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March 14, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Line Games app marks 1 million downloads, pulls in revenue
    NHN Japan, which had reached the 100 million registered-user mark for its Line mobile-messaging application, said it has 100 million downloads of its Line Game extension featuring 16 titles, Jon Russell writes. The applications make money, too, with Distimo reporting Line Pop pulled in $1 million in the 12 days after its launch. (3/13) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • PayPal acquires app developer Duff Research
    EBay-owned PayPal has acquired mobile application developer Duff Research for an undisclosed amount, in an effort to become more nimble and tech-driven as it battles newer rivals including Square, the company said Wednesday. PayPal's James Barrese said the move will expand on the company's "mobile-first mentality" as well as enhance its digital wallet feature. Reuters (3/13) , TechCrunch (3/13) LinkedInFacebookTwitterEmail this Story
  • Gaming revenue grows 39%, even as social gaming matures
    Digital gaming revenue rose from $691 million to $960 million in January, a 39% year-over-year increase, SuperData Research says. The data set includes mobile, social and free online games, and downloadable PC and console games. Mobile gaming shows the most impressive growth, while social gaming has hit "a level of maturity, and therefore the numbers for monthly unique users are falling," eMarketer reports. eMarketer (3/13) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Chrome leader Pichai will take Android reins from Rubin
    Google named Sundar Pichai, the head of its Chrome browser and operating system unit, to lead the company's Android division following the resignation of Andy Rubin in what CEO Larry Page insisted was a voluntary move. Rubin will take on a new, undisclosed role at Google, Page said, adding that Google will unite the two divisions under a single roof. "Basically, Rubin's job is done. The platform is successful and now it's about the ecosystem and finding a better way to monetize," said Gartner analyst Carolina Milanesi. The Wall Street Journal (3/13) , Network World/IDG News Service (3/13) LinkedInFacebookTwitterEmail this Story
  • New Relic allows developers to make a preemptive strike
    New Relic says it can provide developers with a better measure of how native mobile applications are performing. New Relic for Mobile Apps uses real-time visualization to show how customers are reacting to the app on various platforms, allowing developers to make their performance-based tweaks in advance of widespread customer reception, writes Alex Williams. TechCrunch (3/13) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Cabela's focuses on brand in mobile ad campaign
    Outdoor retailer Cabela's is using interstitial mobile ads within applications such as Scramble with Friends to promote longer online videos for the "It's In Your Nature" campaign. Rather than push particular products, the campaign connects the mobile ads to TV commercials and establishes Cabela's as a lifestyle brand, writes Lauren Johnson. Mobile Marketer (3/14) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • App Promo's Yentin stresses importance in having a mobile strategy
    Companies and developers needing to get in front of their customers should realize that they're on their mobile devices, App Promo CEO Gary Yentin says. "Agencies and brands need to understand that a mobile strategy is as important as a digital strategy and consumers largely depend on their information through their phone," Joseph Czikk writes. TechVibes (3/13) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • DAA rules for mobile privacy are expected soon
    The Digital Advertising Alliance's privacy guidelines for mobile are expected to include consumer notification about online behavioral advertising and provision for consumers to opt out of allowing their information to be collected across applications. An opt-in provision for some types of information collecting is also expected, and advertisers may be asked to de-identify individuals after information is collected from their specific devices. The rules in final form may be revealed as early as next week, according to this article. MediaPost Communications/Online Media Daily (3/13) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Early registration for the MMA Forum NY ends Friday – Mobile's Path to Purchase (May 8-10)
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register by Friday, March 15th with code EARLY_25_NY for 25% off your conference pass! LinkedInFacebookTwitterEmail this Story
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Success is a lousy teacher. It seduces smart people into thinking they can't lose."
--Bill Gates,
American businessman

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