| News for mobile marketing professionals |  |
 | Add SMS marketing to your mix and watch your ROI
soar. Engage the widest possible audience in a
medium they love. Learn how advertising with
Common Short Codes gives you access to nearly
every mobile consumer in the U.S. Get the free white paper. |
| Consumer Engagement |  |  |
|
- MyHeritage takes family search mobile with app
Users can trace their family history while on the go with a free mobile application from MyHeritage. The app includes profile pages designed for smaller screens and can scan through more than 22 million family trees that have been created. Mobile Marketer
(4/10)     
| Marketing & Sector Solutions | | |
|
- P.F. Chang's falls short with mobile campaign
While P.F. Chang's mobile ad campaign makes some enticing meal offers, it takes users to a website that is not optimized for mobile viewing. "Mobile marketing should be visibly clear on the message as to what you want that consumer to do once they do click through; the process should not be difficult for them to figure out," said Marci Troutman, CEO of SiteMinis, Atlanta. Mobile Marketer
(4/10)
| Industry By the Numbers | | |
|
- SMS promotions find more receptive consumers in BRIC countries
SMS text retail promotions for which consumers express little preference in the U.S. and Britain get a markedly higher rating in the so-called BRIC countries -- Brazil, Russia, India and China, according to an Ipsos report. Overall, though, e-mail appeals are preferred, particularly for the ease of printing coupons or in-store use. eMarketer
(4/10)
| Making It Work | | |
|
- Political campaigns run risks with mobile messaging
Political campaigns in the U.S. are increasingly taking advantage of e-mail lists purchased from brokers to send mass messages that are unsolicited by their recipients with cellphones. The potential to reach voters is great, the proliferation of what is essentially spam by some outfits is hindering the valid use of political text-messaging campaigns. "Any mistrust created in a communications channel is absolutely unacceptable. It destroys consumer's trust in other valid legitimate communication," said Greg Stuart, the CEO the Mobile Marketing Association. The Washington Post/The Associated Press
(4/9)
| MMA News | | |
|
- Register early for MMA Forum NY, June 11-13, 2012
The 2012 MMA Forum New York is the leading mobile marketing event that brings together senior professionals from across the ecosystem and around the world. Join them for tactical mobile marketing tips, case studies and networking opportunities. Register early for early bird rates. Learn more.
| SmartQuote | | |
|
 | Quarrel not at all. No man resolved to make the most of himself can spare time for personal contention."
--Abraham Lincoln,
16th U.S. president
|
| |
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent MMA SmartBrief North America Issues:
- Monday, April 09, 2012
- Friday, April 06, 2012
- Thursday, April 05, 2012
- Wednesday, April 04, 2012
- Tuesday, April 03, 2012
| | | Lead Editor: Adam Mazmanian
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
