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December 26, 2012
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News for marketers on the boomer and senior markets
  • Marketing to boomers, seniors a matter of gauging life factors
    Marketing to leading-edge boomers and seniors should take into account several key factors in their lives, factors that don't always mesh with what has been true for older Americans in the past, note marketing experts Dan S. Kennedy and Chip Kessler. Among other things, people in this age cohort often find themselves still heading up households and, whether they like it or not, they're going to become more wired as online services gradually displace those provided in the physical world. Entrepreneur online (12/21) LinkedInFacebookTwitterEmail this Story
  • See a need for health-tech devices? They may already exist
    New tech-driven fitness-monitoring devices are proliferating, but the promising application of employing this or similar technology to track the activities of seniors has yet to be explored. At the same time, entrepreneurs have stepped forward with proposals to develop dedicated health-monitoring devices for the aged. But the key question to ask, writes Laurie Orlov, is whether such devices already exist -- or can be made by modifying a current technology. Aging In Place Technology Watch/Laurie Orlov's blog (12/22) LinkedInFacebookTwitterEmail this Story
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  • Boomers at the heart of popular 2012 Hollywood offerings
    Boomers and seniors were central characters in several popular movie offerings in 2012, including "Trouble With the Curve" and "Silver Linings Playbook." Common among the themes were the relationships and deepening understanding between these older generations and their children. (12/20) LinkedInFacebookTwitterEmail this Story
  • Over-50s boost U.K. working population
    Total U.K. employment figures have recently climbed to record highs, and fully half the increase has been in workers over 50, according to the independent Institute for Employment Studies. And the number of those over 65 now working is double the number a decade ago, with this age group accounting for the fastest rate of increase. (U.K.) (12/13) LinkedInFacebookTwitterEmail this Story
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Never get so fascinated by the extraordinary that you forget the ordinary."
--Magdalen Nabb,
British author

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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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