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February 27, 2013
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Put your money where your market is

  Top Story 
  Local Markets 
  • Comcast's local-ad-sales arm stops taking gun commercials
    Comcast Spotlight has decided to stop accepting gun ads, but it insists the decision has nothing to do with politics. Comcast's local advertising arm says that it is merely adopting the policy of NBCUniversal, which the cable giant is purchasing in its entirety after holding a 49% stake. A Comcast rep calls the no-guns guidelines "a long-standing policy" at NBC. Adweek (2/20) LinkedInFacebookTwitterEmail this Story
  Campaigns and Agencies 
  • Cartoon Network makes priority of anti-bullying campaign
    Cartoon Network is working with Sen. Bob Casey, D-Pa., to bring awareness to the problem of bullying in schools, ahead of Casey's plan to reintroduce anti-bullying legislation. Stuart Snyder, the network's president, appeared at a rally at a middle school in Philadelphia to promote the use of "Stop Bullying: Speak Up" flags that can be used to indicate safe environments where bullying won't be tolerated. Cartoon Network, in conjunction with Facebook and Time Warner, also has developed an online social pledge application, a documentary, PSAs and a dedicated microsite. Variety (subscription required) (2/20) LinkedInFacebookTwitterEmail this Story
  • CeeLo Green helps bring his sake brand to TV
    Ty Ku is launching the first national TV campaign in the U.S. for a sake brand, writes Andrew Adam Newman. The Filter Creative Group spots star singer and brand co-owner CeeLo Green, who introduces the Japanese tradition of pouring sake for others with the tagline "Share on." AMC, BET and the Food Network are running the spots initially. "We want to be the first premium sake call brand," says Andrew Chrisomalis, Ty Ku's CEO. The New York Times (tiered subscription model) (2/21) LinkedInFacebookTwitterEmail this Story
  Research and Report 
  • Some cable series have bigger delayed audience than live
    More than 60% of the viewership for TNT's "Rizzoli and Isles" and FX's "Sons of Anarchy" in the 28 days following an episode's debut comes from DVR and video-on-demand views, according to Rentrak's first Total Audience Viewing Report, which measures live and delayed viewing. Other top 50 shows with more than half of viewership coming from delayed playback include Bravo's "The Real Housewives of Beverly Hills," Comedy Central's "Tosh.0," MTV's "Teen Mom 2" and A&E's "Duck Dynasty," Rentrak found. Multichannel News (2/19) LinkedInFacebookTwitterEmail this Story
  Next Gen Advertising 
  • USA gets big social media payoff from "Psych" Slumber Party
    USA enjoyed a successful Saturday on social media with its six-hour "Slumber Party" marathon Feb. 16 for "Psych." The event, which ran from midnight to 6 a.m., tallied 172,000 social media mentions, a 79% jump over the network's previous best day on social media, for the Season 2 season finale of "Suits." Broadcasting & Cable (2/22) LinkedInFacebookTwitterEmail this Story
  Programming News 
  • NBCU's Curve Films spotlights growing "Indie Women" demo
    Curve Films, the NBCUniversal unit created to provide innovative ways to communicate metrics information to potential ad buyers, has unveiled its second short film. "The Indie Women" focuses on the phenomenon of women in their late 20s and older who are single and do not have children. More than 30 million American women are part of the demographic, and they "overindex in the consumption of certain products: fashion, travel, household products, health and nutrition," says Linda Yaccarino, NBCU's president for ad sales. The New York Times (tiered subscription model)/Media Decoder blog (2/21) LinkedInFacebookTwitterEmail this Story
  Digital Media 
  • Facebook to target ads based on consumers' offline behavior
    Facebook is partnering with consumer-data giants including Epsilon, Acxiom and Datalogix for a pilot program allowing brands to target ads at consumers based on their offline shopping patterns. Information gathered through customer loyalty cards would be linked to individual Facebook profiles, letting companies focus their advertising efforts at people who have recently bought particular products. Advertising Age (tiered subscription model) (2/22) LinkedInFacebookTwitterEmail this Story
  • Vizu: Social media will enjoy a larger ad spend in 2013
    Nearly 1 in 3 U.S. advertisers plan to increase paid social media ad budgets by more than 11% this year, according to a Digiday survey for Vizu. Overall, 64% of marketers plan an increase, and fewer than 2% will lower their budgets. But fully 70% of those marketers allocate 10% or less to those platforms, with agencies and marketers considering the campaigns more for branding than for direct response. eMarketer (2/25) LinkedInFacebookTwitterEmail this Story
If you want to truly understand something, try to change it."
--Kurt Lewin,
German-American psychologist

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