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| Setting the Example |  |
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- Energy-efficient Minneapolis cultural center to achieve LEED Gold
A new wing of the American Swedish Institute in Minneapolis was designed with sustainability in mind. Topped with green and white roofs, the Nelson Cultural Center has 90 geothermal wells that provide heating and cooling, as well as other sustainable features that are expected to cut energy use by 30%. Inhabitat
(12/10)      
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 | What goes into Smarter Buildings?
Learn how ecology, biology, computer science, and geography come together at IBM to help clients create more efficient cities, neighborhoods, and buildings. Featured speaker David Bartlett, VP IBM, covers this and more at the Geodesign Summit, Jan 24-25 in Redlands, CA. Register by Dec 21 and save. |
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- Sustainable building goes far beyond energy efficiency
Green building is fine, but sustainable building is better. That's the consensus of some who saw how poorly many buildings fared in recent natural disasters. "The new green is about protection from the dangers around us -- and ahead of us," writes Chris Sullivan. "The underlying message offers freedom from the blunders of big utilities, government agencies and corporate builders, whose time horizon only extends to their quarterly profit report." SmartPlanet.com/The Take blog
(12/5)
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- Green marketers should plan for the short term
Marketing professionals should make the case for environmental campaigns by focusing on short-term returns, not long-term brand equity, experts say. Without demonstrable results, campaigns won't gain internal traction, explains Kate Cox, strategy director at Havas. "We look more to long-term and not enough in terms of business. I've worked on too many projects in sustainability that haven't been able to make it into a business case, and if you can't, it will fall down," she says. MarketingWeek.co.uk (U.K) (free content)
(12/4)
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| Sustainability Update Powered by 3BL Media |
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- H&M: Changing the Way We Think About Old Clothes
H&M is the first fashion company to launch a clothing collecting initiative worldwide. From February 2013, customers will be able to hand in used garments in H&M stores in all 48 markets. Sustainability is an important part of H&M's offering, and H&M strives to reduce the environmental impact of clothes throughout their life cycle. "Our sustainability efforts are rooted in a dedication to social and environmental responsibility," says Karl-Johan Persson, CEO of H&M. 3BL Media
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- "First, do no harm" is the key to good CSR
Companies that want to be better at CSR should first make sure they aren't making things worse for society and the planet, writes Peter Karoff. "If a business is not successful in satisfying that imperative, no amount of charitable giving, employee volunteerism, or creative ideas around social innovation is going to matter," Karoff writes. Stanford Social Innovation Review
(12/10)
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- Opinion: Investing in renewable energy is the right thing to do
History has shown the wisdom of government spending for renewable-energy development, write Jim Rossi, an analyst at the Nevada Institute for Renewable Energy Commercialization, and Launce Rake, a freelance writer on environmental issues. "Railroads, interstate highways, the electricity grid, personal computers and the Internet are inventions crucial to our modern economy which were first developed through investments by the federal government," Rossi and Rake point out. These transformative technologies "were too big, complicated or too risky for the private sector to develop all by itself," they write. Las Vegas Sun
(12/10)
- Renewables can sustainably power large grids by 2030, study shows
Renewable energy sources can meet the demand of a large grid for 99.9% of the time by 2030, according to projections by the University of Delaware and Delaware Technical Community College. "The key is to get the right combination of electricity sources and storage -- which we did by an exhaustive search -- and to calculate costs correctly," said researcher Willett Kempton. United Press International
(12/10)
| Engage. Innovate. Discuss. |
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 | To turn a negative into a positive is a very good thing indeed."
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Recent SmartBrief on Sustainability Issues:
- Monday, December 10, 2012
- Friday, December 07, 2012
- Thursday, December 06, 2012
- Wednesday, December 05, 2012
- Tuesday, December 04, 2012
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