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January 16, 2013
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  Top Story 
  • BrandEngage growth shows the worth of value-exchange ad nets
    SponsorPay's BrandEngage mobile ad platform helped it grow revenue 126% year-over-year in 2012. The company has been using a value-exchange model wherein clients give the target something for engaging with the ad. "Gamification and value exchange have become an increasingly important tactic for driving deep involvement with branded content, contributing to incremental lift in awareness and ultimately sales growth," Starcom's Bradford Hutchins says. VentureBeat (1/15) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • Appsfire continues to grow despite its run-in with Apple
    Appsfire stands out in a now-crowded field of application discovery, with its app having been downloaded 9 million times, serving about 1.5 billion app recommendations. "While Appsfire looks forward to a prosperous 2013, it will be keeping an eye out on Apple’s movements following the company’s removal of the popular Appshopper app from the App Store," writes Matt Brian. (1/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Hack Design sends free design lessons to developers
    Hack Design is sending free design lessons to those developers who want to spruce up their front-end skills. Instructors include Designer Fund's Enrique Allen, former Fitbit and Pinterest designer Kerem Suer, and Skimm creator Luke Beard. More than 10,000 developers have signed up, Harrison Weber writes. (1/16) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  • Congresswoman proposes "Aaron's Law" in honor of Web pioneer
    A bill by Rep. Zoe Lofgren, D-Calif., would amend the Computer Fraud and Abuse Act to exclude terms of service violations. Lofgren wants the measure to be called "Aaron's Law" to honor Reddit co-founder Aaron Swartz, who committed suicide Friday while awaiting trial on federal hacking charges. She posted a copy of the law on the Reddit website. The Hill/Hillicon Valley blog (1/15) LinkedInFacebookTwitterEmail this Story
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Not in the clamor of the crowded street, not in the shouts and plaudits of the throng, but in ourselves, are triumph and defeat."
--Henry Wadsworth Longfellow,
American poet and educator

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