Application Developers SmartBrief

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/efosCfbwoceYxeApVrvw

January 16, 2013

Serving developers of all types, all languages and all platforms

Top Story

BrandEngage growth shows the worth of value-exchange ad nets
SponsorPay's BrandEngage mobile ad platform helped it grow revenue 126% year-over-year in 2012. The company has been using a value-exchange model wherein clients give the target something for engaging with the ad. "Gamification and value exchange have become an increasingly important tactic for driving deep involvement with branded content, contributing to incremental lift in awareness and ultimately sales growth," Starcom's Bradford Hutchins says. VentureBeat (1/15)

Developer Economics

Appsfire continues to grow despite its run-in with Apple
Appsfire stands out in a now-crowded field of application discovery, with its app having been downloaded 9 million times, serving about 1.5 billion app recommendations. "While Appsfire looks forward to a prosperous 2013, it will be keeping an eye out on Apple’s movements following the company’s removal of the popular Appshopper app from the App Store," writes Matt Brian. TheNextWeb.com (1/15)

Toolbox

Hack Design sends free design lessons to developers
Hack Design is sending free design lessons to those developers who want to spruce up their front-end skills. Instructors include Designer Fund's Enrique Allen, former Fitbit and Pinterest designer Kerem Suer, and Skimm creator Luke Beard. More than 10,000 developers have signed up, Harrison Weber writes. TheNextWeb.com (1/16)

Regulation & Policy

Congresswoman proposes "Aaron's Law" in honor of Web pioneer
A bill by Rep. Zoe Lofgren, D-Calif., would amend the Computer Fraud and Abuse Act to exclude terms of service violations. Lofgren wants the measure to be called "Aaron's Law" to honor Reddit co-founder Aaron Swartz, who committed suicide Friday while awaiting trial on federal hacking charges. She posted a copy of the law on the Reddit website. The Hill/Hillicon Valley blog (1/15)

Industry Spotlight

OkCupid's blind-date app aims for "instant gratification"
OkCupid's Crazy Blind Date application connects singles for a spontaneous blind date. The app schedules the date quickly based on simple profiles and avoids the tentative back-and-forth sometimes associated with meeting someone for the first time. "If you ask women what they dislike most about online dating, it's that it's too much work. People want instant gratification," CEO Sam Yagan says. The New York Times (tiered subscription model)/Bits blog (1/15)

App Developers Alliance News

Flurry's Source13 -- Thursday, Jan. 17, in San Francisco
Source13 by Flurry will be a fast-paced, highly interactive session led by top journalists. Find out how the best of the best are thriving in the new mobile-first economy. Alliance members receive 25% off registration. Learn more.

Learn more about APP ->

Alliance Website | About the Alliance | Join Now | The Alliance Network | Services

SmartQuote

Not in the clamor of the crowded street, not in the shouts and plaudits of the throng, but in ourselves, are triumph and defeat."

--Henry Wadsworth Longfellow,
American poet and educator

Subscriber Tools

Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise

Associate Publisher, Technology & Telecom:
Roger Leek 804-803-1414