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March 22, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Native ads trump pre-roll clips, analysis finds
    Native video ads are outperforming pre-roll ads, according to a Sharethrough analysis. Using Nielsen-vetted data, researchers found that native ads generated 82% brand lift, while pre-roll ads generated just 2.1% brand lift. "Native advertising has definitely become one of the buzz words of 2013," notes Nielsen Executive Vice President Dan Beltramo. MediaPost Communications/Online Media Daily (3/21) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • Study reveals generational differences in browsing habits
    More than three-quarters of the U.S. population regularly uses the Web, and that rate increases among younger Americans, according to an eMarketer analysis. Among Generation X and millennial consumers, mobile use is through the roof, with about 95% using mobile phones and about 6 in 10 using smartphones. eMarketer (3/21) LinkedInFacebookTwitterEmail this Story
  • H&M to launch U.S. e-commerce site this summer
    Swedish clothing retailer H&M will launch a U.S. retail website this summer, officials say, after overcoming issues with security, logistics and payment solutions. "Things are changing very quickly. Especially with the ability to shop on smartphone apps, you have to be online to take part today," said Nils Vinge, H&M's head of investor relations. The Wall Street Journal (3/21) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Mobile marketers look for targeting options across platforms
    The power of cookies is slowly crumbling as mobile marketers find new ways to gather data and accurately target consumers based on data points such as device type, browser type and content source. That won't mean the end of cookies on desktop browsers, but it will give mobile marketers a wide range of powerful new targeting tools, says LocalResponse's Nihal Mehta. "The future [of mobile] is that we'll know which exact dollars are being effective," Mehta says. Advertising Age (tiered subscription model) (3/21) LinkedInFacebookTwitterEmail this Story
  • In search of a better search marketing paradigm
    Search engine marketing needs a big overhaul, some industry experts say. One possible path would be for companies to begin looking outside the big three search engines and to start targeting searches on alternative platforms. Companies could forge links between networks such as adMarketplace and platform providers such as Kenshoo and Marin Software, Laurie Sullivan writes. MediaPost Communications/Online Media Daily (3/21) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • The rise of WebRTC
    The WebRTC standard, which is currently being refined by the W3C, offers a set of tools with which any device can share audio, video and data in real time. That makes it a potentially revolutionary bit of technology for developers, writes Scott Gilbertson. "WebRTC is quickly expanding the horizons of what web apps can do," he explains. Webmonkey (3/21) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • How responsive Web designers can start getting physical
    In an ideal world, writes Radu Chelariu, designers would be able to construct their sites using physical units of measurement, which devices would then faithfully reproduce. That's still a long way off, but a new workaround is in the pipeline. Using the resolution media query and some creative number-crunching, it's possible to figure out the screen sizes of the devices attempting to load your site, Chelariu explains. SmashingMagazine.com (3/21) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • A guide to using Google AdWords for SMB campaigns
    Google AdWords can be a highly effective marketing method for e-commerce entrepreneurs, writes William Johnson. Still, a good AdWords campaign requires "constant monitoring" in order to be fully effective. "You have to keep yourself up to date with upcoming and latest trends and development in the market," Johnson writes. Small Business Trends (3/21) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Deadline today to win a free pass to ad:tech!
    The Web Marketing Association is giving away a free full-conference pass to ad:tech Conference in San Francisco April 9-10. Ad:tech is the most important event for digital marketing professionals to stay up to date on what's next and what's valuable. Interactive marketers from all scopes of the industry come together to network and see cutting-edge products and services from top speakers and exhibitors. To enter, go to the WMA Contest Page and enter your name, job title and company. We'll select one lucky winner at the end of the day today (March 22nd). LinkedInFacebookTwitterEmail this Story
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  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

  Editor's Note 
If we were all given by magic the power to read each other's thoughts, I suppose the first effect would be to dissolve all friendships."
--Bertrand Russell,
British philosopher, mathematician and historian


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