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June 3, 2010 Sign up Forward Archive Advertise Read more at SmartBrief.com News for advertising, marketing and media professionals   Marketing Trends & Research    Survey connects with CPG surfers Consumers visit brand websites to learn more about products and to find promotions, according to a international survey by Ipsos Marketing, while they will visit a brand's social-media page to connect with other brand aficionados and make their voices heard. Adweek (6/2) Mobile users are getting much more social Mobile use of social networking spiked 240%, to 14.5 million users, as of this past April compared with a year ago, a comScore study revealed. Mobile handset users visiting social-networking sites via browsers jumped 90%, year over year. PC World Business Center/IDG News Service (6/2) Florida's campaign ad rules let online spots go disclaimer-free Online ads may be looking a lot more appealing to Florida political groups, after the passage of a law allowing Web display, search and social-media ads to run without attributions required in other media. Previously, advertisers say they had been struggling to fit disclaimers into their Facebook and Google ads. ClickZ (6/2) Social is the Next Search. Is Your Site Ready? Many companies have a Facebook page, but is your own site driving social participation? If not, it should be. Learn how to make social networks a larger source of traffic for your site than SEO or SEM. Download our free whitepaper now.   Company Watch  New ad unit mashes up Twitter updates with display Google is testing an ad format that integrates Twitter feeds into display ads. Under the format, advertisers can update their ads with new tweets and connect users to their Twitter page through a "Follow on Twitter" button. ClickZ (6/3) Marketers show their "like" of Facebook in ever-increasing numbers Facebook has more than four times the number of advertisers than it did at the beginning of last year, and over the past two years has doubled its sales force to meet the demand. The social network didn't release exact figures for its advertisers, which include Procter & Gamble, Toys "R" Us and Virgin America, or sales personnel. Bloomberg Businessweek (6/2) PubVantage.com offers Yelp for ad networks ContextWeb is hoping to make choosing an ad network simpler by launching PubVantage.com, a review and ratings site for ad networks. The site allows publishers to compare notes on which ad networks make good business partners, and which do not. Mediaweek (6/3) Sources: Invite Media startup is acquired by Google Startup Invite Media, which provides tools for ad buyers to use ad exchanges, has been acquired by Google for a price "in the $70 million range," sources said. Neither Google nor Invite Media commented for this post. All Things Digital/MediaMemo (6/2)   Agency News  Top creatives slots unfilled at top shops JWT and Ogilvy & Mather, Euro RSCG and DraftFCB are all looking for chief creative officers. Industry experts say the vacancy rate has multiple causes -- the effect of the deep advertising recession on staffing and the lack of seasoned executives with both digital and traditional experience. "Creativity is now far broader and far more complicated than it used to be," McCann Worldgroup CEO Nick Brien said. The Wall Street Journal (tiered subscription model) (6/3)   Marketer News  Sobieski vodka unleashes Bruce Willis for new campaign Polish vodka marketer Sobieski, which claims Bruce Willis as a partial owner, has employed the action star in its new "Bruce Has Ideas" campaign, an online and print push include Internet commercials overseen by Meter Industries. "We wanted everything to feel premium, but simple. So we were looking for someone iconoclastic, the real deal," Meter Industries' Marty Weiss says of Willis. The New York Times (tiered subscription model) (6/2) Hennessy wants younger drinkers to try new "Black" brand Hennessy Black, the first new label from the cognac maker in almost 50 years, is targeting younger drinkers with a digital-centric launch effort that uses the tagline "Done Different." The campaign includes a microsite and home page takeovers on sites including BET.com, Vibe.com and RapRadar.com, as well as a user-generated video contest in conjunction with TBS' "Lopez Tonight." Brandweek (6/2) Sprint launches TV ads for 4G Evo as part of a heavy campaign Sprint Nextel began airing TV spots Wednesday night for the HTC Evo 4G as part of a broad multimedia campaign that will aim to convince consumers they should be the first to have the next-generation handset. The campaign will also include print, outdoor and digital ads and invoke location-based services to suggest "4G first" tasks such as uploading video clips or using Twitter in 4G. NYTimes.com/Media Decoder blog (6/2), Electronista (6/2)   Sponsored Content    5 Ways that Your Small Business Site Might Be Failing Glen Stansberry Why I Get Invited to Speak at Events (And How You Can To) Rohit Bhargava Why Small Businesses Shouldn't Take Social Media for Granted Jennifer Van Grove High-ROI Networking Scott Allen Become the Apple Computer of Your Industry Steve Strauss   Interactive Media  MTV to channel musical tweets and status updates MTV is launching a series of channels called "Posted" on MTV.com, VH1.com and CMT.com, each of which will focus on one music artist's social-media activities for a particular month. The channels will stream the artists' activity on Twitter, Facebook and Foursquare, as well as photos and videos. Mediaweek (6/3)   IAB News  Almost sold out: IAB Innovation Days will close out soon Register now. Senior marketing and agency executives -- 45% VP level or above, representing an estimated $5 billion in advertising spend -- will make up 45% of the audience at IAB Innovation Days @ Internet Week on June 8 and June 9 in New York City. Secure a seat alongside your clients and prospects now. Your competitors already have. Two full days of hot product demos, intense learning and the marketplace's best networking. Register at www.iab.net/innovationdays. What are you waiting for? 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