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November 7, 2012
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Location in the Language of Business

  Location Ecosystem 
  • More than 4 in 10 Android apps can access a user's location
    A user's GPS location can be accessed by 42% of the applications downloaded from the Google Play store, according to a report by digital security firm Bit9. Many apps use GPS for functionality, but it can also be a privacy concern, along with the other information that apps access. "More than a quarter of the apps can access email and contacts, unbeknown to the phone user, which is of great concern when these devices are used in the workplace," Bit9's Harry Sverdlove said. Mobile Marketing Magazine (11/6) LinkedInFacebookTwitterEmail this Story
 
  Industry Applications 
  • Online atlas offers precinct-level view of 2008 election results
      
    ESRI
    Researchers at Stanford and Harvard have joined forces to create an online "Election Atlas" giving a precinct-level view of the 2008 election results. The tool lets researchers glean information about the demographic and geographic foundations of President Barack Obama's winning coalition, showing how Obama and John McCain split rural and suburban voters. SmartBrief/SmartBlog on Leadership (10/31) LinkedInFacebookTwitterEmail this Story

  • Rock the Vote went mobile to point voters to polling locations
    Rock the Vote's U.S. Election Day SMS program uses text messages to point voters to their individual polling places when they text the keyword "where" to a short code. The response gives location and hours of operation. "We've used mobile technology to encourage users to both vote and show up at the polls. We have seen an increase in voter turnout by sending someone a text message with information," said Chrissy Faessen, Rock the Vote's vice president of marketing and communications. Mobile Marketer (11/6) LinkedInFacebookTwitterEmail this Story
  • Nebraska journalism lab employs airborne drones
    The University of Nebraska is experimenting with airborne drones for reporting. The Drone Journalism Lab's first project used the remote flying cameras to produce images for a report on prolonged drought in the state's Platte River Basin. Popular Science (11/1) LinkedInFacebookTwitterEmail this Story
  • How Coles uses anonymous location data to pinpoint new store sites
    Anonymous transaction location data are being used by Australian supermarket Coles to help the company find idea sites for its new stores. The data the company collects also help it know what items will sell best in each new location. "For example, in Western Australia we are adding more products that are manufactured in [Western Australia] to stores. This resonates very well with customers and results in bigger baskets across the rest of the store," Coles' Richard Wormald said. PCAdvisor.co.uk (U.K.) (11/6) LinkedInFacebookTwitterEmail this Story
  Business Strategy and Planning 
  • Using many points of data makes location marketing more accurate
    When trying to determine the location of a potential customer, marketers need more than just longitude and latitude. David Shim, founder and CEO of location analytics firm Placed, says his firm uses many points of data, including the location source as well as accelerometer and gyroscope data to get more accurate results. Marketers can use this information to better understand customers and to plan media effective media campaigns, he says. ClickZ (11/2) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Success is often just an idea away."
--Frank Tyger,
American cartoonist, columnist and humorist


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