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February 15, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • AP building new direct-to-reader business model on mobile and ads
    The Associated Press is now exploring opportunities outside the bounds of its primary syndication business, developing its own content platforms to market content directly to consumers. The AP's branded efforts include microsites for various sports and a mobile-first strategy that pairs ads with AP content through the service's own app. "Now that we have a track record with AP mobile and the microsites, we’re in a position to talk to brand advertisers about buying advertising on these products," said Senior Vice President Jim Kennedy. (2/14) LinkedInFacebookTwitterEmail this Story
  • Ad outlook improves for Seattle hyperlocals
    More than a quarter of all ad spending in the Seattle area will go to online venues this year, which is good news for the the region's winnowed-down field of hyperlocal websites. One key to their survival is the city's cultural landscape, which welcomes sites that appeal to the distinct nature of different neighborhoods. "The successful [hyperlocals] are driven by personalities more than by business formula," said Colby Atwood, the Seattle-based president of Borrell Associates. (2/14) LinkedInFacebookTwitterEmail this Story
  • Technologists can help journalists forge better computational tools
    Journalists tend to forage for the computational tools they need to do their work, which may not be optimal for long-term development, writes consultant Nick Diakopoulos, after attending the second Computation + Journalism Symposium at Georgia Tech. A better answer may lie in journalists and technologists working together to create a better news environment. Journalists should be able to make tools as well as use them, he writes. Nieman Journalism Lab (2/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Customer Intelligence 
  • 3 in 10 online ads are never seen
    U.S. display ad impressions totaled 5.3 trillion last year, but 3 in 10 of those ads were never seen, according to this year's Digital Future In Focus report from comScore. Advertisers will likely "demand more accountability" in 2013, putting publishers under pressure to tweak their site designs and ad inventories, the report notes. TechCrunch (2/14), VentureBeat (2/14) LinkedInFacebookTwitterEmail this Story
  • Consumers' migration to mobile is an opportunity for alert marketers
    Marketers should acknowledge consumers' continuing shift from PCs to mobile devices by focusing on the platform this year and making the necessary investments, advises a report from Forrester. To take full advantage of the trend, it is necessary to exploit mobile's strengths by distinguishing between smartphones and tablets and tapping into Web services and the analytics and real-time data that mobile makes possible. MediaPost Communications/Online Media Daily (2/14) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Record increase noted in journalists jailed, killed globally
    Charges leveled against working journalists have contributed to a record increase in the number of journalists killed and jailed over the past year, says the Committee to Protect Journalists. The committee found 70 journalists died doing their work last year, and 232 were imprisoned, according to CPJ's count. "When journalists are silenced, whether through violence or laws, we all stand to lose because perpetrators are able to obscure misdeeds, silence dissent, and disempower citizens," said CPJ Deputy Director Robert Mahoney. The Guardian (London)/Greenslade blog (2/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • Tesla-Times fight shows how data can effect reporters
    Tesla CEO Elon Musk and The New York Times are embroiled in a fight over a negative review of Tesla's Model S. Among the lessons journalists can learn from the showdown is that the power of digital data transparency can cut both ways, writes Katie Fehrenbacher. GigaOm (2/14) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Don't miss the chance to reshape your digital content business
    Join API and The Poynter Institute Feb. 28-March 1 in Washington, D.C., for Transformative Content Strategies. Led by Clark Gilbert, president/CEO of the Deseret News and Deseret Digital Media, this workshop details how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. A program highlight is the Content Model Dashboard, a tool for decision-makers to score their digital operations and determine the right areas to strengthen. LinkedInFacebookTwitterEmail this Story
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If you want to live a happy life, tie it to a goal. Not to people or things."
--Albert Einstein,
German-born theoretical physicist

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
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    Phone: (571) 366-1000
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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