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January 4, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Wired's digital ad revenue equals print
    Although digital ads account for just a small portion of most magazines' revenues, Wired says its fourth quarter saw digital ad figures pull even with print. For all of 2012, digital accounted for 45% of Wired's ad revenue. "Hitting 50% is proof that there is a successful template inside of this industry that can be followed by others and that having a magazine doesn't necessarily need to be an analog anchor around your technological neck," commented Wired Publisher Howard Mittman. Advertising Age (tiered subscription model) (1/3) LinkedInFacebookTwitterEmail this Story
  • Paid digital access investigation ahead for Atlantic in 2013
    The Atlantic is planning to build on its already lucrative digital presence by sampling different digital pay models this year. "Paid content is going to be a big area of focus for us. ... We’re watching what’s going on out there, and I think the conditions are right for experimentation," said Atlantic President Scott Havens. Forbes (1/3) LinkedInFacebookTwitterEmail this Story
  • Independent Publications' papers up for sale
    Independent Publications is selling its McLean Publishing holdings, including The Courier-Express/Tri-County Sunday and weekly publications. "Our local newspapers have been consistently profitable and are on a solid footing. ... We expect to continue to profitably provide the news of the day for a long while under new ownership," said Denny Bonavita, editor/publisher of the newspapers. Courier-Express/Tri-County (DuBois, Pa.) (1/3) LinkedInFacebookTwitterEmail this Story
  • Washington Post plans online video offering focused on politics
    The Washington Post plans to follow The New York Times, The Wall Street Journal and other papers in tapping its star reporters and editors for an online video channel to launch this summer. Newly installed Executive Editor Marty Baron said in a memo that the politically focused "programming will be produced in collaboration with the politics reporting team and will include hundreds of easily watchable clips organized into shows totaling over 30 hours per month." The Huffington Post (1/3) LinkedInFacebookTwitterEmail this Story
  • Seattle Times offers year-end images in e-book form
    This year The Seattle Times is putting its traditional Pictures of the Year feature in e-book form designed specifically for the iPad. The $2.99 product with still images and video is geared to take full advantage of the tablet's screen, where "visual storytelling really shines," writes Mobile Development Specialist Denise Clifton. blog (1/3) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Meet the kings of QR codes
    Brands in a variety of industries have been making imaginative uses of QR codes recently, writes Ekaterina Walter. The codes have been employed to help commuters make supermarket purchases as they wait for trains, offer fashion tips for clothes shoppers, provide audio tours for museum visitors and offer food suggestions via codes on wine bottles. "QR codes have really taken off recently as marketers find creative ways to integrate them into campaigns," she writes. SmartBrief/SmartBlog on Social Media (1/3) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Wesley Morris leaving Boston Globe
    Wesley Morris, a Pulitzer Prize-winning film critic for the Boston Globe, is leaving the paper. In a memo to staff noting Morris' much-loved presence at the Globe, Features Editor Doug Most said, "We will miss his writing dearly. We will miss him even more." Morris plans to write for Grantland. (1/3) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • Despite apparent differences, thriving BuzzFeed, Tumblr to compete
    New media titans BuzzFeed and Tumblr are on a collision course this year -- in spite of their apparent dissimilarities -- as they vie to build their audiences and attract advertisers. Both have plenty of cash on hand to expand their brands and both agree with the notion that advertising should become more like content online, writes Mathew Ingram. (1/3) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Digital pioneer Hendricks headlines workshops on sales strategies
    McClatchy’s new-media pioneer Christian A. Hendricks presents best-in-class practices for reorganizing sales operations, re-energizing the top line and reviving revenue across products and platforms at Selling Digital Products. The one-day workshops are scheduled in Raleigh-Cary, N.C., with McClatchy Interactive on Feb. 1 and in Orlando at NAA mediaXchange 2013 on April 17. LinkedInFacebookTwitterEmail this Story
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Beware the fury of a patient man."
--John Dryden,
British poet, critic and playwright

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    American Press Institute
    4401 Wilson Blvd, Suite 900
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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