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- Facebook Offers will soon come with a price tag
Facebook plans to charge companies to use its Offers service in the coming weeks. Merchants will have to commit to spending at least $5 on Facebook ads to promote their Offer, with the precise minimum varying according to the size of the company's Facebook following. "We think this aligns incentives nicely. ... The best results on Facebook Offers will come from organic distribution plus paid distribution," Facebook's Gokul Rajaram says. Reuters
(9/20)      
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 | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
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- CEO defends Twitter's restrictions on developers
Twitter's decision to limit third-party developers' use of its API was made in order to future-proof the social network and improve the experience of its growing user base, CEO Dick Costolo says. The aim is to create a single "true platform," modeled on Amazon's tools for third-party merchants, that allows developers to create native Twitter-based apps without relying on an API. CNET
(9/19)
- Salesforce offers a peek at Marketing Cloud tool
CEO Marc Benioff provided a look at Salesforce's Marketing Cloud offering, which will seek to fuse the analytics and social-marketing capabilities of the company's Buddy Media and Radian6 units. The tool will offer a one-stop service covering social listening, content, engagement, advertising, workflow, automation and measurement, Tim Peterson writes. Adweek
(9/19)
- Celebrities sound off with social app
Comic Ricky Gervais is pitching Just Sayin', a social application that lets users share audio messages and listen in while celebrities chat with one another. A spoken-word social network has the potential to be more personal and human, Gervais says, although it also brings certain challenges. "I hate my voice. In my head, I sound so much more erudite and articulate," he says. Entertainment Weekly/PopWatch blog
(9/19)
- Four Seasons targets Instagram users for Toronto event
Four Seasons Hotels and Resorts is tapping social media with an Instagram contest to mark the reopening of a hotel at a new location in Toronto. The contest on Four Seasons' Tumblr blog invites Instagram users to submit images portraying what Toronto means to them for a chance at a $1,000 gift card. Luxury Daily
(9/20)
- Study: Wal-Mart localization strategy falls short on Facebook
Wal-Mart's efforts to localize its Facebook presence by creating stand-alone pages for its 3,500-plus stores are falling short, with most of the chain's local pages lagging mom-and-pop rivals in terms of fan count, according to a Recommend.ly study.
Wal-Mart's local pages averaged 563 fans, of whom 5.2% were actively engaged, while equivalent local businesses had an average of 4,207 fans, with an engagement rate of 12.2%. Advertising Age (tiered subscription model)
(9/20)
- How to use Twitter's profile-page design
Twitter's new profile-page template lets brands add plus-sized photos and make a bigger first impression on consumers -- and it's easy to adapt an existing profile to take advantage of the tool, Corey Eridon writes. He offers a four-step guide to implementing the updated profile, along with a gallery of brands that have successfully adopted the format. HubSpot.com
(9/19)
- How photo sharing can put B2B companies on the map
Photo-sharing sites such as Pinterest can be powerful marketing tools for many small businesses and business-to-business firms, Jessica Sanders writes. If you can generate compelling and valuable images, photo-sharing sites offer a fresh way to connect with potential customers. "You need to be where your customers are -- and many businesses and consumers alike have flocked to these sites," Sanders writes. Resource Nation blog
(9/19)
- Talk like a pirate? No thanks, Navy says
The Navy marked "Talk Like a Pirate Day" by posting an image showing the burning wreckage of a Somali pirate's boat in the Gulf of Aden, where naval warships are on patrol. "We highly recommend that you DO NOT talk like a pirate," the Navy said in its post. BuzzFeed
(9/19)
 | Twitter was built on the back of third-party developers, but now those developers are getting the shaft."
--Noah Everett, founder of TwitPic, as quoted by CNET
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Recent SmartBrief on Social Media Issues:
- Wednesday, September 19, 2012
- Tuesday, September 18, 2012
- Monday, September 17, 2012
- Friday, September 14, 2012
- Thursday, September 13, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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