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December 12, 2012
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Put your money where your market is

  Top Story 
  • In Miami, "multicultural is the general market"
    Being in the Miami agency world is "like living in Latin America, but with security and infrastructure," says Cynthia McFarlane, president of Saatchi & Saatchi's Latin America network and chief executive of the Hispanic shop Conill. Boasting the fourth-largest U.S. Hispanic population and 10 of the top 50 Hispanic shops, Miami is poised to pass the tipping point when the "general market is multicultural and the new multicultural is the general market," says Bravo Group's Eric Hoyt. Advertising Age (tiered subscription model) (12/4) LinkedInFacebookTwitterEmail this Story
  Local Markets 
  • Cable, colleges lay big bets on football
    The prospect of scoring some of the $25.5 billion in TV rights fees that will be pumped into college sports in the next 15 years is influencing cash-strapped universities and their business models. According to this article, that represents a risk for television, which is betting that college football, in particular, will continue to attract larger audiences even while moving away from traditional regions and rivalries, and for universities, which jeopardize their mission and integrity in developing football programs at the expense of others. The Wall Street Journal (12/9) LinkedInFacebookTwitterEmail this Story
  Campaigns and Agencies 
  • "Restaurant: Impossible" adds episode with Lexus' backing
    Food Network's "Restaurant: Impossible" aired an extra episode Sunday that was added to the schedule due to Lexus' sponsorship. The show featured regular host Robert Irvine working with Lexus-backed celebrity chefs Michael Chiarello and Michelle Bernstein to assist the Boys & Girls Club of Joplin, Mo., cook a dinner for 1,000 volunteers and friends who pitched in during the aftermath of last year's tornadoes. Lexus also is sponsoring material in Food Network magazine, video clips on the network's website, and TV and online promotions. Advertising Age (tiered subscription model) (12/7) LinkedInFacebookTwitterEmail this Story
  • Coca-Cola partners with HSN to sell branded merchandise
    Coca-Cola is promoting more than 275 Coke-branded items in partnership with HSN as it looks to extend a licensing business that brings annual sales of $1 billion. The multiyear partnership, which will see the products promoted on the HSN cable channel as well as online and on mobile devices and social media, should last through the holidays. HSN is being promoted on Coke's MyCokeRewards.com loyalty site in return. The New York Times (tiered subscription model) (12/6) LinkedInFacebookTwitterEmail this Story
  Research and Report 
  Next Gen Advertising 
  • Super Bowl advertisers snap up second-screen inventory
    Online advertisers have already snapped up almost all the inventory available for the live-streaming of the next Super Bowl, says David Morris of CBS Interactive. The ads will be designed for second-screen viewing, with video commercials shown during breaks in the game, and "companion" advertising placed around the online video player. "The online inventory is nearly sold out at this point. We only have a few packages remaining," Morris says. Advertising Age (tiered subscription model) (12/10) LinkedInFacebookTwitterEmail this Story
  Programming News 
  • Will AMC's "Walking Dead" prove to be a TV game changer?
    AMC's mega-hit series "The Walking Dead" is defying TV convention, with its violent, gore-filled episodes garnering huge audiences and a raft of high-paying advertisers, Brian Steinberg writes. "If a cable program can reach this many 18-to-49ers, you can bet your DVD boxed set of 'Friends' that the broadcasters will seek to find ways to import some of its appeal," he writes. "If they succeed, 'The Walking Dead' will have marked the start of another shift in the tone of content on TV." Advertising Age (tiered subscription model) (12/5) LinkedInFacebookTwitterEmail this Story
  Digital Media 
  • Why location matters more than ever to digital marketers
    Location-based search marketing is expected to make up a larger portion of overall brand spending, as context and relevancy of advertising grow in importance, according to a Strategy Analytics report. By 2017, location-based search is expected to make up more than 20%, or $6 billion, of a $20 billion global market, the firm predicts. Mobile Marketer (12/10) LinkedInFacebookTwitterEmail this Story
  • Target.com becomes valuable real estate for ad targeting
    Target is running ads for its merchants on its website, allowing brands that sell at Target stores to target online shoppers as they browse. "This fall, we began piloting a program that we believe will help Target deliver more relevant ads on Target.com to help us better serve both our guests and advertising partners," the retailer explains. But the PubMatic-fed site is also selling ads unrelated to Target merchandise for automakers such as Subaru, writes Tim Peterson, meaning its valuable real estate is for sale. Adweek (12/6) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Thinking is like loving and dying. Each of us must do it for himself."
--Josiah Royce,
American philosopher


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