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- Barter economy for ads helps app-makers expand
Many mobile app-makers are now trading ad inventory with one another via an informal but increasingly clearly systematized barter economy. Some app-makers trade ad space on an ad hoc basis; others develop more formal barter systems, banking ad clicks from the campaigns they host and trading them for ad inventory on other mobile apps. "[Barter has] become a more explicit part of our marketing process. ... We're trading inventory with developers on a regular basis," says Prerna Gupta of Smule. Advertising Age (tiered subscription model)
(12/13)       
| Marketing Trends & Research | | |
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- Media buyers are going native in 2013, study says
Almost half of media buyers expect to at least experiment with native advertising in 2013, according to a Solve Media survey. That suggests native ads are more than just a faddish repackaging of tried-and-tested advertorial strategies, says Solve Media CEO Ari Jacoby. "It's not a trend, it's a reality," he says. PaidContent.org
(12/12)
- Social ads more irritating than other online ads, study finds
A third of consumers find ads on social networks markedly more annoying than other kinds of online ad placements, according to an NM Incite and Nielsen study. The study found that white consumers were the most likely to be turned off by social media advertising, while Asian-American consumers were the most likely to respond positively. ClickZ
(12/13)
| Company Watch | | |
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- Has BzzAgent designed the ultimate social dashboard?
The analytics dashboard created by BzzAgent for new parent company Dunnhumby makes clear the reason for the acquisition, writes Jack Neff. The dashboard, called BzzAgent Pulse, melds the companies' data sets to measure the impact of social media marketing efforts, from word-of-mouth and reviews to segmented sales. "The tool is brilliant. I've seen a lot of dashboards in my time. I think BzzAgent Pulse is the best," says Unilever's Oliver Bradley, who worked on the system. Advertising Age (tiered subscription model)
(12/13)
| Agency News | | |
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- Co-Lab from Razorfish looks to build platform-specific custom ads
Razorfish's Co-Lab is a venture designed to bridge the gap between digital platforms and agency services, writes Christopher Heine. Co-Lab will create custom, platform-specific ad treatments in partnership with Microsoft, Facebook, LinkedIn, Twitter and Foursquare, for starters. "We have to rethink consumer experiences in an environment where the digital and physical are converging," says the Co-Lab leader at Razorfish, Margaret Czeisler. Adweek
(12/13)
| Marketer News | | |
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- Chanel improves website navigation, adds editorial content
Chanel has revamped its website with navigation features that immerse visitors more thoroughly in the brand's imagery, writes Tricia Carr. Social media sharing has also been enhanced with buttons such as "Covet" and "Love" unique to the brand, as well as editorial content. "The depth of engaging content is unparalleled and will surely drive the site's success," says analyst Andrea Wilson, luxury practice lead at iProspect. Luxury Daily
(12/13)
| Interactive Media | | |
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- Old Navy sponsors GIF photo booths at VH1 Divas concert
Old Navy is sponsoring photo booths at VH1's Divas concert that will create rudimentary, potentially viral animations of participants, using the Graphics Interchange Format. Old Navy will get in-show appreciation when Jordan Knight, currently starring in an Old Navy holiday ad, reports from one of the booths along with VH1's Carrie Keagan. Adweek
(12/13)
| IAB News | | |
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- Digital Decision Makers Debate the Value of Big Data: IAB annual leadership meeting
Join media, brand and big data experts on Feb. 24–26 in Phoenix for a conversation that changes the way you think about the future of advertising. Explore the impact of big data on everything from politics to buying behavior. Hear how and why The Weather Channel is hiring veteran ad sales leaders to take digital by storm. And do business with the most influential decision makers in digital. Speakers include Curt Hecht, global chief revenue officer, The Weather Channel; David Kenny, chairman and chief executive officer, The Weather Channel; Nate Silver, author, statistician and founder, FiveThirtyEight.com; Michael Wolf, founder and managing director, Activate; and many more. Learn more here. Register before Dec. 25 to save.
| SmartQuote | | |
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 | The best preparation for tomorrow is to do today's work superbly well."
--William Osler,
Canadian physician
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- Report: Mobile device owners watch videos mainly at home
Most people who watch TV shows or movies on their wireless devices are not actually on the go, according to a report from the Interactive Advertising Bureau, which found that 63% of the viewing took place at home, with 36% taking place in a room even with another device available to watch content. The report also found that two-thirds of respondents watch more than one hour a week on their smartphones or tablets, with 85% of it in short bites -- less than 10 minutes in length. MediaPost Communications/Online Media Daily
(12/13), VentureBeat/Mobile
(12/13)
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- Thursday, December 13, 2012
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