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October 4, 2012News for the cable and broadband industry

  Business News 
  • FCC shouldn't place limits on voiding of program rules, NCTA says
    The Federal Communications Commission, as it decides whether and how to end the program-access rules prohibiting exclusive contracts between cable providers and their owned networks, shouldn't adopt presumptions that withholding certain programming is unfair, the National Cable and Telecommunications Association wrote in a filing. Presumptions suggested by U.S. Telecom and others would "prejudge in favor of competing MVPDs virtually all of the key issues relevant to assessing the competitive impact of an exclusive contract," NCTA said. Multichannel News (10/3) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Business Services Update 
  • Comcast will work with Labor Dept. to promote Internet Essentials
    Comcast will work with the Department of Labor and Connect2Compete to advance its Internet Essentials program, which offers Internet service for $9.95 a month for families with children who are eligible for the federal lunch program. Comcast will market the program through the Labor Department's American Job Centers and team up with Connect2Compete to promote the availability of affordable desktop or laptop computers to Internet Essentials subscribers. FierceCable (9/28) LinkedInFacebookTwitterEmail this Story
  • King, Anderson have new roles at Time Warner Cable
    Time Warner Cable has increased its executive-level business services ranks. Greg King, group vice president of business services strategy, has been elevated to senior vice president of business services product and strategy. Stephanie Anderson has left Cablevision to become Time Warner Cable's senior vice president of marketing for business services. (10/3) LinkedInFacebookTwitterEmail this Story
  Eye on Video 
  • Olympic viewers with multiple screens watched more content
    Multiplatform viewers of the London Olympics, which streamed all events live, used their devices as a supplement to their TV watching, not a substitute, NBCUniversal chief researcher Alan Wurtzel said. Adults who screened the Olympics solely on their TVs tallied 4 hours, 19 minutes a day on average, while those watching on two screens (TV and computers) logged 5 hours, 18 minutes; those using three screens (TV, computer, mobile device) viewed 6 hours, 50 minutes; and four-screen (TV, computer, mobile and tablet) users logged 8 hours and 29 minutes, according to data from comScore. MediaPost Communications/MediaDailyNews (10/3) LinkedInFacebookTwitterEmail this Story
  • Cablevision taps cloud for Optimum Program Guide
    Cablevision's cloud-based Optimum Program Guide is now available to the company's Long Island customers. The guide, which resembles Cablevison's iPad and iPhone applications, lets users access other episodes of a series by pressing the info button and find similar content via the "more like this" feature. FierceCable (10/3) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Panel: Multiplatform is buzzword in reaching young Latinos
    With Hispanics making up 80% of the increase in millennials in the near future, it's incumbent upon programmers to reach them via social media and multiplatform programming, according to a panel discussion at an industry event in New York. For example, nearly 7 in 10 Telemundo viewers used tablets or other devices to watch the London Olympics, but about half of the online audience also turned on its TVs to watch, said Susan Solano Vila, Telemundo Media's executive vice president of marketing. "It's about that multiplatform experience -- that's what we're managing and taking advantage of," Solano Vila said. Multichannel News (10/3) LinkedInFacebookTwitterEmail this Story
  • Rob Schwartz: Great campaigns tell archetypal stories
    TBWA\Chiat\Day Global Creative President Rob Schwartz, at an Advertising Week event in New York, outlined the archetypal storytelling elements essential to great campaigns. Schwartz said effective stories include at least one of seven basic elements. As examples, he cited Chrysler's "Imported from Detroit" as a "rags to riches" story and IBM's "Let's Build a Smarter Planet" campaign as a "quest" tale, among others. MediaPost Communications/Marketing Daily (10/3) LinkedInFacebookTwitterEmail this Story
  Advanced Products 
  Association News 
  • Your virtual dollars could win big prizes on CTAM Predict
    CTAM Predict lets you weigh in on fun questions that will be discussed at the CTAM conferences. Will DISH's Autohop survive the year? Place your fantasy bets on hot industry topics -- and the best predictors can win prizes and recognition. LinkedInFacebookTwitterEmail this Story

  • 36 million mobile-phone owners now watch video on their phones
    CTAM takes an in-depth look into not just what consumers watch and for how long, but how they make their choices and the "whys" behind their emerging cross-platform viewing behaviors in their latest research study. Take a deep dive into the "whys" behind consumer decision-making, order now. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Marketing ManagerTurner Broadcasting System, Inc.New York, NY
Morning Anchor/MMJBroadcastPhoenix, AZ
News DirectorBroadcastPhoenix, AZ
Mobile Publisher Account ExecutiveLeadBoltLos Angeles, CA
Multimedia Journalist BroadcastPhoenix, AZ
Vice President/General Manager, Business Services Atlantic BroadbandMultiple Locations, United States
Executive Producer Investigations/Consumer BroadcastPhoenix, AZ
Business Operations Manager Click! NetworkTacoma, WA
Advertising Account ExecutiveLeadBoltLos Angeles, CA
Director of Commercial ProductAtlantic BroadbandQuincy, MA
VP - EngineeringConfidentialMultiple Locations, United States
Senior Product ManagerAtlantic BroadbandQuincy, MA
VP - Financial PlanningConfidentialWestchester, NY
Weekend MeterologistBroadcastPhoenix, AZ
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Click here to view more job listings.

We live in the trenches out there. We fight. We try not to be killed, but sometimes we are. That's all."
--Paul Baumer (Lew Ayres), "All Quiet on the Western Front"

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