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- Kendo UI: More developers will use HTML5 in 2013
Seventy percent of North American developers use HTML5 to build mobile and desktop applications, and 90% plan to utilize it this year, according to a Kendo UI survey. "Only 15% of developers would go native-only when building an app for multiple platforms, a stat that might be a little shocking to those [who] witnessed Facebook famously and loudly abandoning HTML5 development last year," writes John Koetsier. Only 24% in the developer community think HTML5 is "overhyped," the study said. VentureBeat
(2/26), VentureBeat
(2/26)     
| Developer Economics
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- Google exec says "skippable" ads are migrating beyond YouTube
The "skippable" TrueView ads common on YouTube are coming to a variety of applications and games, according to Google Senior Vice President of Advertising Susan Wojcicki, addressing the Interactive Advertising Bureau at its Annual Leadership Meeting. Wojcicki says that the employment of skippable ads has led to a 40% reduction in the number of YouTube viewers who have clicked away from videos when shown a pre-roll commercial. "All ads will be measured, but clicks are only one measurement type," Wojcicki added, bemoaning a lack of "good metrics" for measuring performance for such ads. Adweek
(2/26)
- Report: Digital rewards drive higher CTR than regular discounts
An Ifeelgoods report said consumers are clicking through at a rate of 12 times more when offered digital rewards on Apple's iAd campaigns vs. regular discounts. Ifeelgoods' client 1800Flowers.com saw that kind of boost when it started offering iTunes credits in ads, and other retailers including Wal-Mart, Coca-Cola, Kimberly-Clark and L’Oreal are catching on. "You should give them what they want, which means the digital content. Then you can attract them," Ifeelgoods' Michael Amar says. Mobile Marketer
(2/27)
| Toolbox
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- Happtique takes privacy, security into account with app guidelines
Happtique is making an effort to separate good mobile health care applications from poor ones by creating guidelines for developers, writes Ki Mae Huessner. Users "need somewhere to turn where at least these apps have been peer-reviewed and scanned so we know that they're safe," says Happtique CEO Ben Chodor. Standards focus on technical performance, content and the reliability of the app's info. Happtique's executives also said they would comply with expected Food and Drug Administration guidelines when they are released. GigaOm
(2/27)
- Google enlists developers to add Google+ button to apps
Google is encouraging Web and mobile developers to integrate Google+ login buttons into their apps, promising a unique "seamlessness," writes Jolie O'Dell. Google executives say the use of its login button provides advantages while not excluding the use of Facebook and Twitter authentication, for example. "One advantage that Google+ has over Facebook, however, is that it's encouraged its users to categorize their relationships and friend groups from the start," O'Dell writes. VentureBeat
(2/26)
| Regulation & Policy
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- FTC's mobile crackdown puts industry on notice
The Federal Trade Commission has launched a multifront effort to protect consumers against cybercriminals and to safeguard their privacy from mobile applications that has put device-makers and developers on their heels. The crackdown could lead to fines against Apple, Google and application developers as well as regulations that analysts say could severely curtail the mobile-advertising market and stifle innovation. Bloomberg
(2/26), CSO
(2/26)
| Industry Spotlight
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- Waze app allows users to share road-closure information
The Waze navigation application is adding a feature that allows mobile users to officially document road closures. Waze will crowdsource the information, then make sure there is a certain threshold of reliable users confirming the closure before the road is flagged. In addition, Waze says its registered users totals 40 million. Last year, users made 30 million traffic reports in the U.S., writes Anthony Ha. TechCrunch
(2/27)
| App Developers Alliance News
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How Patent Trolls are Harming Innovation (Washington, D.C., Feb. 28)
Alliance VP of Law, Policy and Government Relations Tim Sparapani will be speaking on Thursday's panel hosted by the Computer & Communications Industry Association. Panelists will discuss how patent trolls are impeding innovation and how to remedy the problem. Learn more and register.
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