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October 12, 2012
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Setting the Example 
Creating Accountability 
  • MIT: Better road designs could improve fuel efficiency
    Researchers at the Massachusetts Institute of Technology's Concrete Sustainability Hub are conducting studies on how improved road designs could lead to energy savings and lower greenhouse emissions. "The understanding has always been that roughness matters more than deflection" in terms of fuel consumption, said researcher Mehdi Akbarian. "But we are showing that it depends on the scenario -- the location of the pavement, the [road] design." Engineering News-Record (10/10) LinkedInFacebookTwitterGoogle+Email this Story
  • Study: Consider plants' properties to expand green roofs' benefit
    Characteristics of plants should be considered when selecting material for green roofs to reduce heat in urban areas, according to joint research by the Royal Horticultural Society, in the U.K., and Fundacao para a Ciencia e a Tecnologia, in Portugal. The study found that the plant lamb's ears surpasses sedum in terms of lower leaf-surface temperatures. Scientists encourage choosing plants based on "the best all-round environmental benefits," not just what can grow in a shallow substrate. (U.K.) (10/11) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • 3 ways to thrive in the era of eco-marketing
    Marketers have now entered a "third age of branding" in which consumers value CSR-related messaging but are also able to spot greenwashing with relative ease, writes Jane Asscher. That means successful eco-marketing needs to come from the heart and be a genuine reflection of the company's values and actions. "The whole company, not just the marketing department, must live the brand," Asscher warns. (U.K.) (10/11) LinkedInFacebookTwitterGoogle+Email this Story
The Responsible Leader 
  • Collaboration is key to corporate sustainability, says GE exec
    Companies need to start working together to develop and scale solutions to the world's most pressing environmental problems, writes General Electric Chief Marketing Officer Beth Comstock. "Larger companies can collaborate with smaller ones ... to build an ecosystem that gets needed innovations to market, helping tackle pressing sustainability issues and creating new revenue streams," Comstock explains. GigaOm (10/11) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Offshore wind ready to move from planning phase, conferees are told
    U.S. offshore wind projects are almost ready to move from the planning to the operational phase, said Jim Lanard, president of the Offshore Wind Development Coalition, at the 2012 American Wind Energy Association Offshore Windpower Conference in Virginia Beach, Va. "We would all like to be further along. But we're also very, very close," Lanard said. New Jersey Gov. Chris Christie, Maryland Gov. Martin O'Malley and Virginia Lt. Gov. Bill Bolling described their states as ripe for wind energy at the conference, and the DOE renewed its pledge of $180 million to wind energy. SNL Financial (free content) (10/10) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • 8 ways to connect with your workers
    A boss' behavior has a big impact on a team's level of engagement, writes Gretchen Rosswurm. Be honest, available and outgoing, and you'll soon see results. "In today's cookie-cutter corporate world, people long for connection. Use your leadership to help create that with your team," Rosswurm advises. SmartBrief/SmartBlog on Leadership (10/11) LinkedInFacebookTwitterGoogle+Email this Story
If you find a skeleton in your brand's cupboard ... you must apologise, rectify and move on. Dithering and denial are trust-destroyers."
--Jane Asscher, managing partner of 23red, writing in Marketing Magazine
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