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July 11, 2012
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Today's Buzz 
  • Facebook tests an online-banking service
    Facebook is testing an online-banking system in partnership with Australia's Commonwealth Bank, and is expected to debut the service this year, Lauren Barack writes. The system, which will let people make payments to other Facebook users, is seen as an important demonstration of Facebook's ability to serve financial institutions, for whom privacy and security are top priorities. "There are certain things ... where I don't necessarily want my friends to know exactly what I'm doing, right?" Facebook's David Robinson says. CNNMoney/Fortune (7/10) LinkedInFacebookTwitterGoogle+Email this Story
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Network Update 
  • Facebook is fine, but teens say they prefer to tweet
    Teenage social media users increasingly use Facebook as their social account of record, but then turn to Twitter for their more active day-to-day social interactions, Dave Williams writes. That could make for a less-engaged Facebook user base in coming years, he argues. "Facebook needs to be mindful of the shift in teen usage ... unless it wants to join Myspace in the social media dustbin," Williams writes. Advertising Age (tiered subscription model) (7/10) LinkedInFacebookTwitterGoogle+Email this Story
  • Twitter is staying private, CEO says
    Twitter has a "truckload of money in the bank" and won't be going public anytime soon, CEO Dick Costolo says. Staying private lets Twitter make decisions based on its long-term goals, rather than having to focus on quarter-to-quarter results, Costolo says. "We are going to remain private as long as we want," he says. Los Angeles Times/Tech Now blog (tiered subscription model) (7/10) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Social buzz boosts demand for food-chain freebies
    Restaurant chains are finding that giving away free food is a fine way to generate social buzz. Chick-fil-A is aiming for viral buzz with a campaign promising free food to diners who come dressed as cows, while 7-Eleven is using Twitter and Facebook to promote an annual Slurpee giveaway. "Social media will double the size of our promotion in one year," from 5 million free Slurpees last year to 10 million this year, explains 7-Eleven CEO Joe DePinto. "This thing has grown viral." USA TODAY (7/11) LinkedInFacebookTwitterGoogle+Email this Story
  • NBC to talk up Facebook during Olympics coverage
    Facebook will be getting plenty of exposure during NBC's Olympics coverage, with producers mining Facebook's user data to create stories based on online conversations, and some programs displaying an on-screen "Facebook Talk Meter." The broadcaster will also run daily polls on its Facebook page and will encourage people watching online Olympics coverage to share their viewing habits with their Facebook friends. "We know that a social conversation will surround the Olympics," says Gary Zenkel, president of NBC Olympics. The New York Times (tiered subscription model) (7/10) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Feeling insecure? Facebook might be to blame
    Using Facebook and Twitter makes some people edgy and fosters feelings of inadequacy, according to a study conducted for the nonprofit Anxiety UK. Two-thirds of those polled said they suffered insomnia after using social networks, and about a quarter said the sites had changed their real-world behavior for the worse. "If you are predisposed to anxiety it seems that the pressures from technology act as a tipping point, making people feel more insecure," Anxiety UK's Nicky Lidbetter says. The Telegraph (London) (7/8) LinkedInFacebookTwitterGoogle+Email this Story
  • How would you respond if someone in your organization posted rogue content to your organization's social media accounts?
    Correct the mistake and issue an apology  41.85%
    Handle the matter internally and make no public mention of it  20.11%
    Delete it or correct it, but make no further public mention of it  18.48%
    Leave the offending content up, but talk to the community about the post  17.39%
    No response at all  2.17%
  • Do you need to formally apologize for social media slip-ups?: Social media accidents can be embarrassing for a brand, so it can be difficult to decide whether you need to formally acknowledge a mistake. SmartBrief on Social Media readers are divided on the issue, but SmartBrief's Jesse Stanchak argues that it's important to look at the kind of mistake being made before deciding whether to respond. "[W]hen feelings are accidentally hurt or you accidentally put out bad information, it's important to be as big, bold and transparent as possible when addressing the issue," Stanchak writes in SmartBrief's SmartBlog on Social Media.
  • Would you rather integrate your personal and professional social media profiles or keep them separate?
I like keeping them separate
I'd like to have one profile for everything
I don't think it matters

The Takeaway 
  • 6 rules for crafting a legitimate social media policy
    The National Labor Relations Board recently published guidelines to help employers avoid running afoul of the National Labor Relations Act when setting social media policies. It's generally kosher to ask your workers to be honest, accurate and respectful in their online activities, explains Mikal E. Belicove, but companies are on much shakier ground when they seek to specifically limit employees' ability to discuss work-related subjects. Entrepreneur online/The Daily Dose blog (7/10) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Researchers find "extinct" racer snakes on small Caribbean island
    A racer snake species thought to be extinct was discovered on St. Lucia's Maria Islands reserve by the Durrell Wildlife Conservation Trust. Researchers found at least 11 snakes out of 18 estimated to be on the reserve. The species was said to be extinct in 1936, but a sighting was reported in 1973 and sightings had occurred sporadically before the recent find. The Telegraph (London) (7/11) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Editor's Note 
Position TitleCompany NameLocation
Community Manager - Social Media MarketingChangYou.comSanta Clara, CA
Social Media CoordinatorAmerican Public University SystemManassas, VA
Director of Digital & Social MediaSuffolk UniversityBoston, MA
Part Time/Full Time Consumers assignmentBrand SolutionsNationwide, United States
Click here to view more job listings.

[B]rand marketers shouldn't take Facebook's continued preeminence for granted."
--Dave Williams, writing in Advertising Age
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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