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November 1, 2012
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News for mobile marketing professionals

  Top Story 
5 tips for managing negative online comments
The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Consumer Engagement 
 
  • Montblanc calls on mobile users to snap photos at same moment
    Montblanc is challenging mobile users around the world to use their phones to take a photo at precisely the same second. Sixty such challenges are scheduled in the Montblanc Worldsecond campaign, whose resulting images will be curated and shared on a microsite. "We are passionate about arts, culture and craftsmanship, and our target audience shares this passion," said Terry Dean Pepper, director of international brand communications and licensing at Montblanc. Luxury Daily (11/1) LinkedInFacebookTwitterEmail this Story
  • Procter & Gamble adds QR codes to print campaign
    Procter & Gamble is hoping to drive mobile sales by adding QR codes to its print ad campaigns. Scanning a QR code takes consumers to a custom website with information about the advertised brands, with links to online retailers for purchasing. "At this point, consumers are more interested in learning more about a product -- although I can see the trend moving to direct purchase as mobile is adopted even more," said Hipscan founder Bobby Marhamat. Mobile Marketer (11/1) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Marketing & Sector Solutions 
 
  • PaySaber offers card processing, sales tracking via smartphone
    A point-of-sale system from PaySaber works with smartphones to provide not only credit card payments but also the ability to track and analyze what sales figures for different items. California-based Coolhaus/Farchitecture BB says the system is ideal for its food-truck services. ZDNet (10/31) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Industry By the Numbers 
 
  • 1 in 5 dollars raised for Sandy relief could come via mobile
    Mobile is moving to the fore as relief agencies seek immediate financial assistance through small donations in the aftermath of disasters such as Superstorm Sandy. As much as as 20% of the funds raised for relief efforts for that storm could come via mobile devices. "One reason there is a focus on mobile giving is because we know that cellphone penetration is over 100%, and users generally have their phones in arm's reach 24 hours a day. We know that the best way to help is through financial contributions and the easiest way to do that is through text," said Jenifer Snyder, executive director of The mGive Foundation. MobileCommerceDaily.com (11/1) LinkedInFacebookTwitterEmail this Story
  • Newspapers, magazines are popular content for tablet users
    Many tablet owners are consuming news media on their devices, with more than a third of users saying they read newspapers on tablets and almost 4 in 10 accessing magazines, according to comScore. For both kinds of publication, tablet readers tended to fall under the age of 45. eMarketer (11/1) LinkedInFacebookTwitterEmail this Story
The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

  Making It Work 
  • In-app mobile payments come to Windows 8 from Fortumo
    Mobile-payments platform Fortumo says it's ready to facilitate payments on the recently launched Microsoft Windows 8 and Windows RT operating systems. Application developers can now incorporate the company's in-app purchasing option with apps they produce for Windows 8, including support for carrier billing in many countries. TechCrunch (10/31) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Winning the Mobile Battle of the Brands (Dec. 5)
    Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar.
     
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  • MMA Member Thought Leadership: TargetSpot Releases Industry's First Report on Attitudes Towards Digital Audio Advertising
    TargetSpot, the largest Digital Audio advertising network, just released the results of its "Attitudes Towards Digital Audio Advertising" Study. Conducted by Parks Associates, this report unveils key new insights about what drives response and engagement in Digital Audio advertising, and further illustrates the effectiveness of the platform for connecting with consumers. Key findings include the importance of perceived value to the listener, proper targeting and customized messaging in order to maximize impact. Read more. LinkedInFacebookTwitterEmail this Story
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  SmartQuote  
Nature does not equally distribute energy. Some people are born old and tired while others are going strong at 70."
--Dorothy Thompson,
American journalist and radio broadcaster


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