| News for the non-alcoholic refreshment beverage industry |  |
| Industry News |  |  |
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- Organic NEO Energy set for debut
NEO Water will introduce NEO Energy, an organic energy drink with electrolytes, at the Natural Products Expo West next week. Founder and president Ben Behrouzi said now is an ideal time to launch, since the natural energy category is still small. "You go into a Whole Foods or a natural foods market, which is our segment, how many energy drinks can that natural consumer buy off the shelves? There aren’t that many," he said. BevNet.com
(2/28)     
- Research highlights growing role of snacks
Snacks, which occupy a growing place in the American diet, tend to be divided into the categories of healthy and indulgent, researcher Global Industry Analysts says. Almonds, and nuts in general, are becoming a popular ingredient in snacks because they are nutritious and filling. Food Processing
(2/28)
- California Pizza Kitchen shakes up its beverages
California Pizza Kitchen has updated its beverages menu to include a Diet Pepsi Mixology program, with three combinations of Pepsi products and fruit flavors. "Our goal is to continually provide our guests with menu options that they can't find anywhere else," said CEO G.J. Hart. PizzaMarketplace.com
(2/28)
- Mondelez plans packaging innovations as part of global growth
Tom Clark, associate principle engineer for Mondelez International, said the company will rely on packaging innovations to help it grow in developing markets around the world. He spoke in favor of a methodical approach that "can improve speed to market, while migrating risk and still capture more value." PlasticsToday.com
(2/27)
| Health and Nutrition | | |
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- Studies show health benefits of aloe in drinks
Research from Aloecorp, developer of aloe products for beverage applications, found aloe consumption was linked to improvements in immunity, skin health and cholesterol. Aloe also serves as a carrier for vitamins, said Patrick Anderson, sales manager at Terry Labs in Florida. BevIndustry.com
(2/15)
| Marketing Report | | |
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- How some CPG brands are going beyond the supermom cliche
Advertising's legacy of depicting women in commercials has seemingly veered between two supermom cliches, the 1950s-era "too-perfect" housewife versus "the modern mom" that can easily handle work and family, writes David Gianatasio. But some consumer-packaged goods brands are "making strides in targeting women in novel ways while eschewing stereotypes," he writes. Tide's Super Bowl spot, which placed a husband and wife on a level playing field when it came to rooting interests, and Huggies' "Mommy Answers" campaign aimed at expectant mothers, are among examples listed in this article. Adweek
(2/25)
| Regulatory and Legislative Update | | |
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- OU Kosher debuts Passover symbol
Kosher certification organization OU Kosher has added the OU Kitniyot symbol for food approved for "those who consume kitniyot on Passover." A kitniyot diet, followed by Sephardic but not Ashkenazic Jews, allows consumption of rice, soybeans and legumes during the eight days of Passover. Progressive Grocer
(2/28)
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