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September 6, 2012

Current News and Ideas for Web Developers and Marketers

Top Story

Yahoo! won't sell Right Media, officials say
Yahoo! won't be selling its Right Media ad exchange under new CEO Marissa Mayer, says revenue chief Michael Barrett. Sources say Mayer is planning to invest several hundred million dollars to revitalize Yahoo!'s ad-tech stable, which Barrett describes as the company's "money engine." "Yahoo! is committed to being a primary player in the ad technology space, and Right Media is part of that strategy," he adds. Advertising Age (tiered subscription model) (9/6)

Trendwatch

Romney uses online ads in bid to steal Democrats' thunder
Democrats are generating plenty of organic buzz with their national convention, but Mitt Romney's campaign is fighting back with paid-ad purchases on social networks and selected websites. The campaign bought Promoted Tweet and Promoted Trend ads in a bid to derail convention speakers' Twitter buzz. The Romney camp also revamped an anti-Obama microsite, and bought display ads on The Charlotte Observer's website. Adweek (9/5), Politico (Washington, D.C.)/Burns & Haberman blog (9/5)

Report: Facebook to claim Google's mobile-display crown
Google will lose its position as the U.S.'s top mobile display-ad provider in coming years, with Facebook claiming more than a fifth of the industry's revenues by 2014, according to an eMarketer study. Still, Google will retain a 54.1% slice of overall mobile-advertising revenues, powered by its continuing dominance of the mobile search-advertising space. eMarketer (9/6)

Getting the Word Out

We're more than just an ad platform, Facebook exec says
Facebook is at its best when it's used for marketing in a holistic sense, and not just for advertising, says Gokul Rajaram, the social network's head of ad-product strategy. "Marketing is deeper than advertising. It's about creating that emotional connection with your customers, connecting with people, getting people to connect with you," Rajaram says. AdExchanger.com (9/5)

Product placement comes to YouTube
Brands are starting to find ways to turn YouTube celebrities into pitchmen for their products, writes Christopher Correa. Often that involves coming up with creative ways to integrate products and brands into stars' existing video-clip formats. "Like traditional product placement, YouTube personalities will directly engage with the brand or product during their videos, exposing the brand to the YouTube celebrity's often expansive audience," Correa explains. Business Insider (9/5)

Developer Update

Why developers should give JavaScript a second chance
JavaScript is undergoing something of a renaissance, and developers should give the language another chance, writes Craig Raw. The coding system has been evolving rapidly in recent years, and is now a fast, sophisticated and feature-rich tool for developers. "JavaScript has a modern, grown-up environment to work in, and it means business," Raw writes. Memeburn (9/6)

Design Corner

Make any website responsive at the push of a button
A browser bookmarklet called Responsive Retrofitting turns any website into a responsive design at the click of a button. The bookmarklet, which is still in its experimental alpha stage, automatically reformats sites to match the size of the user's browser, in an attempt to demonstrate the power and flexibility of responsive design principles. Webmonkey (9/5)

Small Businesses & Entrepreneurs

Chinese SMBs get a taste for online marketing
More than 4 in 10 small businesses in China are using some form of digital marketing to drum up new business, according to a China Internet Network Information Center study. Not all of them are handling their online advertising effectively, however, writes Francis Kwok. "It is a long learning process for SMB marketers to understand how to fully utilise different channels for different target audiences," he writes. Digital Market Asia (9/6)

Featured Content

SmartQuote

One never notices what has been done; one can only see what remains to be done."

--Marie Curie,
Polish-French physicist and chemist

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