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- Report: WPP will create a B2B marketing team for Samsung
Samsung has asked WPP to construct a dedicated agency team to handle its global business-to-business marketing, according to Advertising Age. Also, Publicis Groupe's Razorfish won the brand's digital account, replacing Denuo, which had been working on Galaxy smartphones. "We know Razorfish understands how to translate complex issues into unique and engaging customer experiences," says Brian Wallace, Samsung's vice president of marketing. Advertising Age (tiered subscription model)
(11/6)      
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- Study: In-store mobile apps pose some risks for retailers
Shoppers increasingly are using mobile applications to find offers and information while they browse bricks-and-mortar stores -- but that brings risks as well as opportunities for retailers. Research from G2 USA and Savitz Research suggests that consumers are easily frustrated by poorly executed mobile apps and tend to blame stores and brands for any problems they encounter. eMarketer
(11/6)
- Deal sites publish Black Friday ads, authorized or not
Ads for Black Friday deals are leaking, and some retailers are unhappy about losing a competitive advantage. Ace Hardware's lawyers had sent a cease-and-desist letter to BradsDeals.com, which had published an ad, but the brand later approved a nearly identical ad. FatWallet.com published a Macy's ad over Macy's objection. The ads might be slipped to the sites under the table or come from the company through unofficial channels with the hope of free publicity, according to this article. USA Today
(11/6)
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Leading the Charge: Senior Agency Management Skills for a Changing Industry
Agency management has always been about getting things done and keeping clients happy. Sweeping industry changes, however, have produced greater agency specialization and heightened competition. In turn, this has raised client expectations and made it more difficult to attract and develop top talent, particularly challenging since agencies are trying to do more with less head count. The 4A's workshop "Leading the Charge," Nov. 13 in Philadelphia, will provide in-depth guidance on the skills needed to lead in the current environment.
Registration is open to both 4A's members and non-members. Sign up today.
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Research Insights -- Innovation and New Product Forecasts
New from 4A's Research Services is an updated and enhanced version of Research Insights: Innovation & New Product Forecasts. Read our forecasts for corporate innovation and insights into consumer behavior, filtered through the lens of a range of possible economic scenarios. Then immerse yourself in a distillation of the best current thinking from academics and practitioners on innovation, factors for product success and failure, consumer insights, and the role of advertising in product trial, along with marketing spending on launches, rankings of the best new products of the year, line extensions, and more. This comprehensive 19-page Research Insights: Innovation & New Product Forecasts is free to member agencies. (Others interested in purchasing the $50 report may contact us at research@aaaa.org!)
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