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- How technology is forcing marketers to rethink their craft
Marketers must find new ways to be more interactive and engaging with their customers as new technologies emerge, writes Forrester Research senior analyst Anthony Mullen. Consumers are empowered with the knowledge that information about them is useful to marketers, so marketers must be prepared to offer incentives for access to such information. Brands must also accept that intermediary tools will often stand in between a brand and their fans, Mullen writes. "Expect to see more and more of these consumer controlled software agents brokering brand relationships and permissions," he adds. Advertising Age (tiered subscription model)
(3/4)       
| Marketing Trends & Research | | |
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- Industry-standard Web metrics remain controversial subject
Two years ago, the IAB, the Association of National Advertisers and the 4A's launched a drive to create an industry-standard system of Web ad metrics, but much work remains to be done, this article notes. Little consensus has been reached even on key issues such as how to ensure ads' viewability, experts say. "There's widespread recognition we have a long way to go in creating an industry standard," said Turn exec Joshua Koran, a member of the IAB’s Ad Technology Council. Adweek
(3/4)
| Company Watch | | |
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- Razorfish to adapt Adobe software for exclusive analytics
Razorfish is partnering with Adobe to integrate its Fluent software with Adobe Marketing Cloud for an exclusive Publicis client offer that can be tailored to specific brand needs. Razorfish has designed e-commerce sites for Delta, Target and Uniqlo, among others. "This is less about tech and more about their expertise in helping leading brands market globally. They can implement these robust solutions on both Adobe's and Razorfish's behalf," says Adobe Senior Vice President of Digital Marketing Brad Rencher. Advertising Age (tiered subscription model)
(3/4)
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| Marketer News | | |
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- Search, e-mail use continues to increase in U.S.
 E-mail and search tools are increasingly ubiquitous among U.S. Internet users. Almost 9 in 10 adults are now using e-mail, and more than 8 in 10 are using search engines. "Like e-mail, search is one of the most basic and necessary online activities and has reached saturation among Internet users," eMarketer reports. eMarketer
(3/4)
| Interactive Media | | |
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- Brands bag 20% engagement with social, mobile gaming ads
Social and mobile gaming ads are yielding 20% engagement rates, according to a MediaBrix study. Social and mobile video gaming ads demonstrated a completion rate in excess of 90%. "It comes as no surprise that social and mobile gaming advertising sees results 30 to 100 times better than standard online advertising campaigns," says MediaBrix CEO Ari Brandt. ClickZ
(3/4)
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| Position Title | Company Name | Location |
| VP, Digital Strategy | Lincoln Financial Media Company | Atlanta, GA |
| Manager - Research | Disney ABC Television Group | Burbank, CA |
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| Sr. Media Planner | Disney Interactive | New York, NY |
| Solutions Consultant | Datalogix | Chicago, IL |
| Manager, Client Services-Sales Planning | Pandora Internet Radio | Oakland, CA |
| Audience Development Manager | SmartBrief | Washington, DC |
| CHEMICALS EDITOR | SmartBrief | Washington, DC |
| Project Manager, Digital Media Products & Development | SmartBrief | Washington, DC |
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