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March 4, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
 
FREE Guide: Build A Better Social Media Strategy!
Discover the new intelligent social media workflow being used by the biggest brands to optimize their social content and create more user engagement than ever before. Listening and publishing tools are only half the story, learn how brands and agencies have evolved to fill in the gaps and make listening, publishing and analysis work together. Download now!

  Trendwatch 
 
  • Why AOL's video content isn't reaching its full potential
    AOL's original video series aren't building the audiences that they might, largely because they're being woven into the portal's existing channels rather than being given a central hub of their own, writes Mike Shields. The company needs to rethink things and commit to advertising its video offerings if it truly wants to be a serious contender in the original video content field, Shields argues. Adweek (3/1) LinkedInFacebookTwitterEmail this Story
  • Web is key for brands' local marketing efforts
    Increased digital spending was the single biggest change brands made in their local marketing strategies in 2012, according to a recent report, with 27% of companies saying they had increased their digital investments. About 6 in 7 brands use corporate websites to engage customers locally, while about half use social media and a third maintain dedicated local websites. eMarketer (3/1) LinkedInFacebookTwitterEmail this Story
A smart marketer's guide to great calls to action
What's the best button color? What copy gets more clicks? In this guide, you'll learn how the right button color, copy, shape and placement can skyrocket your click rates. Get the guide now!

  Getting the Word Out 
 
  • Oreo star-chart app brings social to the sky
    Oreo is following its Super Bowl social media success with a mobile application that aims to turn the sky into a social-messaging service. Oreo Skies lets users view star charts by pointing a mobile device at the sky, then click individual stars to reveal messages from friends. ClickZ (3/1) LinkedInFacebookTwitterEmail this Story
Marketers: Does Your Media Partner Really Know Digital?
It's critical that your sales & media partners understand the rapidly changing digital landscape. The IAB Certification program measures the baseline knowledge required in digital advertising. It ensures you're working with educated professionals to build trust deeper & maximize your media dollars. Learn more.

  Developer Update 
  • Major browsers' HTML5 bug allows for extra-large cookies
    An HTML5 bug in Chrome, Safari and Internet Explorer can be exploited to fill Web surfers' hard drives with absurdly large cookies, a developer reports. The glitch lets sites sidestep per-domain local-storage limits to fill users' drives at a rate of 1 gigabyte every 16 seconds, according to tests by Web developer Feross Aboukhadijeh. The Register (U.K.) (2/28) LinkedInFacebookTwitterEmail this Story
FEATURED VIDEO: The Traits of Very Successful Leaders
Someone who is a good leader knows how to get work done, but a great leader is someone who inspires employees to do their best all the time. Linda Rottenberg, the co-founder and CEO of Endeavor, tells us about some common traits among successful leaders. Watch the video now.

  Design Corner 
  • Color selection doesn't have to be a headache
    A wide range of online tools is now available to help designers handle color selection. Among the best: ColourLovers, which includes user-generated color palettes; Kuler, which includes palette-creation tools; and color.hailpixel.com, which lets you convert colors into hex codes with a single click, Chris Spooner writes. Line25.com (3/4) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • How to get more mileage out of e-mail marketing
    To get the most bang for your buck out of e-mail marketing, be sure to optimize your e-mails for mobile readers, stay CAN-SPAM compliant and be transparent during sign-up about what kinds of e-mails users will receive. "Being clear upfront will help you to build an interested and engaged mailing list and minimize your unsubscribe rate," Samantha Carlin writes. SCORE Small Business Success Blog (3/1) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by readers in the past week.

  • Results based on number of times each story was clicked by readers.
  SmartQuote  
The man who insists upon seeing with perfect clearness before he decides, never decides. Accept life, and you must accept regret."
--Henri Frédéric Amiel,
Swiss philosopher, poet and critic


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