Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dzAHCfbwoceqgtplcavX

March 23, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Setting the Example  Green employment is on the rise In its first-ever survey of green goods and services jobs, the Labor Department found that 2.4% of America's total employment in 2010 -- or 3.1 million jobs -- were green jobs. The construction industry accounted for 372,100 green jobs. Among state totals, California had the most green jobs with 340,000 in all sectors. The Washington Post (3/22)       Entrepreneur fights "coyotes" to help coffee producers The creator of the La Colombe Torrefaction coffee brand is waging a one-man war against "coyotes" -- the "shakedown artists" and loan sharks who plague small coffee producers in the developing world. Todd Carmichael has faced death threats, physical confrontations and hikes through remote regions carrying backpacks full of cash. "Now all my farmers are free from exploitation and can grown and sell coffee, as they should," he says. The New York Times (tiered subscription model)/Dot Earth blog (3/22)       Creating Accountability  Happier pigs means costlier pork, producers warn Pork producers are moving livestock from cramped gestation pens to roomier communal stalls, in a move that industry experts say will lead to price increases for consumers. Smithfield Foods, the biggest pork producer, expects to pay about $300 million to switch to the open-pen system, and some smaller producers may not survive the transition. "We may as a society be in the process of deciding we're more than willing to pay those costs, but people ought to know what's involved in their decisions," says Blake Hurst, president of the Missouri Farm Bureau. Bloomberg Businessweek/The Associated Press (3/22)       Green Marketing  Brands help World Water Day make a splash Brands such as Coca-Cola, PepsiCo, Procter & Gamble and Levi's helped mark World Water Day this week, touting their water-conservation efforts and helping promote awareness of the need for better water management on a global scale. "The future of communities, nature and business depends on responsible water management," said Bea Perez, Coca-Cola's sustainability chief. "To overcome today's water challenges, we must all take extraordinary action." BrandChannel.com (3/22)       Featured Content    Employee Perks: What's No. 1 Vivan Wagner 7 Elements of a Healthy and Vibrant Business Culture John Jantsch Will Remote Sales Forces Replace In-Office Teams? Anonymous The Responsible Leader  You've picked all the low-hanging fruit -- what next? Green pioneers are starting to run out of easy ways to reduce their environmental impact, say Nadine Gudz and Melissa Vernon of InterfaceFLOR. Making continued inroads will mean taking a more creative approach. "[W]e believe that continuing to develop our ability to learn as an organization, even in the face of economic uncertainties, holds the key" to achieving CSR goals, the pair write. GreenBiz.com (3/23)       Powering Tomorrow  Energy companies must learn to self-destruct, says Shell CEO Big energy companies are struggling to embrace the "how can I destroy my business" philosophy needed for truly disruptive innovation, says Royal Dutch Shell CEO Peter Voser. It's time for the industry to man up and start thinking outside the box, Voser argues. "I don't think we have cracked that nut," he adds. "Clearly there is a tendency to start too close to where you are today." Reuters (3/22)       Engage. Innovate. Discuss.  Corporate culture isn't set in stone Many bosses think it's impossible to change corporate culture, but that's a misconception, writes S. Chris Edmonds. Just as it's possible to change organizational performance by improving the performance of key individuals, so it is possible to change organizational culture by changing the approach of senior managers. "To change an organization's culture, all leaders must change how they spend their time and what they communicate and reinforce on a daily basis," Edmonds writes. SmartBrief/SmartBlog on Leadership (3/23)       Editor's Note  Connect with us on Twitter Follow SB_GreenBiz on Twitter for more sustainability news from SmartBrief on Sustainability's lead editor, James daSilva. Join the conversation.       SmartQuote  Corporate culture is the most important driver of what happens in organizations, and senior leaders are the most important driver of their organization's corporate culture." --S. Chris Edmonds, a senior consultant with The Ken Blanchard Cos., writing at SmartBrief's SmartBlog on Leadership       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Print friendly format | Web version | Privacy policy Advertise Account Executive:  Diana Angel (202) 470-1146 Download Media Kit   SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download a SmartBrief Mobile app today     Recent SmartBrief on Sustainability Issues: Thursday, March 22, 2012 Wednesday, March 21, 2012 Tuesday, March 20, 2012 Monday, March 19, 2012 Friday, March 16, 2012     Lead Editor:  James daSilva Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2012 SmartBrief, Inc.® Legal Information