country has an unemployment rate of more than 14%, one of the highest in Europe. Reuters (2/14) LinkedInFacebookTwitterEmail this Story
  Interactive Advertising 
  • Luxury marketers shying from mobile miss a key way to reach audience
    Luxury brands may be missing an opportunity to reach a target audience that lives on mobile devices by shying away from the platform, experts say. One problem may be the limitations that small screens present for the kind of high production values common to luxury brand campaigns. However, some brands, such as BMW, have found ways to engage their select audience in the mobile space. Luxury Daily (2/14) LinkedInFacebookTwitterEmail this Story Spotlight 
  • Have you changed the landscape of digital retail? is now accepting proposals for's 2013 Annual Summit, Sept. 30 to Oct. 2 in Chicago. Whether you're an industry expert, practitioner, research analyst or entrepreneur, send us fresh ideas for sessions that showcase your smarts or your company's success before thousands of your industry peers by March 8. Learn more. LinkedInFacebookTwitterEmail this Story
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German-born theoretical physicist

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