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November 30, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Impending restructuring at Cleveland Plain Dealer raises concerns
    Protests driven by employees and the community are mounting after Advance Publications' announcement to readers of Cleveland's Plain Dealer that it will soon be making a "bold move." Fears are that this move will entail a less-than-daily publication and staff cuts for the 170-year-old paper. That would be a "psychological blow," said science writer John Mangels, adding that Cleveland "needs an information point," without which "a certain amount of the fabric of the city begins to unravel." USA Today (11/28) LinkedInFacebookTwitterEmail this Story
  • With new editor, Washington Post may change online strategy
    Online challengers are gaining ground, but The Washington Post is still dominant in the nation's capital, but speculation is growing on how the Post will respond under new leadership. Marty Baron, the newly named executive editor, comes from the Boston Globe, which has a bifurcated strategy online. But Baron says only that he doesn't initially plan to lobby for any particular solution. (11/29) LinkedInFacebookTwitterEmail this Story
  • Human editors are irreplaceable, Techmeme founder says
    Although there's a place for news-sorting algorithms and news selection by social media, nothing can come close to replacing human editors, says Gabe Rivera, founder of Techmeme and Mediagazer. “People like to go to the New York Times and look at what’s on the front page because they have a lot of trust in what editors decide and they know other people read it. We want to do the same thing; there’s value in being divorced from your friends ... I’d rather see what’s on the front of the New York Times.” GigaOm (11/29) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Atlantic Media to tap Twitter for more targeted advertising
    Atlantic Media is trying a new approach to monetization using Twitter, by offering the chance for advertisers to display ads atop Twitter feeds that appear in designated applications. The idea is "to target not only followers and fans of the brand and our editors but reach people who are having conversations that are relevant," said Lindsey Emanuel, The Atlantic's creative services director. Advertising Age (tiered subscription model) (11/29) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • The Economist shifts to digital emphasis in U.S. drive
    The Economist is making a bigger push on digital in the U.S. and has signed on Atmosphere Proximity, N.Y., to lead brand communications. The magazine says that while print retains its importance, the shift to a digital marketing emphasis that in turn will drive traditional advertising parallels a shift among readers who are increasingly accessing The Economist on their devices. Adweek (11/29) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • Editing of journalists' social media musings defeats the purpose
    The New York Times' decision to assign an editor to monitor the social media filings of its new Jerusalem bureau chief raises some troubling questions about how big media approach the naturally free-wheeling world of tweets and updates, writes Mathew Ingram. The problem lies in the distinction between edited stories that appear in traditional media and the essential appeal of social media, which lies largely in its unfiltered nature, he writes. GigaOm (11/29), Adweek (11/29)
  API News and Events 
  • What does it take to transform your news operation?
    Want to know what it takes to change your newsroom into a community-focused media company? Just ask Chuck Peters, CEO of The Gazette Co. in Cedar Rapids, Iowa, at API’s Transformational Communities workshop. Chuck will tell his story, complete with ups and downs, of leading The Gazette’s transformation. The Transformation Tour brings together the best of the American Press Institute with The Poynter Institute for this one-day workshop, offered on Dec. 7 in Arlington, Va., and on March 11 in Chicago. LinkedInFacebookTwitterEmail this Story
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The robbed that smiles, steals something from the thief."
--William Shakespeare,
British playwright

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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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