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December 3, 2012
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News about digital retail commerce

  Top Story 
 
  • Congress may pass online sales tax as part of bigger bill
    Sen. Dick Durbin has attached the Marketplace Fairness Act as an amendment to a defense spending bill that could come to a vote before the end of the year. The measure would allow states to require online retailers to collect sales tax. “The current collection disparity has tilted the competitive landscape against local stores, creating a crisis for brick-and-mortar retailers around the country," said NRF senior vice president David French. The Washington Times (12/2) LinkedInFacebookTwitterEmail this Story
Boost Sales: Accelerate Your Mobile Experience
While global eCommerce sales will steadily grow in the coming years, mobile commerce is set to grow to 100x its size by 2015, accounting for more than $119 billion in sales (ABI Research). Follow our practical guide which outlines a 3-step approach to help you accelerate your mobile commerce performance. Download Now
  Online Retail Trends 
 
  • The pros and cons of free shipping
    Many online retailers say they have to offer free shipping, especially on holiday orders, both because customers expect it and competitors offer it. Some say the perk is an investment that promotes good will and spurs higher spending. Customers spent an average of $137 per order with retailers offering free shipping last week, compared to $91 at merchants that charged for shipping, according to NRF data. Star Tribune (Minneapolis-St. Paul, Minn.) (12/3) LinkedInFacebookTwitterEmail this Story
  • Holiday shippers face seasonal worker shortage
      
    Reuters
    Amazon, UPS, FedEx and other companies that ramp up their employee rosters to fulfill holiday orders say they're finding it hard to fill all their job openings this year. Nationally, UPS has about 5,000 seasonal jobs still vacant, and the company said it's especially tough to fill positions in competitive markets and areas of the Northeast that were ravaged by Superstorm Sandy. The News Journal (Wilmington, Del.) (12/1) LinkedInFacebookTwitterEmail this Story

  • Online price wars ramp up for the holidays
    Retail prices online can rise and fall within seconds as merchants increasingly use high-tech tools to check competitors' prices and compete in real time. Rivalries were especially fast and fierce during Black Friday weekend, experts say, as merchants used algorithms and other pricing tools to undercut each other by as little as 2 cents. The New York Times (tiered subscription model) (11/30) LinkedInFacebookTwitterEmail this Story
Build Your Own Marketing Cloud
Learn how Tealium® solutions can help seamlessly manage and connect your siloed digital marketing applications and data. Leverage our more than 700+ turnkey vendor and partner integrations to help reduce marketing complexity and drive more personalized customer interactions across all digital touch points. Free Guidebook

  New Media & Technology 
  • After 20 years, SMS is still a strong marketing platform
    Experts agree that SMS messaging tools, now 20 years old, has been key in proving the value of marketing via mobile devices. SMS remains a powerful way to reach consumers, even as it faces an array of attractive competitors with the growing popularity of smartphones and free messaging services. Mobile Marketer (12/3) LinkedInFacebookTwitterEmail this Story
Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

  Hot Topics 

Top five news stories selected by Shop.org SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
 
  • Amazon creates high-end U.K. fashion store
    Amazon launched a new online fashion store in the U.K. in time for Mega Monday, expected to be the year's busiest online shopping day. The new site will include styles from brands such as 7 For All Mankind, Pringle, and Black Orchid, the company said. The Telegraph (London) (tiered subscription model) (12/1) LinkedInFacebookTwitterEmail this Story
A Retailer's Guide to 'Demand-Driven' (+Gartner Research)
Consumers today have access to endless input and decide in moments. Discover how the demand-driven supply chain responds quickly to changing consumer preferences and supports demand shaping, while pre-emptively positioning inventory. This has far-reaching impacts on the enterprise and supplier community, not to mention the top and bottom line.

  Featured Content 
 

  Legislative & Regulatory 
  • FCC clarifies SMS rules, clears way for mobile marketers
    The Federal Communications Commission has ruled that marketers can send a one-time mobile text message confirming users' opt-out requests. That should close a legal loophole that had sparked several class-action suits and left many companies wary of using SMS-based marketing strategies. Adweek (11/30) LinkedInFacebookTwitterEmail this Story
  Shop.org Spotlight 
  • NRF honors upcoming retail leaders with $178,000 in scholarships
    Through the NRF Foundation’s University Partner Program, 24 students today were awarded a $5,000 scholarship and a stipend to attend Retail’s BIG Show in January. The Fall 2012 class of recipients were nominated by educators at their schools based on high scholastic achievements and passion for a career in retail in areas including marketing, merchandising, analytics, and more. The Ray Greenly Scholarship is dedicated in memory of the Shop.org vice president of research and member services who passed away after a year-long fight with cancer in 2005. Learn more. LinkedInFacebookTwitterEmail this Story
 
  • The science of shopping cart abandonment
    SeeWhy research shows that an average of 71% of shopping carts are abandoned without a purchase. But what are the unique predictive factors that determine the likelihood of someone who abandons their cart becoming a buyer? In a new white paper on the Shop.org library, SeeWhy presents analysis of more than 600,000 shoppers and a quarter of a million online transactions to explain why shopping cart abandonment is part of the normal buying cycle for many customers, and provides steps to bring an e-commerce site back on the path to conversion. Download the white paper. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Silent gratitude isn't much use to anyone."
--Gladys Bronwyn Stern,
British writer


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