Microsoft spots compare Windows Phone cameras with Samsung's | Havas hires Maness as network's first chief growth officer | Kimberly-Clark is searching for a PR firm
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March 21, 2013
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Microsoft spots compare Windows Phone cameras with Samsung's
Microsoft's "Smoked by Windows" campaign is moving from digital to TV in time to sponsor the NCAA basketball tournament. Spots that broke online compare the photo capabilities of such Windows Phone models as Nokia's Lumia 920 to the Samsung Galaxy S III, though the new S4 model sports a better camera and a higher megapixel count, writes John Koetsier. VentureBeat (3/20)
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Agency News
Havas hires Maness as network's first chief growth officer
Havas Worldwide has hired Laura Maness from the digital agency Propane Studio to take on the new role of U.S. chief growth officer. Global Chief Marketing Officer Matt Weiss called Maness a "good hunter" of new business prospects. Adweek (3/20)
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Kimberly-Clark is searching for a PR firm
Kimberly-Clark, which currently has no agency of record, has confirmed that it is in talks with a number of PR firms. McGrath Business Communications now handles corporate media relations for the Texas-based company, which last year spent $304.6 million on measured media in the U.S., according to Kantar Media. Advertising Age (tiered subscription model) (3/20)
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Creative
Miracle Whip brings its Dipping Sauces to life in print campaign
Mcgarrybowen's "Twisted Minds" print campaign for Kraft's Miracle Whip Dipping Sauces features hand-drawn "anarchist" pigs for Smokin' Bacon Ranch and other creative executions, writes Karlene Lukovitz. Scott Glenn, senior associate brand manager for Miracle Whip, says that print "over-indexes" for consumers of dipping sauces, and the brand is buying prominent placements in magazines such as People, Sports Illustrated and Rolling Stone. MediaPost Communications/Marketing Daily (3/20)
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Media
Turner, MillerCoors agree to exclusive product-placement pact
Turner Broadcasting has struck a product-placement deal with MillerCoors that gives the beer company exclusive rights to have its brands appear in Turner's original programs. "In the past, it's been one or two shows or no exclusivity at all. This is a much deeper relationship," says MillerCoors' Media Director Stevie Benjamin. Miller Lite, Blue Moon and Coors Light are among the beers that will be integrated -- subtly, the network vows -- into shows such as "Dallas," "Rizzoli & Isles" and "Franklin & Bash." Advertising Age (tiered subscription model) (3/20)
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Trends & Research
Digital to corner 20% of global advertising in 2014
Digital advertising will account for a fifth of worldwide ad spending next year, according to a projection by Carat. Although TV remains the dominant platform, digital has taken over as the top ad medium in a few key European markets, Carat noted. MediaPost Communications/Online Media Daily (3/20)
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Marketer News
Svedka shifts focus away from its femme-bot TV spots
The Svedka vodka brand is moving away from its "sexy robot" commercials in favor of a digital- and product-focused Bensimon Byrne campaign that highlights new flavors, writes E.J. Schultz. But the polarizing figure used by the brand since 2005 will still be the star on social media, point-of-sale and event marketing materials. Diana Pawlik, Svedka's vice president of marketing, says the brand was having trouble standing out on TV and that the company prefers "a digital focus where we can geo-target messaging and advertising." Advertising Age (tiered subscription model) (3/20)
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Technology
Huge botnet is being used to generate fake ad-clicks
A cluster of more than 120,000 hijacked computers have been bombarding websites with fake traffic, costing online advertisers more than $6 million a month, according to research by Spider.io. The network, known as the Chameleon botnet, is thought to be responsible for around 9 billion bogus ad impressions a month across 202 websites. The botnet is said to be particularly sophisticated, mirroring human browsing, ad-clicking and mouse-tracking activities, with fake traffic only identifiable using sophisticated analytic techniques. Advertising Age (tiered subscription model) (3/20)
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Association News
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SmartQuote
A community is like a ship; everyone ought to be prepared to take the helm."
-- Henrik Ibsen,
Norwegian playwright
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