MMA SmartBrief North America

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dYmTCfbwocePACgVvgEV

November 1, 2012

News for mobile marketing professionals

Top Story

Mobile is coming into its own this holiday shopping season
Consumers will be tapping their mobile devices for full-spectrum shopping this holiday season, including doing research and making purchases. Research by Burst Media shows that about a third of shoppers plan to use their smartphones, with so-called "showrooming" an increasingly popular activity. MediaPost Communications/Marketing Daily (10/31)

Consumer Engagement

Victoria's Secret taps rich media, mobile and Facebook for new line
Victoria's Secret is bringing together rich-media content, mobile and Facebook to promote its VSX sportswear line. The campaign packages workout videos and other fitness and diet content that can be accessed from the company's Facebook page. Users can share what they find and sign up for text alerts. Mobile Marketer (11/1)

Montblanc calls on mobile users to snap photos at same moment
Montblanc is challenging mobile users around the world to use their phones to take a photo at precisely the same second. Sixty such challenges are scheduled in the Montblanc Worldsecond campaign, whose resulting images will be curated and shared on a microsite. "We are passionate about arts, culture and craftsmanship, and our target audience shares this passion," said Terry Dean Pepper, director of international brand communications and licensing at Montblanc. Luxury Daily (11/1)

Procter & Gamble adds QR codes to print campaign
Procter & Gamble is hoping to drive mobile sales by adding QR codes to its print ad campaigns. Scanning a QR code takes consumers to a custom website with information about the advertised brands, with links to online retailers for purchasing. "At this point, consumers are more interested in learning more about a product -- although I can see the trend moving to direct purchase as mobile is adopted even more," said Hipscan founder Bobby Marhamat. Mobile Marketer (11/1)

Marketing & Sector Solutions

PaySaber offers card processing, sales tracking via smartphone
A point-of-sale system from PaySaber works with smartphones to provide not only credit card payments but also the ability to track and analyze what sales figures for different items. California-based Coolhaus/Farchitecture BB says the system is ideal for its food-truck services. ZDNet (10/31)

Industry By the Numbers

1 in 5 dollars raised for Sandy relief could come via mobile
Mobile is moving to the fore as relief agencies seek immediate financial assistance through small donations in the aftermath of disasters such as Superstorm Sandy. As much as as 20% of the funds raised for relief efforts for that storm could come via mobile devices. "One reason there is a focus on mobile giving is because we know that cellphone penetration is over 100%, and users generally have their phones in arm's reach 24 hours a day. We know that the best way to help is through financial contributions and the easiest way to do that is through text," said Jenifer Snyder, executive director of The mGive Foundation. MobileCommerceDaily.com (11/1)

Newspapers, magazines are popular content for tablet users
Many tablet owners are consuming news media on their devices, with more than a third of users saying they read newspapers on tablets and almost 4 in 10 accessing magazines, according to comScore. For both kinds of publication, tablet readers tended to fall under the age of 45. eMarketer (11/1)

Making It Work

In-app mobile payments come to Windows 8 from Fortumo
Mobile-payments platform Fortumo says it's ready to facilitate payments on the recently launched Microsoft Windows 8 and Windows RT operating systems. Application developers can now incorporate the company's in-app purchasing option with apps they produce for Windows 8, including support for carrier billing in many countries. TechCrunch (10/31)

MMA News

Webinar: Winning the Mobile Battle of the Brands (Dec. 5)
Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar.

Register for this free webinar.

MMA Member Thought Leadership: TargetSpot Releases Industry's First Report on Attitudes Towards Digital Audio Advertising
TargetSpot, the largest Digital Audio advertising network, just released the results of its "Attitudes Towards Digital Audio Advertising" Study. Conducted by Parks Associates, this report unveils key new insights about what drives response and engagement in Digital Audio advertising, and further illustrates the effectiveness of the platform for connecting with consumers. Key findings include the importance of perceived value to the listener, proper targeting and customized messaging in order to maximize impact. Read more.

Learn more about MMA ->

Contact the MMA | About the MMA | Join the MMA | Events
Mobile Marketing Resources | Industry Directory

Position Title	Company Name	Location
Web Developer, Senior - SharePoint, SQL, IIS, C# and .NET Programming	Airlines for America	Washigton, DC
Inside Sales, Account Executive	Confidential	San Francisco, CA
Senior Director, Membership, North America	Mobile Marketing Association	Nationwide, United States

SmartQuote

Nature does not equally distribute energy. Some people are born old and tired while others are going strong at 70."

--Dorothy Thompson,
American journalist and radio broadcaster

Subscriber Tools

Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise

Associate Publisher: Dena Malouf 202-407-7837

Job Board: Jackie Basso (202) 407-7871