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- IAB's Anna Bager: "With mobile, you can own the customer"
 The rising promise of mobile and the simultaneous decline of the desktop is "heaven and hell" for publishers, says Anna Bager, vice president and general manager of IAB's Mobile Marketing Center of Excellence. "Mobile is cannibalizing their Web traffic. They're not making money right now. But this is what happens in this stage of a medium's life." She adds that native ads "are probably perfect for this medium. But it's very hard to make money on them because it doesn't scale." Adweek
(2/10)       
| Marketing Trends & Research | | |
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- Report examines men's shopping behavior
An eMarketer report looks at male buying habits and how marketers of personal-grooming products can best reach men. Among the findings: Men prefer browsing online to standing in a store aisle. eMarketer
(2/11)
- Online video will rival broadcast for ad dollars, report says
A growing number of agencies will divert some of their spending from broadcast and into online videos, according to a ZenithOptimedia report. The firm points to proliferation of broadband connections and smartphone devices as fuel for the trend. "We expect this trend to continue as online video adoption continues to rise, fueled by more content becoming available through more devices," the report states. Broadcasting & Cable
(2/10)
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- Parsing the stakes of Twitter's upcoming advertising API
Twitter is reportedly preparing to launch an API for advertisers later this quarter, and is already briefing agency and ad executives. The API's success will depend on how well Twitter can increase advertising without clogging users' feeds, experts say. "They have a strong heritage as an organization in making sure the [stream] is hallowed ground. ... I don't believe that will change at all," says Jordan Bitterman of Digitas. Adweek
(2/11)
- Facebook newsfeed ads get 46 times better CTR than sidebar ads
Facebook's newsfeed ads have a clickthrough rate of 1.87% -- more than 46 times better than the CTR for the social network's sidebar ads, according to a Nanigans study of almost 1 billion ad impressions. Mobile newsfeed ads did better still, with a CTR of 3.38% and a cost per click of less than half the cost of desktop ads. eMarketer
(2/11)
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- American Express rolls out a tweet-to-buy program
American Express is looking to trump Facebook and Discover's Facebook Card with an enhanced alliance with Twitter that allows cardholders to make purchases directly from their Twitter accounts. American Express has used the same Card Sync technology to offer special deals, rather than direct purchases, through Twitter, Foursquare, Xbox Live and Facebook, since 2011. The program is launching with a variety of tech products for sale, such as a Microsoft Xbox 360 or an Amazon Kindle Fire HD. Adweek
(2/11)
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- Puffs, Macy's promote women's charities on Valentine's Day
Puffs Facial Tissues is sponsoring a social-media-driven Puffs Kisses charitable campaign this Valentine's Day season. Facebook fans can send virtual kisses to friends, with Puffs promising to donate $100,000 to Dress for Success, a charity that helps disadvantaged women. Meanwhile, Macy's is using Valentine's Day to market a charitable program for the American Heart Association's Go Red for Women campaign. Macy's will pony up $2 for every post with the Twitter hashtag #MacysGoesRed, up to $250,000. ClickZ
(2/11)
| IAB News | | |
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- Sold out: IAB Annual Leadership Meeting
Get your name on the waiting list now! Does marketing success derive from a game-changing idea -- the position, the strategy, the slogan; the emotional evocation that differentiates one brand from another -- or can big data lead us to the same results? The conversation dominating the advertising industry dominates the stage at the most important industry event of 2013. Check out the agenda for the IAB Annual Leadership Meeting. Hear from Tim Armstrong, Chairman and CEO, AOL; Jonah Peretti, Founder and CEO, BuzzFeed; Nate Silver, Author, Statistician, and Founder, FiveThirtyEight.com; Jim Speros, EVP and CMO, Fidelity Investments; Susan Wojcicki, SVP, Advertising, Google; and many more advertising thought leaders. Learn more and add your name to the waiting list.
- Want to know more about the IAB Digital Media Sales Certification?
The January window has ended and the next test window starts April 1. Take a giant step in your career by taking the IAB Digital Media Sales Certification exam. Hundreds of your colleagues are already certified and making a difference -- for themselves and their company. For further details and to find out if you are eligible please visit our website.
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| Position Title | Company Name | Location |
| Digital Marketing Manager | NCC Media | New York, NY |
| Ad Operations Manager | Spiceworks | Austin, TX |
| Manager, Client Services-Sales Planning | Pandora Internet Radio | Oakland, CA |
| Audience Development Manager | SmartBrief | Washington, DC |
| CHEMICALS EDITOR | SmartBrief | Washington, DC |
| Project Manager, Digital Media Products & Development | SmartBrief | Washington, DC |
| Director of Sales, East Coast | deviantART | New York, NY |
| Senior Account Executive, East Coast | TheStreet, Inc. | New York, NY |
| Retail Sales Director - Digital Media & Targeting | Datalogix | Multiple Locations, United States |
| Account Executive, Digial Media | Datalogix | New York City, NY |
| Senior Manager, Mobile & Video | Datalogix | New York City, NY |
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