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March 25, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Restaurants replace traditional coffee programs with pods
    Nespresso, the pod-based coffeemaker made by Nestle, is replacing traditional espresso machines at fine-dining restaurants worldwide, including 30% of all Michelin-starred eateries, according to Nestle. Restaurant owners like the space-saving footprint of the machines, and their fool-proof nature. "In our business, you spend so much time trying to be perfect with food and service that it's very hard to put the same dedication into a coffee program," said Marc Forgione, owner of his eponymous restaurant in New York City. New York magazine/Grub Street (3/21) LinkedInFacebookTwitterEmail this Story
  • Fresh juice squeezes to the forefront
    Cold-pressed and organic fresh juices are gaining traction, with companies including Liquiteria and Organic Avenue paving the way. The Starbucks purchase of Evolution Fresh solidifies the idea that fresh juice is gearing up to be a major category. QSR Magazine (3/2013) LinkedInFacebookTwitterEmail this Story
  • Boylan adds Maine distribution
    Boylan Bottling is distributing its craft soft drinks in Maine through a partnership with Pine State Trading's beverage division. "Their dedicated sales team, excellent marketing department, and family-owned focus will help us get our bold, flavorful sodas in all the right accounts," said Darrell Wiss, drinkology director at Boylan. Drinks Business Review (3/25) LinkedInFacebookTwitterEmail this Story
  • Hispanic-American coffee consumption on the rise
    In a National Coffee Association study, 76% of Hispanic-Americans said they had consumed coffee the previous day, up 13 percentage points from last year. The study found a 5 percentage points increase in overall U.S. coffee consumption over the previous year. Reuters (3/22) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • ConAgra: Sustainability saved $22 million in 2012
    ConAgra said it saved $22 million in 2012 through sustainability measures such as reducing its packaging and emissions. Among the efforts, the company reduced waste and increased yield at its Helm, Calif., tomato packing plant and developed a plastic bag for flour that reduces packaging weight. FoodNavigator (3/22) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Pepsi shake-up includes more design changes, flexible use of logo
    The first Pepsi bottle redesign in 16 years will be followed by a redesign of most of the associated touch points, including coolers, trucks, packaging and in-store marketing materials, writes Natalie Zmuda. The brand will employ a strategy of "strategic variance" when it comes to using the red, white and blue logo introduced in 2008 -- it will be unmistakable despite being referenced in several distinct variations, according to Brad Jakeman, president of the global beverages group. Advertising Age (tiered subscription model) (3/25) LinkedInFacebookTwitterEmail this Story
  • Brands put a social spin on their offline advertising
    The "language of social media" is even seeping into ad campaigns that have no social media element of their own, Stuart Elliott writes. Brands talk about status updates, "likes," friend lists and other elements of social networking in a bid to become more relatable and instantly comprehensible to their target audience. "We were using social media in our ads because it's so understandable," explains Bridgett Judd, group director for strategic innovation at Saatchi & Saatchi Los Angeles. The New York Times (tiered subscription model) (3/24) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • ABA announces new member
    ABA would like to welcome new associate member ITW Paxton Products of Cincinnati, Ohio. Please join us in welcoming them! LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
A thing is mighty big when time and distance cannot shrink it."
--Zora Neale Hurston,
American author

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