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January 7, 2013
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Can the business world re-establish trust?
    Trust in business has eroded, which means there is a tremendous opportunity for anyone who can create a new system for demonstrating trust, writes Michael Wolff. "Since there is so little trust in the marketplace, its value grows ever greater. ... Trust should be the next big thing," he writes. USA Today (1/6) LinkedInFacebookTwitterEmail this Story
  • Key tech projects for the new year
    Several technological projects might help you improve your company's operations in 2013. It's a good idea to back up your files, encrypt critical data and focus on improving the security of your small business, Paul Mah writes. Small Business Computing (1/4) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • What you may be doing wrong with social media marketing
    You may not be maximizing your social media marketing's potential if you fail to measure your performance or if you don't do any research before launching your campaign, writes Monika Jansen. "You need to understand all of your target markets, where they are online, what their needs are, and how to properly use social media to reach them before you do anything on social media," she writes. It's also a mistake to use only one network, she notes. (1/3) LinkedInFacebookTwitterEmail this Story
  • 5 marketing trends to follow this year
    Inbound marketing is likely to become increasingly important in 2013, Lisa Barone writes. "Businesses can no longer expect to earn an audience by shouting at them or 'interrupting' their daily activities." In addition, companies will analyze the data available to them and take a smarter approach to social media marketing, she writes. Small Business Trends (1/2) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • How to improve your professional reputation
    Building a strong reputation is vital for public relations professionals and other business leaders, writes David Rehr. You can monitor and improve your reputation by regularly conducting an Internet search for your name and by identifying actions to take in the coming year, he writes. "Whether it's three or ten, choose specific actions you will take that focus on making your reputation better and stronger." Council of Public Relations Firms (1/3) LinkedInFacebookTwitterEmail this Story
  • Get personal to engage your team
    John Bossong writes that when his 17-year-old daughter picked up her first paycheck, she found that her boss had added a brief handwritten note welcoming her and encouraging her to give her all. That simple act showed the boss' commitment to achieving a "higher purpose" and keeping workers motivated and engaged, Bossong writes. "If you want a team that is unified and aligned, make leadership personal," he writes. SmartBrief/SmartBlog on Leadership (1/3) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • Why you should give charity requests a deliberate "yes" or "no"
    In general, it's a good idea for businesses to reply to donation requests from charities, even if the reply is a "no," writes Michael Hess. You can do so by sending a short form letter or by directing them to information about your business' charitable giving practices on your website, he explains. "The courtesy of any reply ... makes your business stand out as a caring and responsive corporate citizen." CBS MoneyWatch (1/4) LinkedInFacebookTwitterEmail this Story
  BBB in the News 
  • What to do after a debt collector contacts you
    If you've been contacted by a debt collector, it's a good idea to check out the Fair Debt Collection Practices Act to ensure that you understand your rights. Make sure debt collectors are legitimate, and see whether their companies have business reviews on BBB's website. If a debt collector comes after you for erroneous bills, check to see whether your identity has been stolen. Echo Press (Alexandria, Minn.) (1/6) LinkedInFacebookTwitterEmail this Story
If money be not thy servant, it will be thy master. The covetous man cannot so properly be said to possess wealth, as that may be said to possess him."
--Francis Bacon,
British author and statesman

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For 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2011, consumers turned to BBB more than 100 million times for Business Reviews on more than 4 million companies and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for 115 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.
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