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December 18, 2012
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Setting the Example 
  • Risks linked to climate change are addressed in Sandy-recovery bill
    A bill that would provide $60 billion in relief after Hurricane Sandy has climate-change-related risks as an undercurrent. Under the measure, "project sponsors shall consider, where appropriate, the increased risks and vulnerabilities associated with future extreme weather events, sea level rise and coastal flooding," the bill says. The legislation also calls for government agencies to make plans that "reduce vulnerabilities from and build long-term resiliency to future extreme weather events, sea level rise and coastal flooding." The Hill/E2 Wire blog (12/17) LinkedInFacebookTwitterGoogle+Email this Story
  • Brooklyn artists turn storm detritus into design objects
    Hurricane Sandy generated huge amounts of waste, but artists in Brooklyn are using reclaimed storm detritus to create modern furniture and other design objects, which are then auctioned off to fund the relief efforts. "It sounds like a cliché, but there's a real sense of optimism in the design community here," says designer François Chambard. FastCoDesign (12/14) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
  • Why Americans should care about China's water shortage
    China will face a serious water shortage by 2030, according to a U.S. National Intelligence Council report, and that could have a global impact on businesses and consumers. Water shortages will constrain Chinese crops and lead to increased imports of corn and wheat, which will affect prices for U.S. consumers. "Water may become a more significant source of contention than energy or minerals out to 2030," the NIC report says. CNNMoney/Fortune (12/14) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Green marketers should become climate educators
    Marketers have a big role to play in the ongoing climate struggle -- and not just by persuading people to buy eco-friendly products, writes Morra Aarons-Mele. The same skills marketers use to hawk green products can be used to educate consumers and help shape the political debate, Aarons-Mele explains. "Consumers know preventing climate change requires big action; what they don't seem to know is what big changes they should be asking for, both from the government and business," she writes. Harvard Business Review online (12/17) LinkedInFacebookTwitterGoogle+Email this Story
Sustainability Update Powered by 3BL Media 
  • General Mills and Achieving a Sustainable Palm Oil Commitment
    In the last 12 months in Brazil, deforestation has been down 27% from the previous year -- the slowest rate since the government started keeping records. As deforestation has been associated with the expansion of palm production, the slowing rate is a positive sign. General Mills is doing its part by committing to sourcing 100% of its palm oil from sustainable sources by 2015. Said Jerry Lynch, chief sustainability officer at General Mills, using sustainable palm oil is "an integral aspect of General Mills' sustainable sourcing strategy." 3BL Media
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The Responsible Leader 
  • CSR is about doing what's right, says SAP exec
    Sustainability can't just be about making your company's actions more energy-efficient and less environmentally taxing; it also has to involve significant strategic changes, says SAP Chief Sustainability Officer Peter Graf. "It's partly about efficiency, about doing things right, but it's also transformational, about doing the right things, and that means doing things fundamentally differently from the past," he explains. (12/17) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
Engage. Innovate. Discuss. 
  • Want good ideas? Don't tell your workers they're dumb
    It's never smart to tell your workers how stupid their ideas are, Joel Garfinkle writes. You often have to trawl through many bad ideas to find a good one, and being overly critical can lead employees to give up. "Strong negativity crushes future good ideas. It stops risk-taking and leaves you with too much of the burden to carry," Garfinkle warns. SmartBrief/SmartBlog on Leadership (12/17) LinkedInFacebookTwitterGoogle+Email this Story
Editor's Note 
  • Best of 2012: 18 SmartBrief interviews with industry thought leaders
    SmartBrief's SmartBlogs network interviewed 18 industry thought leaders this month. Find out what these leaders are projecting for their industries in 2013, and see what other free SmartBrief newsletters you may be missing out on. Learn more. LinkedInFacebookTwitterGoogle+Email this Story

Shared action to fight climate change must be our future."
--Morra Aarons-Mele, a Web marketer, writing at Harvard Business Review online
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