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March 4, 2013
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Current News and Ideas for Web Developers and Marketers

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Northwestern University’s MS in Information Design and Strategy
Earn your MS in Information Design and Strategy online from Northwestern University and learn how to blend digital skills like information architecture and experience design with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Get started.

  Trendwatch 
  • Why AOL's video content isn't reaching its full potential
    AOL's original video series aren't building the audiences that they might, largely because they're being woven into the portal's existing channels rather than being given a central hub of their own, writes Mike Shields. The company needs to rethink things and commit to advertising its video offerings if it truly wants to be a serious contender in the original video content field, Shields argues. Adweek (3/1) LinkedInFacebookTwitterEmail this Story
  • Web is key for brands' local marketing efforts
    Increased digital spending was the single biggest change brands made in their local marketing strategies in 2012, according to a recent report, with 27% of companies saying they had increased their digital investments. About 6 in 7 brands use corporate websites to engage customers locally, while about half use social media and a third maintain dedicated local websites. eMarketer (3/1) LinkedInFacebookTwitterEmail this Story
Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Getting the Word Out 
 
  • Oreo star-chart app brings social to the sky
    Oreo is following its Super Bowl social media success with a mobile application that aims to turn the sky into a social-messaging service. Oreo Skies lets users view star charts by pointing a mobile device at the sky, then click individual stars to reveal messages from friends. ClickZ (3/1) LinkedInFacebookTwitterEmail this Story
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

  Developer Update 
 
  • Major browsers' HTML5 bug allows for extra-large cookies
    An HTML5 bug in Chrome, Safari and Internet Explorer can be exploited to fill Web surfers' hard drives with absurdly large cookies, a developer reports. The glitch lets sites sidestep per-domain local-storage limits to fill users' drives at a rate of 1 gigabyte every 16 seconds, according to tests by Web developer Feross Aboukhadijeh. The Register (U.K.) (2/28) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Design Corner 
  • Color selection doesn't have to be a headache
    A wide range of online tools is now available to help designers handle color selection. Among the best: ColourLovers, which includes user-generated color palettes; Kuler, which includes palette-creation tools; and color.hailpixel.com, which lets you convert colors into hex codes with a single click, Chris Spooner writes. Line25.com (3/4) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • How to get more mileage out of e-mail marketing
    To get the most bang for your buck out of e-mail marketing, be sure to optimize your e-mails for mobile readers, stay CAN-SPAM compliant and be transparent during sign-up about what kinds of e-mails users will receive. "Being clear upfront will help you to build an interested and engaged mailing list and minimize your unsubscribe rate," Samantha Carlin writes. SCORE Small Business Success Blog (3/1) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by readers in the past week.

  • Results based on number of times each story was clicked by readers.
  SmartQuote  
The man who insists upon seeing with perfect clearness before he decides, never decides. Accept life, and you must accept regret."
--Henri Frédéric Amiel,
Swiss philosopher, poet and critic


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