MMA SmartBrief for Apps

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/eazfCfbwoceUjgfdIPxs

November 28, 2012

Latest news on mobile apps

Industry Highlights

AppTrailers touts its large scale, will offer free app promotions
AppTrailers has added a "Free Today" feature in its latest update, showcasing paid or freemium applications being offered temporarily without charge. AppTrailers CEO Sheffield Nolan says the company will press the advantage of having some 6.5 million members for high-volume app launch. TechCrunch (11/27)

Marketing & Monetization

Game developers milk their one hit and avoid costly flops
Rovio hasn't achieved a second hit game to follow its "Angry Birds" franchise, John McDermott writes, demonstrating the difficulty in creating big-time successes and the value of sequelizing hits instead of risking a new-title flop. "I don't think there's anything wrong with focusing on one title," Rovio Senior Vice President of Marketing Ville Heijari says. Advertising Age (tiered subscription model) (11/26)

InMobi platform has real-time app customization for better targeting
Application developers will be able to evaluate and segment their audiences and deliver custom experiences in real time with InMobi's Lifetime Value Platform. The platform is offered free and allows developers to change apps without resubmitting them to app stores. TechCrunch (11/27)

Nike mobile campaign highlights cold-weather gear
Sportswear for the cold months of the year are the object of Nike's latest mobile campaign, with banner ads on Pandora's Android application. Users who click on the ad are taken to a landing page that shows off Nike's Hyperwarm styles for women. From there, users can explore other products and ultimately complete a purchase. MobileCommerceDaily.com (11/28)

Wireless Ecosystem

Windows 8 apps are being downloaded in high volume
The daily downloading volume of the top 300 Microsoft Windows 8 applications is triple that of Apple's Mac Store, but with 86% of the Windows 8 apps being offered for free, Apple's apps are still generating more revenue, according to Distimo. Microsoft has also exploited local markets effectively in places such as Japan and South Korea, Ingrid Lunden writes. TechCrunch (11/27)

Marketers Needs

OfficeMax freemium app encourages custom holiday greetings
OfficeMax has released a mobile application to promote its annual ElfYourself holiday greeting creator. Users can send customized video greetings via social networks, with paid content upgrades available. The company will drive in-store traffic by offering promotional discounts and calendar giveaways to those who send a greeting through the app. MobileCommerceDaily.com (11/28)

Developer Corner

Cisimple mobile-app development platform automates builds
Cisimple has launched a new mobile-application development platform for iOS and Android that automates building, testing and deployment. The platform features "continuous integration, which a lot of engineers implement themselves -- it's [an] automation tool that does all this for you," founder Kevin Rohling says. TechCrunch (11/27)

Public Policy

Issa calls for a moratorium on U.S. Internet regulation
Rep. Darrell Issa, R-Calif., has drafted an Internet American Moratorium Act that would ban regulations or laws affecting the Internet for two years. The bill was criticized by Public Knowledge, which argues government oversight and regulation is preferable to throwing "the Internet into corporate hands," which could have unintended consequences, according to President Gigi Sohn. The Hill/Hillicon Valley blog (11/27)

MMA News

Webinar: Winning the Mobile Battle of the Brands (Dec. 5)
Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar.

Register for this free webinar.

Webinar: Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)
The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar.

Learn more about MMA ->

SmartQuote

The foolish man seeks happiness in the distance; the wise grows it under his feet."

--James Oppenheim,
American poet, novelist and editor

Subscriber Tools

Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise

Associate Publisher - Technology & Telecom: Roger Leek 804-803-1414