| Word of Mouth and social media marketing news |  |
| Everybody's Talking About ...
|  |  |
|
- How Bravo became a social business
Top consumer brands such as Bravo are reinventing themselves as social businesses in order to spark and sustain conversations about their products. Bravo creates edgy, word-of-mouth-marketing-friendly content; uses Facebook and Twitter to cultivate and curate online chatter; and seeks to integrate social media use and online customer engagement into all its workers' daily routines. "Starting the conversation is easy. What's hard is the daily doing," says Bravo marketing chief Ellen Stone. Fast Company online
(10/16)
| WOMM at Work
| | |
|
- Celebrities use WOMM to sell homes without creating a stir
When celebrities want to quietly sell their mansions, high-end brokers typically use word-of-mouth-marketing to publicize the properties, rather than using conventional advertising that might attract unwanted attention. WOMM also allows sellers to play up the exclusivity and cachet that comes with owning a celebrity's former pad. "It's the only way to sell a great house. Once it's in the MLS, it ages like bread on a shelf," says Beverly Hills executive Randy Phillips. Los Angeles Times (tiered subscription model)
(10/16)
- Facebook app promises 50 shades of WOMM
The buzz surrounding "Fifty Shades of Grey" has inspired Avon Books to rethink its word-of-mouth-marketing and launch a social-reading Facebook application. People will be able to read up to 20% of a book without leaving Facebook, and can buy Digital Rights Management-free, easy-to-share editions of books directly from the app. "The recent word-of-mouth phenomenon surrounding 'Fifty Shades of Grey' confirms that women are talking about the books they are reading. Thus, Avon worked to create a simple way for friends to connect on Facebook," says Liate Stehlik, publisher of William Morrow and Avon Books. Forbes
(10/16)
- Restaurants go social to score repeat business
Restaurants have long been the most avid word-of-mouth-marketing practitioners around -- but social media is changing the way they pitch themselves to customers, experts say. Digital tools make it far easier to measure and track the impact of WOMM strategies and can give restaurant marketers far greater reach. "Social media has rapidly become the favorite tool of restaurant marketers -- because of its ability to drive word-of-mouth about their brands," says Punchh CEO Jitendra Gupta. FastCasual.com
(10/16)
| Building Blocks of Buzz
| | |
|
- Massage therapists rub shoulders to build buzz
Massage therapists should get out and about to build buzz and find loyal advocates for their services, writes Ann Catlin. Be creative and find social events where potential clients -- or those who know and advise them -- are likely to mingle. "If you think networking is only about going to a chamber of commerce coffee or cocktail hour, think again," Catlin writes. Massage Today
(11/2012)
- 4 ways to build a WOMM-friendly website
On the Web, your word-of-mouth-marketing is only as good as your website. Create content with plenty of tempting, easy-to-steal images and text, lard your site with click-to-share buttons, and make sure your website is easy to print, so that people can distribute hard copies to their friends and colleagues. Andy Sernovitz blog
(10/16)
| Words from WOMMA
| | |
|
- WOMMA Summit: Perception Says it All
"The customer is always right." It's an age old expression that has become more of a punch line than operating procedure. Nonetheless, there is some validity to the statement when used in the proper context. Customers' opinions are what make or break a business. If a restaurant owner believes he/she grills the best burger in town, great. But if one customer after another is giving negative feedback, then the cook needs to adjust and improve the burger. A product or service is only as good as the customers' perception of it, which begs the question, what is the danger in ignoring the customers' voice? Gather more Summit insight here.
- Facebook & Chairs: An Emotional Connection?
What connects you to old college roommates, in-laws, pets, and your community? Is it your constant hunger for Ramen noodles? Your love of the outdoors? Or your affinity for foreign indie films? In our digital age, our connectivity to each other, our neighbors, complete strangers, and the world around us seems to be increasing at an exponential rate. Keep reading at All Things WOMM.
| SmartQuote
| | |
|
 | In times of change, learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists."
--Eric Hoffer,
American social writer
|
| |
|
Advertise
|
| Associate Publisher: Dena Malouf 202-407-7837 |
| |
|
Read more at
SmartBrief.com |
|
|
|
| |
| |
| | Recent
Word of Mouth Marketing SmartBrief Issues:
- Monday, October 15, 2012
- Friday, October 12, 2012
- Wednesday, October 10, 2012
- Monday, October 08, 2012
- Friday, October 05, 2012
| | | Lead Editor: Jesse Stanchak
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
