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March 5, 2013News for broadcast and electronic media leaders

  Top Story 
  • Online services are stepping up programming production efforts
    Netflix, Amazon, Microsoft and DIRECTV are developing their own programming, in competition with cable and broadcast networks and with each other, Brian Stelter writes. The investments in new online series could create more momentum for cord-cutting while increasing demand for broadband Internet, Stelter adds. "These are the very first lab tests in a very grand experiment," said Jeff Berman of media firm BermanBraun. The New York Times (tiered subscription model) (3/4) LinkedInFacebookTwitterEmail this Story
Twitter Helps Marketers Drive TV Tune-in
The competition is fierce for TV marketers to get people's attention. How do you make sure your audience knows about your programming? A series of new studies from Nielsen found that people are more likely to tune in to TV after being exposed to ads on Twitter. Read 3 Ways Twitter Makes Your TV Ads Work Harder
  Business & Industry Report 
  • CBS chief says big-tent audience approach is working
    CBS and other networks "within a year" will be using the C7 ratings metric, which will allow them to include DVR audiences for seven days after a show's original broadcast instead of the current three days, CBS chief Les Moonves said at an investor conference. Moonves also projected that CBS would once again lead the upfront and defended the network's demographic appeal. "The thing that the press writes that bothers me the most is that 18-to-49 is the only viewer the advertiser cares about," he said. "... The fact is, we win total viewers by more than we win every other demographic. We welcome everybody, and we sell to everybody." (3/4) LinkedInFacebookTwitterEmail this Story
  • Paramount eyes return to the small screen: Paramount Pictures, which stopped developing TV shows following parent Viacom's 2005 split into two companies that gave CBS control of TV production, is testing the waters for a small-screen comeback. Paramount reportedly plans to co-produce a TV series based on "Beverly Hills Cop," featuring the movie's star, Eddie Murphy, in the title role -- and the show could end up on CBS. The Wall Street Journal (3/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Broadcast Programming 
  • "John and Ken" go for broke in NYC debut
    Popular Southern California talkers John Kobylt and Ken Chiampou are trying to make a big impact fast in New York by calling out Mayor Michael Bloomberg as the "ultimate nanny." The duo's "The John and Ken Show" is being simulcast for an hour during its West Coast afternoon drive slot on New York's WOR, with an extra hour just for the New York market. Politico (Washington, D.C.) (3/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Related Industry News 
  • Critic: Cable news had "worst" sequester coverage
    The TV news coverage of the sequester has been "polarizing, sensational and mostly focused on personality," with cable news networks fanning the flames of partisanship rather than delving into the substance of the policy and its $85 billion in immediate federal spending cuts, critic David Zurawik writes. "The polarization in Washington was not only reflected but also magnified on cable TV," he writes. "The two worst offenders, Fox News on the right and MSNBC on the left, have been in overdrive taking the politicians' daily spin and revving it even higher for their partisan presentations." The Baltimore Sun/Z on TV blog (3/3) LinkedInFacebookTwitterEmail this Story
  • Cablevision lawsuit won't hold up in court, Viacom chief says
    Cablevision's antitrust lawsuit against Viacom is an "ill-advised and frivolous" action that will only benefit the lawyers involved, according to Viacom chief Philippe Dauman. Cablevision says Viacom is wrongfully requiring it to carry more than a dozen extra channels so it can have access to Viacom's more popular offerings. Reuters (3/4) LinkedInFacebookTwitterEmail this Story

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  People & Personalities 
  • Fox News chief hopes one (positive) bio trumps the other
    Fox News chief Roger Ailes reportedly is hoping that granting interviews and access to author Zev Chafets, who is writing an Ailes biography, will counteract a rival -- and likely critical -- bio by New York magazine contributing editor Gabriel Sherman. Chafets is the author of a mostly positive tome about conservative radio talker Rush Limbaugh. Meanwhile, Fox News personalities have been using Twitter to slam Sherman as a "phony journalist," "stalker" and "harasser." Politico (Washington, D.C.) (3/4) LinkedInFacebookTwitterEmail this Story
  NAB News 
  • Fill open positions at the NAB Show Career Fair
    The NAB Education Foundation, in partnership with the Broadcast Education Association, will once again host the annual NAB Show Career Day. Located in the Las Vegas Hotel and Casino Pavilion on Wednesday, April 10, Career Day provides media companies with an excellent opportunity to network with more than 1,500 experienced professionals, college students and entry-level job seekers interested in a broadcast career. Booth reservation fee is $250, and participating companies receive Equal Employment Opportunity credit. Registration is available online. LinkedInFacebookTwitterEmail this Story
  • New offering -- Radio Rules: A Guide to FCC Policies and Procedures for On-Air Staff
    How can you help your employees avoid regulatory pitfalls and fines? Provide them with the revised "Radio Rules: A Guide to FCC Policies and Procedures for On-Air Staff." Written by NAB attorneys and updated for 2013, this booklet contains critical information on relevant laws and FCC rules. Topics include contests, libel, indecency and public files. Order as many as needed, as NAB members receive a substantial bulk discount. For more information and to purchase, visit the NAB Store. LinkedInFacebookTwitterEmail this Story
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It is with words as with sunbeams -- the more they are condensed, the deeper they burn."
--Robert Southey,
British poet

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