Media officer Peter Gardiner leaves Deutsch New York
Peter Gardiner, chief media officer and partner at Deutsch in New York, has left "to pursue entrepreneurial interests and investments in the media and tech space," the agency announced. No further explanation was forthcoming. Gardiner had been with the agency since 2000. Adweek
(2/28)
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Taco Bell blends cultures with Lionel Richie's "Hola"
Taco Bell is using a Lionel Richie song, sung in Spanish, in English-language commercials touting the Cool Ranch Doritos Locos. One comedy spot shows a sad man at a bus stop, trying to stuff Cool Ranch Doritos into his taco, only to be soaked by a passing truck, then learning from a bus ad of the upcoming product. "This is one of those [songs] you get without having to understand Spanish. It adds another level of context to the brand around the experience we're providing. It's blending cultures," Chief Marketing Officer Brian Niccol said. Advertising Age (tiered subscription model)
(2/28)
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Older ads do well for this year's Oscars
By and large, the best performing ads for this year's Oscars were older material not originally produced for the show, according to an Ace Metrix survey. Hyundai's "Stuck" ad, one of the oldest spots, generated the top score. Overall, Ace reports, the ads for this year's show performed less well than last year's, when technology brands were more in evidence. MediaPost Communications/MediaDailyNews
(2/28)
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Nielsen: Mobile ads as a gateway to free content are well accepted
More than half of smartphone users worldwide -- 57% in the U.S. -- are exposed to at least one mobile ad a day, and most don't mind them, provided they are perceived as sponsoring free content, according to a Nielsen survey. In India, half of smartphone users like getting free content for ad views, but only 30% view ads once a week. In contrast, 78% of South Koreans see at least one mobile ad a day. ClickZ
(2/28)
Financial stress sends more consumers to dollar stores
Family Dollar stores see more emphasis on consumables such as food and cleaning products among their typically low-income or financially stressed patrons, says Chief Financial Officer Mary Winston. Dollar Tree and Family Dollar both grew last year, with Family Dollar opening 475 stores in 2012 and planning 500 more this year. CNBC/Consumer Nation blog
(2/28)
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Gap media spend turns holiday season from red to black
Gap reported its best holiday sales season in six years, with same-store sales averaging 5% up for the year. Gap media outlays rose 13%, with measured media spending up from $302 million to $340 million, and the Gap brand in North America getting double the spend, from $21.5 million to $54.5 million last year, per Kantar Media. The media spending "was all about getting the brand back to relevance, getting people to see the incredible equity that is iconic American casual business," CEO Glenn Murphy said. Advertising Age (tiered subscription model)
(2/28)
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Poll Results: Which panel discussion topic are you most looking forward to at this year's Transformation: The Idea Effect conference?
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Social technology innovators |
33.33%
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Creative directors showing their favorite work they didn't create |
33.33%
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Addressable TV panel |
16.67%
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Rising media stars |
8.33%
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Digital production and distribution of advertising assets |
8.33%
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New Members-Only Research Feature on 4A's Website
4A's Research Services is proud to present a new members-only feature on the 4A's website. The Industries section of Research Essentials is a one-stop destination for the latest insights into the following categories, with more on the way. They include: Automotive, Banking and Financial Services, Food and CPG, Healthcare, Restaurants, Retail, Travel.
Each industry page features rich content, including category trends and statistics, fascinating consumer insights and custom-made infographics. All content is created and curated by our team of Information Specialists.
Members can visit the Research Essentials headquarters to access.
Seminar Alert: How to Lead Clients, Grow Accounts and Partner With Creatives
Turn an account into a real moneymaker with this Dallas seminar on Feb. 28. In this one-day workshop, Sheila Campbell, CEO of Wild Blue Yonder, will teach your account managers the skills they need to become more effective. They will learn how to listen for what a client really needs, turn problem accounts around without damaging the relationship, gain confidence in dealing with larger or more demanding clients, and find out how to get more business from existing clients.
Register now.
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Rockefeller takes second shot at "Do Not Track" legislation
Sen. Jay Rockefeller, the West Virginia Democrat who chairs the Senate's commerce committee, has reintroduced legislation that would allow consumers to opt out of being tracked online. Rockefeller said the legislation was needed because advertisers couldn't be trusted to regulate themselves effectively. "My bill gives consumers the opportunity to simply say 'no thank you' to anyone and everyone collecting their online information. Period," he said. Adweek
(2/28)
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The mark of mediocrity is to look for precedent."
-- Norman Mailer, American writer
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