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February 22, 2013
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News for mobile marketing professionals

  Top Story 
  • Girl Scouts go all out to help mobile users find cookies
    A GPS-enabled Cookie Finder application and mobile payments are on offer from the Girls Scouts of the USA this year. "Along with other functionality, the app extends the geolocation tools present on the site to consumers, wherever they may be. This is important because according to consumer surveys, the No. 1 reason cited for not purchasing Girl Scout Cookies is that potential consumers don't encounter a Girl Scout during the local sales period," said Amanda Hamaker, manager of product sales at Girl Scouts, New York City. (2/22) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Mr Porter issues stylish Instagram challenge to mobile users
    Global photos of men's styles are the heart of a multichannel campaign from Net-A-Porter's men's destination Mr Porter. Mobile users are asked to provide their own Instagram pictures in the style of Mr Porter's photo shoots in exotic locales showcasing men's fashions offered by the brand. They can then browse through and pick their favorite images on a microsite. Luxury Daily (2/21) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Content is as important as context in mobile campaigns
    The emphasis on context in mobile shouldn't obscure the importance of content, with each important in generating effective campaigns. Getting one right and neglecting the other can negate a campaign, said Warren Zenna, managing director of digital and mobile at Woods Witt Dealy & Sons, New York. "You really can't have one without the other," he adds. Mobile Marketer (2/22) LinkedInFacebookTwitterEmail this Story
  • Looking to help gauge ROI, Facebook eyes Microsoft ad server
    Facebook is said to be considering acquiring Microsoft's Atlas ad server, as part of its efforts to offer advertisers proof of return on investment with better ad attribution tools. "Combining Atlas' advertiser-facing ad serving, tracking tools and cookies database with Facebook's data is potentially a very powerful combination for advertisers and enables Facebook to compete much more powerfully with Google in the display ad space," said Julie Langley, managing director of technology and digital media practice at Results International. Mobile Marketing Magazine (2/21) LinkedInFacebookTwitterEmail this Story
  • Wal-Mart extends "scan-and-go" option to more stores
    Wal-Mart has added its mobile self-checkout option at 40 Denver-area stores, after launching the first tests of the "scan-and-go" system at stores in four other markets. Shoppers use their smartphones to scan each product's bar code as they fill their carts, then the application generates a QR code that's scanned at self-payment kiosks. Internet Retailer (2/20) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  Making It Work 
  • HStreaming adds real-time bidding to analytics platform
    Real-time ad bidding and real-time analytics in one package are on offer from analytics provider HStreaming. "There is a constant flip-flop between looking into the historic data, trying to apply a model and then applying that model in real-time," said HStreaming CEO Jana Uhlig, noting that the platform's bidding capability is designed to make the job easier for advertisers. MediaPost Communications/RTM Daily blog (2/21) LinkedInFacebookTwitterEmail this Story
  • Findery aims to make augmented reality locally relevant
    Caterina Fake's Findery startup is designed to put augmented reality to work revealing fascinating facts and information to mobile users as they go about their lives locally, computers in hand. "To give you some examples, I've lived for years in my house in San Francisco but had no idea, till Findery, that Anne Rice wrote 'Interview With the Vampire' down the street. ... The Safeway near my house turns out to almost have been a funeral home designed by Frank Lloyd Wright, and there's a famous artist working out of an abandoned building nearby," Fake says in an interview. Mashable (2/21) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • New Webinar: Creating an Effective Consumer Engagement Channel Using Mobile Messaging
    More than ever, mobile is a key customer engagement channel that enterprises need to master. Companies who have embraced mobile have found it to be the primary channel to interact with their customers. With the rise of smartphone ownership there are more ways than ever to engage with consumers -- mobile web, applications, push notifications, Apple's passbook, QR codes and more. It is very easy to overlook the workhorse of mobile marketing, the humble SMS. Along with voice, SMS is the only service that works on 100% of mobile phones, requires no app to install, no data plan and no user training. In this webinar we will be working through the process of creating a successful mobile messaging strategy. Key Takeaways: How to create a world class mobile messaging strategy; Regulations -- what are they, how to stay compliant; Examples of best practice global companies; Key resources to get you started. Register today! LinkedInFacebookTwitterEmail this Story
  • MMA's Greg Stuart to keynote at Borrell Associates Local Online Advertising Conference, March 4-5, New York City
    Borrell Associates forecasts local online ad spending will grow threefold over the next five years, from $18.7 billion today to $51.2 billion by 2017. This is an opportunity that cannot be ignored. Join industry leading speakers including Seth Godin, one of America's foremost marketing gurus, Gian Fulgoni of comScore and the MMA's Global CEO Greg Stuart, for one of the largest gatherings of local online media executives on March 4-5, 2013, at the Grand Hyatt in New York. Don't miss your chance to learn which companies are seizing the greatest share in their market, network with other industry leaders and hear perspectives focused exclusively on local. Register today. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources | Industry Directory

Position TitleCompany NameLocation
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
Audience Development ManagerSmartBriefWashington, DC
Click here to view more job listings.

You can do anything in this world if you are prepared to take the consequences."
--W. Somerset Maugham,
British writer

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