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December 31, 2012
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Today's Buzz 
 
  • Privacy uproar didn't cost us users, Instagram says
    Instagram is disputing a report that its active user base decreased by 4 million in the days after it changed its privacy policies. The report relied upon mobile-application data that examined only a subset of users. Although some observers say the service probably took a hit from the controversy, the company disputes that. "We continue to see strong and steady growth in both registered and active users of Instagram," a spokesman said. Advertising Age (tiered subscription model) (12/28), Adweek (12/28), New York Post (12/29) LinkedInFacebookTwitterGoogle+Email this Story
The Rise of the New Marketing Organization
In a survey of 300+ marketing executives, Forbes Insights and Turn reveal perceptions around data-driven marketing and its impact on organizations. Learn how you can leverage their experiences and transform your team into a data-driven powerhouse. Download the whitepaper now!

Network Update 
 
  • Will Twitter be a takeover target in 2013?
    Twitter CEO Dick Costolo has repeatedly said fully downloadable tweet archives are coming to the service, making it an easy choice for the most likely change coming to the social network in 2013, Daniel Terdiman writes. The social platform could also try to compete with Facebook's Instagram in photo sharing, and to increase advertising by exploiting its advantages, Terdiman writes. And the service could be in for a buyout by a tech giant such as Apple, a move that would satisfy venture capitalists who may be unwilling to wait for Twitter's advertising model to develop. CNET (12/28) LinkedInFacebookTwitterGoogle+Email this Story
  • Foursquare announces privacy changes
    Foursquare says it's updating its privacy policy to show users' full names publicly and to give businesses access to more data about customers' check-ins. Company officials said the changes will make Foursquare's privacy rules less confusing to consumers. "The Foursquare of today is so different than the first version that launched in 2009, and we appreciate that you let us continue to evolve and build our vision," the company said in a statement. The Verge (12/30), TheNextWeb.com (12/30) LinkedInFacebookTwitterGoogle+Email this Story
How to Measure and Fix Your "Leaky" Marketing Funnel
Marketing funnels can get pretty leaky. It's time to turn the odds in your favor. The first step to improving your marketing funnel is to measure it. Once you know where you are, then you can test improvements and move the needle. Buuuut... what should we track with a funnel? Get your hands on this guide to gain insight into the five best practices for optimizing a "leaky" funnel.

Ideas in Action 
  • 10 social media memes that shaped U.S. politics in 2012
    Social media played a major role in U.S. political discourse in 2012, Steve Friess writes. Social memes helped burnish the image of President Barack Obama and helped undermine Mitt Romney's presidential campaign, he writes. Notable moments from planned events such as party conventions and debates were fodder for social memes, but so were apolitical moments, such as a video of a little girl crying because she was sick of hearing about the election. Politico (Washington, D.C.) (12/30) LinkedInFacebookTwitterGoogle+Email this Story
Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

Research and Reports 
 
  • Social media drives TV-viewing patterns, study finds
    Social media conversations are driving Web users' TV-viewing habits, according to a survey by Nielsen and the Cable & Telecommunications Association for Marketing. The survey found that about 49% of women and 43% of men said they had started watching a show based on Facebook chatter, while 14% of women and 16% of men said Twitter buzz had prompted them to try out a show. "This snapshot shows social media is influential for all viewers, particularly the 18- to 34-year-olds," CTAM chief Char Beales says. Los Angeles Times (tiered subscription model)/Company Town blog (12/28) LinkedInFacebookTwitterGoogle+Email this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

The Takeaway 
 
  • What great social media programs have in common with shoes
    Just as shoes need to be available in a variety of sizes, marketing campaigns must use a mix of approaches to target brand advocates effectively, Sanjay Shetty writes. Marketers should use different channels, content strategies and other variables so every fan gets a message that fits their engagement style, Shetty writes. "There are different kinds of advocates who do different activities. ... If you want to be relevant to these different groups of advocates, you need to segment your program to help them do those activities easily," he writes. SmartBrief/SmartBlog on Social Media (12/31) LinkedInFacebookTwitterGoogle+Email this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Social Shareable 
 
  • The list gets meta
    This blog post takes the list-article format to its logical conclusion with a compilation of the world's 100 greatest lists. Among the featured lists: Warren Buffett's "Investment Criteria Checklist," the Bill of Rights, Rolling Stone's "500 Greatest Albums" list and Richard Nixon's list of enemies. The honor of being the top list of all time falls to either The Periodic Table of Elements or the Generations of Adam, as recounted in the Book of Genesis, as the top spot "may be switched in certain states," Gary Belsky writes. The New Yorker (free content)/Shouts & Murmurs blog (12/26) LinkedInFacebookTwitterGoogle+Email this Story
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

Featured Content 
 

Most Read 

Top five news stories selected by SmartBrief on Social Media readers in the past week.

  • Results based on number of times each story was clicked by readers.
 
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Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of New Year's Day, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
If there was one thing you could say about Twitter's 2012, it was that it wasn't boring."
--Daniel Terdiman, writing at CNET
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.
 

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