| Current News and Ideas for Web Developers and Marketers |  |
- Location-based mobile ads are coming soon, Facebook says
Facebook says it's developing a location-based mobile advertising platform for companies that will let them target users in real time. Analysts are upbeat about the product, which has been tested over the past couple of months but has no firm launch date yet. "The holy grail of advertising is finding people when they are at their closest point to making a purchase," said analyst Colin Sebastian, adding that "the potential is enormous." Bloomberg
(6/18), MediaPost Communications/Online Media Daily
(6/19)     
 | Video ROI – All marketers share a common need to build, engage and convert their online audience. Video helps marketers achieve their goals from increasing web traffic and driving product sales to communicating about ideas and causes. Click here to learn more. |
| Trendwatch |  |  |
|
- Facebook woos ad creatives at Cannes
Facebook is assembling a council of advertising-creative chiefs at the Cannes Lions festival to discuss the social platform's potential and future. Facebook's real challenge is winning over sales teams, but high-quality creative work is a crucial piece in that puzzle. "If the work is better, the investment that amplifies those ideas is going to be better," says Facebook's global creative chief, Mark D'Arcy. Advertising Age (tiered subscription model)
(6/18)
- Yahoo! names new ad-sales chief
Yahoo! has tapped Michael Barrett to become its chief revenue officer and run its advertising-sales team. Yahoo! interim CEO Ross Levinsohn, who once worked with Barrett at News Corp., said Barrett's "deep industry experience and relationships" would help Yahoo! improve its online advertising sales. The Washington Post/The Associated Press
(6/18)
- Why Google's consumer survey tool is a waste of time
The questions posed by Google's consumer survey tool are worse than useless, writes John Herrman. Forcing users to choose between, say, potatoes and sweet potatoes before letting them access a site is a quick way for publishers to annoy and alienate people, Herrman writes. "This is a forced interaction about something that has nothing to do with you. It has all the worst traits of an ad, without the actual ad part," he complains. BuzzFeed
(6/18)
| Getting the Word Out | | |
|
- LinkedIn gives brands new targeting tools
LinkedIn is rolling out targeted status updates, which let brands target their pages' status updates to specific groups of users. Brands can target messages at users based on geography, job title, seniority and other user-provided information. "To now go out and be able to target vice presidents of IT at companies with 500 employees and larger and send them a very specific message about enterprise software, that is a very specific message that those people have a high interest in receiving," said Jonathan Lister, LinkedIn's North America sales and marketing chief. Adweek
(6/19)
| Developer Update | | |
|
- 6 ways to become a better HTML 5 coder
Every Web developer should be able to create HTML 5 websites, writes Jean-Baptiste Jung. Fortunately, there are plenty of tools to make the learning curve less steep, such as automated template generators, code cheat sheets and online code-validation services. CatsWhoCode.com
(6/18)
| Design Corner | | |
|
- What "usability" means for the life of your website
"Usability" might be a nice-sounding word, but it's potentially a huge pitfall for website designers, writes Tara Hornor. If your fonts, color schemes, navigation or images get in the way of usability, you'll find your entire site suffers. "Visitors will not use nice words to describe your site if the usability is sub-par. ... [T]hey will leave never to return," Hornor writes. Vandelay Design Blog
(6/15)
| Small Businesses & Entrepreneurs | | |
|
| SmartQuote | | |
|
 | It seems that the creative faculty and the critical faculty cannot exist together in their highest perfection."
--W. Somerset Maugham,
British writer
|
| |
| Advertise |
|
Associate Publisher:
Dena Malouf 202-407-7837
|
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent Web Marketing Association SmartBrief Issues:
- Monday, June 18, 2012
- Friday, June 15, 2012
- Thursday, June 14, 2012
- Wednesday, June 13, 2012
- Tuesday, June 12, 2012
| | | Lead Editor: Jesse Stanchak
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
