| News for mobile marketing professionals |  |
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| Consumer Engagement | | |
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- Puffs focuses on cold weather ills in Weather Channel app campaign
The Puffs brand of tissues from Procter & Gamble is running a targeted campaign in The Weather Channel iPhone application, focusing on the issue of winter colds. The copy in the ads is customized by user location and instructs how to use Puffs to deal with the symptoms of colds. "The location-based targeting within Weather.com allowed us to not only drive awareness of Puffs but to do it in a meaningful, relevant way," said Laura Dressman, communications manager for Puffs. Mobile Marketer
(12/28)     
| Marketing & Sector Solutions | | |
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- How mobile banking will evolve in 2013
As smartphone users become more comfortable using mobile applications, banks must keep plowing ahead in their development of mobile technologies. In the coming year, expected developments include the expansion of remote-deposit capture and other camera-enabled services; new mobile payment offerings from banks; and marketing campaigns that drive customers to use mobile apps. MobileCommerceDaily.com
(12/27)
| Industry By the Numbers | | |
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- Smartphones can alert owners to new products, services, report finds
Owners of smartphones are significantly more likely to look for information about brands, stores, products and services than non-owners, according to a report by Forrester Research. The report notes that smartphones can also be used to propel consumers deeper into the purchase cycle. Having a relevant, targeted message is essential to getting user's attention via mobile, experts note. Mobile Marketer
(12/28)
- Tablets triumph on Christmas Day
Christmas Day saw 17.4 million tablet device activations, more than doubling the number of devices from a year before, according to mobile ad and analytics firm Flurry. Tablets also saw more activations than smartphones this year, the firm reports. In other measures, non-Apple tablets gained in popularity on the iPad, while Christmas Day saw a record number of applications downloads. MediaPost Communications/Online Media Daily
(12/27), PC Magazine
(12/27), GigaOm
(12/27), ReadWrite
(12/27)
| Making It Work | | |
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- Responsive design is a good site option for many, not all, marketers
More than half of U.S. mobile users will have smartphones a year from now, eMarketer predicts, so responsive design -- which automatically adjusts websites to fit the screen of the user's device -- will take on new importance in the coming year. However, it isn't necessarily the best solution for all marketers, as desktop and mobile site visitors may have different needs that should also be taken into account, meaning that a separate mobile-optimized site could be a better option, Raina Probst and Debbie Spalding write. MobileCommerceDaily.com
(12/28)
| MMA News | | |
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- Webinar: Going mobile -- Top 3 privacy tips for 2013 (Feb. 6)
Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar.
- Register to Attend the CMO Exchange and Hear from MMA CEO, Greg Stuart (Jan. 27-29)
The CMO Exchange in a unique content-rich forum that provides a true peer-to-peer networking opportunity to strategize and learn best practices with some of the most admired brands in the world. The event has been designed to bring together a dynamic community of CMOs and senior marketing executives from leading Fortune 1000 companies. There are no costs to participate. To learn more and receive your invitation visit CMO Exchange.
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| Position Title | Company Name | Location |
| Director, Media Strategy | Cablevision | Bethpage, NY |
| Director, Consumer Online Marketing | Cablevision | Bethpage, NY |
| Media Tech Engineer | WildTangent, Inc. | Redmond, WA |
| Account Executive, Mobile | AOL | Multiple Locations, United States |
| Director of Social Media | Ratify, Inc | Bellevue, WA |
| Regional Director, Sales Development | Pandora | New York, NY |
| Digital Media Planner/Buyer | Shine United, LLC | Madison, WI |
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