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December 3, 2012News for marketing professionals

  Breaking News 
  • Ford wants its Lincoln brand to stand tall on its own
    Ford is rebranding its moribund Lincoln luxury division as Lincoln Motor Co. and will surround the effort with new customer service initiatives and commercials featuring Abraham Lincoln. Ford is training dealers on how to treat customers better in a Lincoln Academy and drafting off the contemporary Steven Spielberg movie "Lincoln" with the spots, though the automaker says the connection is just lucky timing. The New York Times (tiered subscription model) (12/2) LinkedInFacebookTwitterEmail this Story
5 positive ways to respond to negative comments.
Social media is a great way to connect with your customers, but what do you do when the conversation takes a negative turn? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Company News 
 
  • Spanx arrives at malls where only Victoria's angels tread
    Spanx founder Sara Blakely is expanding the "problem-solving," body-shaping women's undergarment business to dedicated mall stores in Virginia, Pennsylvania and New Jersey. The move allows for the display of more Spanx items -- including Manx, the company's line for men -- than department-store space permits. Bloomberg Businessweek (11/30) LinkedInFacebookTwitterEmail this Story
  • Big Data drives the new hunt for data scientists
    Companies such as Unilever, General Mills and others are competing with high-tech firms in adding Big Data talent to their rosters. Unilever is looking to add to its skin-products line a small team led by a data scientist. General Mills is on the hunt for someone to lead Global Consumer Insights, and both Electronic Arts and Sony are bolstering their game divisions with data scientists. The high demand, however, has led to a dearth of talent. Advertising Age (tiered subscription model) (12/3) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Market Trends 
  Interactive 
  • Nook aims to win over Pinterest users with online video ad
    Barnes & Noble and Nook Media are targeting Pinterest users with a new video ad touting the Nook tablet's potential as a scrapbooking tool. "This is the kind of capability that in the age of Pinterest is perfect for our customers," a spokesman said. ClickZ (11/30) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  Multicultural Marketing 
  • Univision's second network to be renamed UniMás
    Univision is rebranding the Spanish-language network TeleFutura as UniMás, with a new logo and a new programming focus on young male Latinos with shows such as the boxing-themed "Cloroformo." "There was a huge opportunity for Univision to tell a more relevant contemporary story, not only to their audience but to a new audience and to their advertisers," says Jordan Crane, creative director at Wolff Olins. The New York Times (tiered subscription model) (12/2) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  • VW's Tim Mahoney wants to build a more manly Beetle
    Volkswagen's executive vice president and chief product and marketing officer, Tim Mahoney, says that the automaker is faced with a new female skew to the iconic Beetle and is building a performance model to attract more men with the R line. Mahoney recalls efforts to beef up the nameplate, such as a Discovery Shark Week initiative in which a Beetle Cabrio was made into a shark cage for teasing sharks underwater. "I had a marketing professor who said the purest form of marketing is understanding the customer so well that the product sells itself," Mahoney says in an this interview. MediaPost Communications/Marketing Daily (11/30) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by AAF SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  AAF Spotlight 
  • Mosaic Career Fairs 2013
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate, however this career fair is open to all that would like to attend.

    Mosaic Career Fairs are free for AAF College Chapter members. Information for the 2013 Mosaic Career Fairs is available now.

    Draftfcb
    Wednesday, Feb. 6, 2013
    The Roosevelt Hotel
    New York
    Schedule

    Leo Burnett
    Thursday, Feb. 21, 2013
    DePaul University at Lincoln Park -- Student Center
    Chicago
    LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Government Update 
  • FCC clarifies SMS rules, clears way for mobile marketers
    The Federal Communications Commission has ruled that marketers can send a one-time mobile text message confirming users' opt-out requests. That should close a legal loophole that had sparked several class-action suits and left many companies wary of using SMS-based marketing strategies. "This isn't spam, it isn't robo dialing. It's a permission-based marketing model. The FCC's ruling recognized that," said Michael Becker of the Mobile Marketing Association. Adweek (11/30) LinkedInFacebookTwitterEmail this Story
  • Other News
  SmartQuote 
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
--David Ogilvy, member, Advertising Hall of Fame

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