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March 14, 2013
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News for the sign and visual communications industry

  The Storefront 
 
  • LG's billboards in Times Square poke rival Samsung
    LG is taking advantage of its Times Square billboard locations to help blunt some of the impact of Samsung's Galaxy S IV smartphone rollout. LG has posted messages on its boards, which happen to be directly above and larger Samsung's, to promote its competing Optimus G using a format similar to its rival's. Engadget (3/14) LinkedInFacebookTwitterEmail this Story
  • Caribou Coffee campaign includes 3D billboard, first TV spot in 3 years
    Caribou Coffee is returning to national television for the first time since 2010 as part of a Colle + McVoy campaign that includes a 3D billboard, radio and in-store marketing. The TV spot shows mostly outdoor scenes, offers bromides about enjoying life and the tagline "Life is more than coffee. ... That's why there's coffee." The billboard constructed in Minneapolis uses a 3D coffee cup and features a scene from the TV spot. MediaPost Communications/Marketing Daily (3/7) LinkedInFacebookTwitterEmail this Story
  • Other News
PureColor™ Technology Eliminates Washed-Out Digital Prints without Mirror Image Printing
Miratec Systems has launched another major innovation in digital printing. Miratec Systems® Digitally Printed Sign Faces with PureColor™ Technology are the best products on the market for long-term durable back-lit applications. Now, every sign shop can offer their customers top quality & incredible color at competitive prices! Learn more
  Technology and Trends 
 
  • STRATACACHE unveils new interactive signage
    Digital signage provider STRATACACHE will roll out new interactive solutions for retailers, including displays that are programmed to respond to customers' movements and gestures. "Our latest solution, Digital Play, engages consumers to interact with featured messaging, increasing customer recall five to seven times more than a standard digital sign," CEO Chris Riegel said. Digital Signage Today (3/12) LinkedInFacebookTwitterEmail this Story
Whitepaper: Best Practices in LED Layout Design
If you are producing channel letters, then you know that the process of laying out individual LED modules can be tedious. Or if you are sending drawings to your LED suppliers, the response time might not be fast enough. But now you can quickly generate accurate LED layouts in-house with software built specifically for this task: LED Wizard 7. Download the whitepaper.
  Government and Regulatory 
  • Same sign rule, different interpretations
    Both the city of Gainesville, Fla., and unincorporated Alachua County, Fla., have rules banning portable signs, but only the county interprets the prohibition to include signs held by wavers. Precious Metal Group has filed a lawsuit against the county, saying its enforcement of the rule led to the closure of its “We Buy Gold” store, which lost significant business after the sign wavers were ordered to be stopped. The Gainesville Sun (Fla.) (3/11) LinkedInFacebookTwitterEmail this Story
  • Other News
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  ISA Update 
  • ASHRAE exempts signs from lighting requirements
    Responding to formal proposals submitted by ISA in August 2012, the American Society of Heating, Refrigerating and Air Conditioning Engineers (ASHRAE) has revised language governing nighttime usage of electric signs in ASHRAE 90.1, the Energy Standard for Buildings Except Low-Rise Residential Buildings. As a result of these revisions, specific exceptions for electric signs have been incorporated into the ASHRAE 90.1-2013 Standard which will...Read more. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Humor is just another defense against the universe."
--Mel Brooks,
American actor and film director


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