Reading this on a mobile device? Try our optimized mobile version here:

December 31, 2012
Share|Sign up|Archive|Advertise
Today's Buzz 
  • Privacy uproar didn't cost us users, Instagram says
    Instagram is disputing a report that its active user base decreased by 4 million in the days after it changed its privacy policies. The report relied upon mobile-application data that examined only a subset of users. Although some observers say the service probably took a hit from the controversy, the company disputes that. "We continue to see strong and steady growth in both registered and active users of Instagram," a spokesman said. Advertising Age (tiered subscription model) (12/28), Adweek (12/28), New York Post (12/29) LinkedInFacebookTwitterGoogle+Email this Story
Over one million business travelers rely on SmartBrief
Whether you need to reach the frequent traveler, drive direct bookings, or induct members to a loyalty program, SmartBrief has the right mix of advertising and content solutions to reach these busy professionals on the go. View infographic and audience overview.
Network Update 
  • Will Twitter be a takeover target in 2013?
    Twitter CEO Dick Costolo has repeatedly said fully downloadable tweet archives are coming to the service, making it an easy choice for the most likely change coming to the social network in 2013, Daniel Terdiman writes. The social platform could also try to compete with Facebook's Instagram in photo sharing, and to increase advertising by exploiting its advantages, Terdiman writes. And the service could be in for a buyout by a tech giant such as Apple, a move that would satisfy venture capitalists who may be unwilling to wait for Twitter's advertising model to develop. CNET (12/28) LinkedInFacebookTwitterGoogle+Email this Story
  • Foursquare announces privacy changes
    Foursquare says it's updating its privacy policy to show users' full names publicly and to give businesses access to more data about customers' check-ins. Company officials said the changes will make Foursquare's privacy rules less confusing to consumers. "The Foursquare of today is so different than the first version that launched in 2009, and we appreciate that you let us continue to evolve and build our vision," the company said in a statement. The Verge (12/30), (12/30) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • 10 social media memes that shaped U.S. politics in 2012
    Social media played a major role in U.S. political discourse in 2012, Steve Friess writes. Social memes helped burnish the image of President Barack Obama and helped undermine Mitt Romney's presidential campaign, he writes. Notable moments from planned events such as party conventions and debates were fodder for social memes, but so were apolitical moments, such as a video of a little girl crying because she was sick of hearing about the election. Politico (Washington, D.C.) (12/30) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Social media drives TV-viewing patterns, study finds
    Social media conversations are driving Web users' TV-viewing habits, according to a survey by Nielsen and the Cable & Telecommunications Association for Marketing. The survey found that about 49% of women and 43% of men said they had started watching a show based on Facebook chatter, while 14% of women and 16% of men said Twitter buzz had prompted them to try out a show. "This snapshot shows social media is influential for all viewers, particularly the 18- to 34-year-olds," CTAM chief Char Beales says. Los Angeles Times (tiered subscription model)/Company Town blog (12/28) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • What great social media programs have in common with shoes
    Just as shoes need to be available in a variety of sizes, marketing campaigns must use a mix of approaches to target brand advocates effectively, Sanjay Shetty writes. Marketers should use different channels, content strategies and other variables so every fan gets a message that fits their engagement style, Shetty writes. "There are different kinds of advocates who do different activities. ... If you want to be relevant to these different groups of advocates, you need to segment your program to help them do those activities easily," he writes. SmartBrief/SmartBlog on Social Media (12/31) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • The list gets meta
    This blog post takes the list-article format to its logical conclusion with a compilation of the world's 100 greatest lists. Among the featured lists: Warren Buffett's "Investment Criteria Checklist," the Bill of Rights, Rolling Stone's "500 Greatest Albums" list and Richard Nixon's list of enemies. The honor of being the top list of all time falls to either The Periodic Table of Elements or the Generations of Adam, as recounted in the Book of Genesis, as the top spot "may be switched in certain states," Gary Belsky writes. The New Yorker (free content)/Shouts & Murmurs blog (12/26) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Most Read 

Top five news stories selected by SmartBrief on Social Media readers in the past week.

  • Results based on number of times each story was clicked by readers.
Click here to view more job listings.

Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of New Year's Day, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterGoogle+Email this Story
If there was one thing you could say about Twitter's 2012, it was that it wasn't boring."
--Daniel Terdiman, writing at CNET
LinkedInFacebookTwitterGoogle+Email this Story

SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today!
Aviation & Aerospace
Construction & Real Estate
Consumer Packaged Goods
Food Service
Health Care
Media & Entertainment
Travel & Hospitality

 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

Subscriber Tools
Today's Brief - Permalink | Print friendly format | Web version | Privacy policy
Suggest a story:

Associate Publisher:  Dena Malouf 202-407-7837
Job Board:  Jackie Basso 202-407-7871
SmartBrief Community:
Recent SmartBrief on Social Media Issues:   Lead Editor:  Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor:  Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.® Legal Information