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March 15, 2013News for the cable and broadband industry

  Business News 
  • New conservative cable news network is on the way
    A conservative news network is in the pipeline in the form of One America News. It's the brainchild of Herring Broadcasting -- producers of WealthTV -- and will have a content formula of straight news combined with conservative talk. WealthTV will collaborate with the conservative Washington Times in the new project, which will compete with Fox News Channel. The Wall Street Journal (3/14) LinkedInFacebookTwitterEmail this Story
The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

  Programming News 
 
  • MSNBC's Chris Hayes is shifting from weekends to weeknights
    MSNBC weekend morning host Chris Hayes on April 1 will take over the 8 p.m. weeknight spot currently held by Ed Schultz. The latter is moving to an early evening slot on Saturday and Sunday on the network. "The change is predicated on the belief that MSNBC can win a wider audience with Mr. Hayes than it did with Mr. Schultz, a champion of the working class whose bluster didn't always pair well with [Rachel] Maddow and the channel's other prime-time program, 'The Last Word with Lawrence O'Donnell,' " Brian Stelter writes. The New York Times (tiered subscription model)/Media Decoder blog (3/14) LinkedInFacebookTwitterEmail this Story
  • Other News
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Eye on Video 
 
  • Netflix has plans for 4K streams by 2015, exec says
    Netflix within the next two years hopes to add 4K streaming capabilities, said Neil Hunt, the video service's chief product officer. However, the higher resolution, which is about four times the current HD standard of 1080p, will only work in homes with compatible devices and strong enough ISP connections to process the images. Home Media Magazine (3/14) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Marketing Trends 
 
  • Acura lines up wide range of media for 2014 RLX launch
    Acura is using an extensive media plan for the 2014 RLX launch that Honda Motor hopes will lift the entire brand, writes Karl Greenberg. Using the theme "Luxury, taken to a whole new level," Acura's sponsorship of the NCAA men's college basketball series extends to branding the ESPN Tournament Challenge brackets across TV, digital and social media. The campaign includes extensive print at The Wall Street Journal, The New York Times, Forbes, Travel+Leisure and Wired, as well as further cable efforts on Bloomberg and CNBC. MediaPost Communications/Marketing Daily (3/14) LinkedInFacebookTwitterEmail this Story
  • Old Navy clicks with interactive side of Bravo's "Brad Brad World"
    Old Navy has reached a multiplatform deal with Bravo to sponsor the reality series "It's a Brad Brad World." The deal will allow the clothing chain to connect with audiences via Bravo's interactive Play Live technology on mobile phones, tablets and the Web. Old Navy also has an exclusive deal to advertise on four of the series' episodes. ClickZ (3/14) LinkedInFacebookTwitterEmail this Story
How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

  Competitive Watch 
 
  • FiOS adds Golf Channel, E! to TV Everywhere menu
    Verizon FiOS has added NBCUniversal-owned Golf Channel, Style, Sprout and E! to its TV Everywhere lineup. FiOS' TV Everywhere offerings now total 42, including 11 other NBCU networks introduced in February as part of a carriage agreement signed in the fall. Multichannel News (3/14) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Association News 
  • CableMover campaign will deliver more than one million leads to member MSOs
    The CTAM Marketing Co-op's collaborative effort across member MSOs focuses on cable-consumer retention. CableMover.com allows consumers to simply enter in their new zip code to receive the latest cable offers in their area on bundle packages, high-speed Internet and home-phone services. While on the site, consumers can also find a moving quote, change their mailing address, and get expert moving and decorating advice. LinkedInFacebookTwitterEmail this Story
  • Now open for business: The Connectivist
    Why the "Connectivist"? Well, what better way to describe a digital platform dedicated to exploring how entertainment, technology and consumer experiences intersect and "connect" ideas in today's digital age? The Connectivist is one voice in a diverse, far-ranging conversation about everything from TV's golden age to the Internet's future. LinkedInFacebookTwitterEmail this Story
Learn more about CTAM ->Home page | Events | Join CTAM

  People & Personalities 
  • Hulu's top content exec, Andy Forssell, is named acting CEO
    Andy Forssell, senior vice president of content for Hulu, has been named acting CEO. He takes over the top spot from Jason Kilar as the video site's main backers, Walt Disney Co. and News Corp., reportedly negotiate whether one partner will buy out the other. Disney is said to want to concentrate on Hulu's ad model, while News Corp. favors its subscription business; however, the two companies could opt to remain as partners, along with Comcast. Bloomberg (3/15) LinkedInFacebookTwitterEmail this Story
  • Other News
 
Position TitleCompany NameLocation
Digital Marketing & Operations ManagerCTAMNational Harbor, MD
Telecommunications Engineer Addus HealthCare, Inc.Greater Chicago Area, IL
Cable Splicing Tech- BeckleyFrontier CommunicationsBeckley, WV
Telecommunications Systems Engineer CitrixSanta Clara, CA
Telecommunications TechnicianSAICWashington, DC
Director Channel Marketing - Retail Vertical MarketingAT&TMultiple Locations, United States
Click here to view more job listings.

  SmartQuote from NBCUniversal On Demand
And here I thought we were here to protect society and punish criminals."
--Warden Parks (Patrick Lyster), "Death Race 2"
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This title and more are available On Demand! Movies & TV shows from NBCUniversal: digital.nbcuni.com.

 
 
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