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March 22, 2013News for the cable and broadband industry

  Business News 
  • Comcast chief is bullish on Olympics, U.S. economy
    Comcast's $4.38 billion investment in future Olympic telecasts may not result in huge profits, but will be "a fantastic platform for our company," Comcast CEO Brian Roberts said during an appearance in Washington, D.C. Roberts also said that the U.S. economy is now "clearly stable" in its recovery. "We're now the nation's largest advertising recipient, between the cable business locally, NBCU and our cable channels nationally and locally, so our advertising is very relevant to the question [of the economy]," he said. D.C. blog (3/21), Adweek (3/21) LinkedInFacebookTwitterEmail this Story
  • Cable nets see digital platforms as allies, not foes
    For Discovery, A+E Networks and Disney Junior, the digital world offers new ways to complement and promote their core TV programming, according to a panel at the Next TV Summit. "The new platforms don't take away [from TV], they work together," said Nancy Kanter, senior vice president of original programming at Disney Junior Worldwide. Multichannel News (3/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  Programming News 
  • HBO lines up "Getting On," a sitcom based on U.K. series
    HBO has ordered six episodes of "Getting On," a comedy series based on a hit British show set in the women's geriatrics unit in a down-and-out hospital. The U.S. version is being created by Mark V. Olsen and Will Scheffer of Anima Sola Productions ("Big Love"), who wrote the pilot for BBC Worldwide Productions. The cast will include Laurie Metcalf ("Roseanne"), Alex Borstein ("Family Guy") and Niecy Nash ("Reno 911"), along with Joel Johnstone ("Newsroom"). The Hollywood Reporter (free content)/The Live Feed blog (3/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  Eye on Video 
  • Exec: Netflix's "demand forecasting" worked with "House of Cards"
    Netflix's "House of Cards" clicked with audiences right away, living up to the "demand forecasting" model that predicted the combination of its British inspiration, star Kevin Spacey and director David Fincher would spur interest in the show, according to Ted Sarandos, the video service's chief content officer. Netflix also had an advantage over traditional TV, Sarandos added. "Not only do we know the pool of people that's already interested, but if you were going to hate 'House of Cards,' we didn't do anything to get it in front of you. It's highly targeted," he said. Broadcasting & Cable (3/21) LinkedInFacebookTwitterEmail this Story
  • HBO considers including its service in broadband package
    HBO is exploring the possibility of offering HBO GO to those without pay TV as part of a broadband package, said CEO Richard Plepler. Under this scenario, users would be charged $50 a month for broadband and an additional $10 or $15 for HBO. "We would have to make the math work," Plepler said. Reuters (3/21) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Hallmark: Original shows are giving channels a branding boost
    Hallmark Channel and its sibling Hallmark Movie Channel could tally a 20% jump in their upfront because of their growing emphasis on original programming, said William J. Abbott, president and CEO at Crown Media Holdings. The channels are among a bevy of cable networks that are boosting their slate of original shows to stimulate audience and advertiser interest. "It's really to brand yourself and be different. Running original series, original content, is critical," Abbott said. The New York Times (tiered subscription model) (3/21) LinkedInFacebookTwitterEmail this Story
  • NCAA tournament inventory is 95% sold; first ratings are promising
    CBS and Turner Sports have sold 95% of their in-game inventory for the 67 games of the NCAA men's basketball tournament, according to sources, even with the price for a title-game 30-second spot rising 10% over last year to $1.6 million. Early March Madness games are attracting eyeballs, according to Nielsen, with an aggregate 4.48 million tuning in to watch Tuesday and Wednesday night play-in games on TruTV, a 14% increase over last year. Adweek (3/21) LinkedInFacebookTwitterEmail this Story
  Competitive Watch 
  • Exec: Intel's new TV service will offer "smarter bundles"
    Intel's still-unnamed over-the-top TV service hopes to woo younger consumers with a menu of live and on-demand programming, paired with applications to link users to multiplatform content. Intel doesn't plan to charge less than established pay-TV rivals, but intends to feature "smarter bundles" that may include themed programming choices, according to Eric Free, vice president and general manager of content and services for Intel Media. Light Reading (3/21) LinkedInFacebookTwitterEmail this Story
  Association News 
  • CableMover campaign will deliver more than one million leads to member MSOs
    The CTAM Marketing Co-op's collaborative effort across member MSOs focuses on cable-consumer retention. allows consumers to simply enter in their new zip code to receive the latest cable offers in their area on bundle packages, high-speed Internet and home-phone services. While on the site, consumers can also find a moving quote, change their mailing address, and get expert moving and decorating advice. LinkedInFacebookTwitterEmail this Story
  • Check out The Connectivist
    What is The Connectivist? It's a new website supported by NCTA featuring bold and entertaining content that connects the dots between technology, innovation, Web culture and TV. Check out this online magazine to watch, appreciate and live the world of television and technology as it reinvents itself before our eyes. LinkedInFacebookTwitterEmail this Story
Learn more about CTAM ->Home page | Events | Join CTAM

Position TitleCompany NameLocation
Digital Marketing & Operations ManagerCTAMNational Harbor, MD
Telecommunications Engineer Addus HealthCare, Inc.Greater Chicago Area, IL
Cable Splicing Tech- BeckleyFrontier CommunicationsBeckley, WV
Telecommunications Systems Engineer CitrixSanta Clara, CA
Telecommunications TechnicianSAICWashington, DC
Director Channel Marketing - Retail Vertical MarketingAT&TMultiple Locations, United States
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