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February 1, 2013
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News for mobile marketing professionals

  Top Story 
  • MMA Forum reveals a world of mobile innovation
    Speakers at the MMA Forum San Francisco this year managed to address some of the issues facing the mobile marketing space, while highlighting innovations that have paid off. Lowe's has managed to make deeper connections with customers by going beyond the basics and providing free in-store Wi-Fi and facilitating access to product reviews and social networks. Mercedes-Benz, meanwhile, discussed how it is responding to consumers' mobile needs, while still responding to safety concerns. Mobile Marketer (2/1) LinkedInFacebookTwitterEmail this Story
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  Consumer Engagement 
  • Mobile users will grow pickier about brand communications, analyst says
    The more consumers adopt mobile devices to interact with retailers, the more they're likely to become selective in their communications, thus revealing which retailers have truly earned their loyalty, Forrester Research senior analyst Sarah Rotman Epps said at the MMA Forum. "As devices get used more intimately and these experiences are with us 24/7, consumers get pickier about the brands that they want to interact with and they want to invite into their devices. I think from the consumer perspective, you will see a narrowing of the brands that they want to engage with that they trust and have a relationship with, and that they would not mind that anticipatory push from," she said during a mobile loyalty panel discussion. (2/1) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Passbook is a way to test app appeal, Urban Airship CMO says
    Apple's Passbook can provide a sort of testing ground for companies unsure about creating their own mobile applications, Urban Airship's chief marketing officer, Brent Hieggelke, said at the MMA Forum. The tool, which lets consumers store coupons, boarding passes and forms of mobile payment, also allows companies to create "mini apps" that in turn empowers them to offer coupons and deals that can be sent to consumers via Passbook. ClickZ (1/31) LinkedInFacebookTwitterEmail this Story
  • Hyperlocal mobile advertising requires some strategizing
    Businesses hoping to take advantage of mobile for hyperlocal marketing are advised to offer something of value in return for information on the mobile user's location, especially as consumers experience increasing message volume, writes Chantal Tode. The geographic area being targeted should be large enough to reach enough consumers to make the effort pay off, and the campaign should rely on the right form of location data for the campaign's needs. Mobile Marketer (2/1) LinkedInFacebookTwitterEmail this Story
  • Smartphone shoppers are buying more at physical stores
    Bricks-and-mortar retailers' efforts to counter the effects of "showrooming" may be paying off. A Pew survey found that 46% of consumers who used their smartphones for shopping while in stores this past holiday season nonetheless ended up making a purchase there, a figure that was 11 percentage points higher than a year before. However, overall digital sales continue to grow more strongly than sales at retail locations. The Washington Post (1/31) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • New products propel Q4 tablet shipments upward
    Product variety and affordable prices drove tablet shipments forward in the fourth-quarter, with an increase of 73% over the third quarter, according to research firm IDC. The firm said 52.5 million tablets were delivered, an increase from 29.9 million in 2011. "New product launches from the category's top vendors, as well as new entrant Microsoft, led to a surge in consumer interest and very robust shipment totals during the holiday season," said Tom Mainelli, IDC research director for tablets. The Wall Street Journal/Dow Jones Newswires (1/31) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Google's Universal Analytics embraces mobile for bigger data picture
    Mobile is just one key factor in Google's Universal Analytics, which the company says is the next stage of its Google Analytics. "We wanted to create a platform that could create a holistic and wide view [for consumer data]. ... The whole idea is that mobile is a part of every piece of data," Google Analytics advocate Justin Cutroni said in his presentation at MMA Forum. ClickZ (1/31) LinkedInFacebookTwitterEmail this Story
  • How Facebook Cards could shake up online shopping, advertising
    Facebook's Gifts service remains a "very small" part of the company's revenue strategy, says David Ebersman -- but a new gift-card program could help change that. Under the new scheme, users who receive Facebook Gifts from specific retailers will be mailed Facebook gift-cards that can be exchanged for the gifted item, or used to make equivalent-value purchases at other participating retailers, including digital and mobile purchases. Adweek (1/31) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Going mobile -- Top 3 privacy tips for 2013
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
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Never confuse a single defeat with a final defeat."
--F. Scott Fitzgerald,
American writer

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