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March 15, 2013News for the cable and broadband industry

  Business News 
  • New conservative cable news network is on the way
    A conservative news network is in the pipeline in the form of One America News. It's the brainchild of Herring Broadcasting -- producers of WealthTV -- and will have a content formula of straight news combined with conservative talk. WealthTV will collaborate with the conservative Washington Times in the new project, which will compete with Fox News Channel. The Wall Street Journal (3/14) LinkedInFacebookTwitterEmail this Story
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  Programming News 
  • MSNBC's Chris Hayes is shifting from weekends to weeknights
    MSNBC weekend morning host Chris Hayes on April 1 will take over the 8 p.m. weeknight spot currently held by Ed Schultz. The latter is moving to an early evening slot on Saturday and Sunday on the network. "The change is predicated on the belief that MSNBC can win a wider audience with Mr. Hayes than it did with Mr. Schultz, a champion of the working class whose bluster didn't always pair well with [Rachel] Maddow and the channel's other prime-time program, 'The Last Word with Lawrence O'Donnell,' " Brian Stelter writes. The New York Times (tiered subscription model)/Media Decoder blog (3/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Eye on Video 
  • Netflix has plans for 4K streams by 2015, exec says
    Netflix within the next two years hopes to add 4K streaming capabilities, said Neil Hunt, the video service's chief product officer. However, the higher resolution, which is about four times the current HD standard of 1080p, will only work in homes with compatible devices and strong enough ISP connections to process the images. Home Media Magazine (3/14) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Acura lines up wide range of media for 2014 RLX launch
    Acura is using an extensive media plan for the 2014 RLX launch that Honda Motor hopes will lift the entire brand, writes Karl Greenberg. Using the theme "Luxury, taken to a whole new level," Acura's sponsorship of the NCAA men's college basketball series extends to branding the ESPN Tournament Challenge brackets across TV, digital and social media. The campaign includes extensive print at The Wall Street Journal, The New York Times, Forbes, Travel+Leisure and Wired, as well as further cable efforts on Bloomberg and CNBC. MediaPost Communications/Marketing Daily (3/14) LinkedInFacebookTwitterEmail this Story
  • Old Navy clicks with interactive side of Bravo's "Brad Brad World"
    Old Navy has reached a multiplatform deal with Bravo to sponsor the reality series "It's a Brad Brad World." The deal will allow the clothing chain to connect with audiences via Bravo's interactive Play Live technology on mobile phones, tablets and the Web. Old Navy also has an exclusive deal to advertise on four of the series' episodes. ClickZ (3/14) LinkedInFacebookTwitterEmail this Story
  Competitive Watch 
  • FiOS adds Golf Channel, E! to TV Everywhere menu
    Verizon FiOS has added NBCUniversal-owned Golf Channel, Style, Sprout and E! to its TV Everywhere lineup. FiOS' TV Everywhere offerings now total 42, including 11 other NBCU networks introduced in February as part of a carriage agreement signed in the fall. Multichannel News (3/14) LinkedInFacebookTwitterEmail this Story
  Association News 
  • CableMover campaign will deliver more than one million leads to member MSOs
    The CTAM Marketing Co-op's collaborative effort across member MSOs focuses on cable-consumer retention. allows consumers to simply enter in their new zip code to receive the latest cable offers in their area on bundle packages, high-speed Internet and home-phone services. While on the site, consumers can also find a moving quote, change their mailing address, and get expert moving and decorating advice. LinkedInFacebookTwitterEmail this Story
  • Now open for business: The Connectivist
    Why the "Connectivist"? Well, what better way to describe a digital platform dedicated to exploring how entertainment, technology and consumer experiences intersect and "connect" ideas in today's digital age? The Connectivist is one voice in a diverse, far-ranging conversation about everything from TV's golden age to the Internet's future. LinkedInFacebookTwitterEmail this Story
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  People & Personalities 
  • Hulu's top content exec, Andy Forssell, is named acting CEO
    Andy Forssell, senior vice president of content for Hulu, has been named acting CEO. He takes over the top spot from Jason Kilar as the video site's main backers, Walt Disney Co. and News Corp., reportedly negotiate whether one partner will buy out the other. Disney is said to want to concentrate on Hulu's ad model, while News Corp. favors its subscription business; however, the two companies could opt to remain as partners, along with Comcast. Bloomberg (3/15) LinkedInFacebookTwitterEmail this Story
  • Other News
Position TitleCompany NameLocation
Digital Marketing & Operations ManagerCTAMNational Harbor, MD
Telecommunications Engineer Addus HealthCare, Inc.Greater Chicago Area, IL
Cable Splicing Tech- BeckleyFrontier CommunicationsBeckley, WV
Telecommunications Systems Engineer CitrixSanta Clara, CA
Telecommunications TechnicianSAICWashington, DC
Director Channel Marketing - Retail Vertical MarketingAT&TMultiple Locations, United States
Click here to view more job listings.

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