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December 10, 2012
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Current News and Ideas for Web Developers and Marketers

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  • Auto buyers' Web history gives dealers an edge
    Auto dealers increasingly are using the services of Web-tracking companies such as Dataium to get information about the Web-browsing histories of potential auto buyers. When consumers send online quote requests to participating dealers, Dataium also provides an analysis of their browsing habits to help dealers tailor their pitches. Dataium can tell dealers "all the websites [a] person has visited in the shopping process" and "all the vehicles this person has looked at," says co-founder Jason Ezell. The Wall Street Journal (12/7) LinkedInFacebookTwitterEmail this Story
  • Ad money is the key to curbing music piracy, says Cracker singer
    To reduce online music piracy, creative industries should launch a name-and-shame campaign to persuade big brands not to advertise on file-sharing websites, says Cracker singer David Lowery. "You're never going to shut down the cyber locker sites altogether, so let's make it hard for them to make money. It's low-hanging fruit," he said. (12/8) LinkedInFacebookTwitterEmail this Story
eBook: The Secret To the Most Effective Content Marketing
Your potential customers are hungry for content, and if they don't get it from you, they'll go somewhere else. How can you build the infrastructure necessary to feed the content beast? Download the eBook, An Internal Culture of Content: The Secret To the Most Effective Content Marketing to learn more. Download today.

  Getting the Word Out 
  • Coke has big plans for Spotify, says entertainment chief
    Coca-Cola is planning to ratchet up its advertising and promotional activities on Spotify in 2013, says Joe Belliotti, the beverage giant's director of global entertainment. "You are going to see Coke creating experiences on Spotify, using the technology and music content," he says. "It will involve supporting TV commercials, PR, visuals and shopper programs -- a whole integrated campaign coming to life." Adweek (12/7) LinkedInFacebookTwitterEmail this Story
  • Can Facebook gobble up brands' TV ad dollars?
    Facebook executives often brag that their huge user base lets advertisers tap into the equivalent of three Super Bowls on a daily basis, writes Jim Edwards. Along with a growing emphasis on digital video, and Facebook's social-data tracking advantage, that suggests the social network is trying to eat into TV marketers' ad budgets, Edwards writes. "[I]t appears that Facebook sees TV's old media dollars as ripe for the picking," he adds. Business Insider (12/8) LinkedInFacebookTwitterEmail this Story
Rethink Email: 3 Strategies to Stand Out in Your Customer's Inbox
As inboxes get busier, your customers will seek more meaningful engagements in email. This e-book will show you how personalization, real time automation and predictive intelligence can create a seamless 1:1 email experience for your customers. Download Now!

  Developer Update 
  • HTML5 will mean "radical" changes for developers
    The HTML5 standard will bring big changes for Web developers when it is finally released in mid-2014, says consultant Jen Simmons. The protocol will include a variety of highly technical, back-end upgrades that will affect many aspects of website design and functionality, Simmons says. "Some of that stuff is pretty radical. And it will change how you design websites," she adds. Ampheon (U.K.) (12/4) LinkedInFacebookTwitterEmail this Story
Get It Right: Pricing Strategies That Work
Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now.

  Design Corner 
  • What Creative Commons rules mean for designers
    About 200 million photos and images are now available for free use online, but designers hoping to grab a no-cost photo for their website should make sure they understand the principles of Creative Commons licensing, as well as the differences among various types of licenses, which allow for different levels of usage, writes Nina Frazier. There are "many rules and regulations you must follow to use the photos for free and without risking liability," she notes. Mashable (12/8) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Small Businesses & Entrepreneurs 
  • The lazy SMB owner's guide to online marketing
    Online marketing doesn't have to involve huge amounts of time and effort for small businesses, writes Jordan Denny. A few fire-and-forget strategies such as upgrading your site's search-engine-optimization strategy and claiming your business's profile on services such as Google Places or Yelp can make a big difference, Denny writes. "Stick to these to make the largest impact on your business with the smallest amount of work needed," he advises. B2C Marketing Insider (12/8) LinkedInFacebookTwitterEmail this Story
How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

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Alas for those that never sing, But die with all their music in them."
--Oliver Wendell Holmes Sr.,
American physician, writer and poet

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