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March 4, 2013
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Current News and Ideas for Web Developers and Marketers

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  Trendwatch 
 
  • Why AOL's video content isn't reaching its full potential
    AOL's original video series aren't building the audiences that they might, largely because they're being woven into the portal's existing channels rather than being given a central hub of their own, writes Mike Shields. The company needs to rethink things and commit to advertising its video offerings if it truly wants to be a serious contender in the original video content field, Shields argues. Adweek (3/1) LinkedInFacebookTwitterEmail this Story
  • Web is key for brands' local marketing efforts
    Increased digital spending was the single biggest change brands made in their local marketing strategies in 2012, according to a recent report, with 27% of companies saying they had increased their digital investments. About 6 in 7 brands use corporate websites to engage customers locally, while about half use social media and a third maintain dedicated local websites. eMarketer (3/1) LinkedInFacebookTwitterEmail this Story
The CMO's Guide to Data-Driven Marketing
Smart marketing means going with the data, not just your gut. Learn how you can adopt a simple data-driven workflow that lets you optimize every part of the customer journey — and ensure you aren't missing key opportunities along the way. Download the ebook now!

  Getting the Word Out 
  • Oreo star-chart app brings social to the sky
    Oreo is following its Super Bowl social media success with a mobile application that aims to turn the sky into a social-messaging service. Oreo Skies lets users view star charts by pointing a mobile device at the sky, then click individual stars to reveal messages from friends. ClickZ (3/1) LinkedInFacebookTwitterEmail this Story
The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

  Developer Update 
 
  • Major browsers' HTML5 bug allows for extra-large cookies
    An HTML5 bug in Chrome, Safari and Internet Explorer can be exploited to fill Web surfers' hard drives with absurdly large cookies, a developer reports. The glitch lets sites sidestep per-domain local-storage limits to fill users' drives at a rate of 1 gigabyte every 16 seconds, according to tests by Web developer Feross Aboukhadijeh. The Register (U.K.) (2/28) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Design Corner 
 
  • Color selection doesn't have to be a headache
    A wide range of online tools is now available to help designers handle color selection. Among the best: ColourLovers, which includes user-generated color palettes; Kuler, which includes palette-creation tools; and color.hailpixel.com, which lets you convert colors into hex codes with a single click, Chris Spooner writes. Line25.com (3/4) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Small Businesses & Entrepreneurs 
 
  • How to get more mileage out of e-mail marketing
    To get the most bang for your buck out of e-mail marketing, be sure to optimize your e-mails for mobile readers, stay CAN-SPAM compliant and be transparent during sign-up about what kinds of e-mails users will receive. "Being clear upfront will help you to build an interested and engaged mailing list and minimize your unsubscribe rate," Samantha Carlin writes. SCORE Small Business Success Blog (3/1) LinkedInFacebookTwitterEmail this Story
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

  Hot Topics 

Top five news stories selected by readers in the past week.

  • Results based on number of times each story was clicked by readers.
  SmartQuote  
The man who insists upon seeing with perfect clearness before he decides, never decides. Accept life, and you must accept regret."
--Henri Frédéric Amiel,
Swiss philosopher, poet and critic


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