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January 11, 2013
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Stories from the Street 
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Caring for Customers 
  • How to draw more visitors to your website
    You can attract more traffic to your website in several ways, such as by setting up a YouTube channel and focusing on your company's blog, writes AJ Kumar, co-founder of Single Grain. "By publishing high-value posts consistently, you'll build your relationship with your readers, resulting in visitors who check back frequently to view your latest posts," Kumar writes. (1/9) LinkedInFacebookTwitterGoogle+Email this Story
  • What Facebook users misunderstand about EdgeRank
    Facebook's EdgeRank algorithm, which determines how content is displayed in a given member's news feed, is the subject of much misunderstanding, ShortStack CEO Jim Belosic writes. Changes to EdgeRank aren't sinister ploys for advertising dollars so much as tools that help users find the content that matters most to them, a feature that should excite brands that forge meaningful connections with fans. "It's the brand's responsibility to improve the quality of their content so that it's valuable, entertaining and ultimately, competitive," Belosic writes. SmartBrief/SmartBlog on Social Media (1/10) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • Why you should stay in touch with former employees
    Your former employees can be a valuable resource when you're looking for people to fill openings at your company, writes Maria Valdez Haubrich. For this reason, it's important to gather contact information from employees before they depart. You should also strive to keep in touch with them via social media and through in-person meetings, she advises. (1/10) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • 5 ways to get office space without spending a fortune
    Office space can be a costly investment for a small-business company, but there are ways to save money on it, Tim Devaney writes. Consider using a co-working space, and try leasing equipment instead of buying it, he recommends. "Most equipment leases don't require a down payment, so you can get lots of equipment without crimping your cash flow," he writes. Forbes (1/10) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Top tools for savvy social media marketing
    Great tools are available to help you to improve the performance of your social media marketing, Ian Cleary writes. For example, Mention is a good choice for monitoring keywords on the Internet; meanwhile, LikeAlyzer can be useful for enhancing your Facebook page, he writes. (1/9) LinkedInFacebookTwitterGoogle+Email this Story
  • The truth about technology
    You might be spending more than necessary on technology if you believe these five popular myths, Dave Johnson writes. Contrary to what you might think, extended warranties usually aren't a wise investment, and less-costly refurbished products typically perform just as well as new items. CBS MoneyWatch (1/9) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • Should online retailers have to charge state sales tax?
    Online merchants may need to start collecting state sales tax if lawmakers choose to act on the issue. Legislation to that effect stalled in the 2012 Congress, but it did manage to get support from members of both major political parties. "Most e-commerce companies require little in the way of state-provided services and infrastructure, so it doesn't make much sense to collect a sales tax," said Ken Johnson, who runs an online underwear company. However, Carol Peppe Hewitt, who co-owns a pottery business, said, "We need to level the playing field." Bloomberg Businessweek (1/10) LinkedInFacebookTwitterGoogle+Email this Story
  • SMBs tiptoe toward the cloud
    Some smaller businesses are holding out on the cloud because of concerns about security and control of data. Business owners say many clients aren't convinced that information can be safe in cloud systems. Hybrid strategies have helped to provide a middle ground, Cicely Dyson writes. The Wall Street Journal (1/9) LinkedInFacebookTwitterGoogle+Email this Story
You don't want to waste your life figuring out how not to pay more taxes. Spend your time trying to make more money."
--Jed Horovitz, president and CEO of Internet Video Archive, as quoted by The New York Times' You're the Boss blog
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